A skilled professional with expertise in copywriting and content creation, strategic planning and coordination, cultural awareness and sensitivity, decision-making and problem-solving, as well as critical thinking and research. Demonstrates a strong ability to craft compelling narratives while effectively managing projects to achieve organisational goals. Committed to leveraging cultural insights to enhance communication strategies and drive impactful results.
Company Overview: Royal Commission for AlUla (RCU)
Developed and executed marketing strategies to promote AlUla's cultural and heritage attractions, as well as its events and experiences under AlUla Moments & Experience AlUla.
Created compelling, culturally aligned copy for social media campaigns, engaging diverse audiences.
Managed social media accounts, ensuring alignment with brand objectives and voice.
Collaborated with cross-functional teams to enhance audience engagement and drive awareness.
Royal Commission for AlUla (RCU)
Heritage Specialist
ICOMOS Saudi Arabia – The International Council on
AlUla
05.2025 - Current
Led the planning and implementation of oral history documentation projects in AlUla. Managed coordination with local communities, conducted interviews, and oversaw transcription and content classification.
Handled administrative tasks such as scheduling fieldwork, maintaining records, and preparing progress reports. Actively contributed to community engagement and heritage preservation strategies.
Education
Master's - Global Heritage
Bangor University
Pre-Master - Law and Social Science
Glasgow University
English Language - undefined
Kaplan International School
Language and Translation - undefined
Taibah University
Skills
Copywriting and Content Creation
Strategic Planning and Coordination
Cultural Awareness and Sensitivity
Decision-Making and Problem-Solving
Critical Thinking and Research
Languages
Arabic
English
Custom
During my recent trip to the UK, I visited several prestigious heritage sites, including Conway Castle, Iron Bridge, Pontcysyllte Aqueduct, and Jodrell Bank. I conducted comprehensive assessments of each site's management and visitor facilities. I also attended the UNESCO World Heritage UK 2022 Annual Conference at Jodrell Bank, where I gained insights into sustainable tourism, community engagement, and technology's role in enhancing visitor experiences.
Timeline
Heritage Specialist
ICOMOS Saudi Arabia – The International Council on
Director of Business Development and Operations at Jane’s Global Destination Management FZ LLCDirector of Business Development and Operations at Jane’s Global Destination Management FZ LLC