Dynamic and results-driven executive leader with extensive expertise in strategic planning, business development, and high-value project management. Passionate about value creation and holds a deep understanding of the way of work at the public and private sector. Proven track record in driving revenue generation, market access, and supply chain optimisation through adaptive leadership and visionary strategy implementation. Adept at stakeholder engagement, crisis management, and integrative negotiation to foster organisational growth and customer retention. Skilled in digital transformation, brand development, and staff empowerment to achieve sustainable success. Committed to leveraging strategic decision-making and P&L management to deliver measurable outcomes while pursuing innovative opportunities for organisational advancement.
Overview
24
24
years of professional experience
4020
4020
years of post-secondary education
1
1
Certification
Work History
Deputy Minister for Logistic Services Deputyship
Ministry of Transport and Logistic Services
Riyadh, Kingdom of Saudi Arabia
10.2023 - 02.2025
Leading large-scale organizational transformations aligned with Saudi Arabia's Vision 2030 ambitions and the National transport & Logistics Strategy goals.
Focusing on driving sustainable growth and revenue generation for the private sector and investors within the logistics services industry.
Review national strategies, ensuring alignment with the NTLS objectives and find synergies between the logistics services to enable the growth of all other sectors (i.e industrial, health and pharma, e-commerce hubs, tourism, relief and fmcg's).
Overseeing the development of the logistics zones and warehousing standards on national level.
Digital Transformation: Spearheading initiatives to digitize logistics processes, enhancing operational efficiency, traceability and open data for better visibility and decision making within the logistics sector
Managing relationships with key stakeholders to facilitate trade and logistics solutions across all modes of transport and cross borders.
Board Member of the Saudi Authority for Industrial Cities and Technology Zones (Modon)
Board Member of the Special Integrated Logistics Zone (SILZ)
Member of the Saudi Council for E-Commerce and other high-level national committees focused on trade facilitation and solutions development.
Conducting research and analysis on emerging global trends influencing national policies accordingly.
Facilitating cooperation across different government departments fostering a collaborative work environment.
supporting the Negotiation of complex agreements between the global and local players to enhance the standard of service levels for the industry and help them identify suitable opportunities for growth and expansion.
Championed legislative change by liaising with key stakeholders and conducting thorough policy review.
Developed new strategies with multi-disciplinary teams to evaluate and enhance the logistics sector competitiveness and efficiency.
Led international delegations, promoting the National Strategy for Transport and Logistics services and the 2030vision objectives abroad.
Chaired committee meetings to streamline decision-making process.
Advisor to the President
Saudi Ports Authority, Mawani
Riyadh, Saudi Arabia
10.2021 - 10.2023
Leading the restructuring project & corporatization transformation for the Saudi Ports Authority - MAWANI.
Leading the National strategy for identifying KSA's logistics hub at the Red Sea
Representing Mawani in a National strategic initiative for ports (confidential)
Co-leading the transformation of Mawani's financials from cash to accrual basis and overseeing the balance sheets and asset registrar projects
Advising and endorsing outcomes of terminal concessions and BOT contracts project
Supporting various strategic initiatives within Mawani, including KSA ports masterplanning, logistics parks positioning strategy, HR transformation, digital transformation and PCS strategy & implementation
Deputy Chief Executive Officer
LogiPoint
Jeddah, Saudi Arabia
12.2020 - 10.2021
led the overall strategic growth direction of LogiPoint, from strategy formulation to execution
Formulated a plan that led to overachieving budget targets for 2021
Concluded several negotiations with global and multinational companies for built-to-suit facilities with deals worth over SAR200 Million.
Enhanced the logistics infrastructure footprint by creating HUBs and Logistics Parks to cater for the supplychain needs and facilitate trade through logipoint portfolio.
Enabled various industries that does exports/imports and re-export to perform efficiently and utilize the kingdoms' strategic location for their supply chains and distribution needs, locally and globally from the logistics zones on the redsea ports and airports.
Chief Commercial Officer
Tabadul (P.I.F Owned Company)
Riyadh, Saudi Arabia
08.2019 - 08.2020
Drove the overall commercial strategic direction, digitizing logistics processes across KSA by leading the development and enhancements on the single window platform (Fasah) for traders who perform import/export activities
Executed successful strategies for new products and built new communities for smooth and enhanced stakeholders experience
led several initiatives to define technological efficiencies and enhance the quality control & productivity of the platform
Evaluating risks & gaps within the delivery, time, planning, deploying of new services
Monitor the claims process, raised issues to identify the root causes and find permanent solutions for better customer care
Designing a new marketplace platform to automate services between logistics service providers & traders
Evaluating key accounts to ensure services solutions are being utilized and to adapt to the market needs
Managing a SAR270M budget, driving a revenue target of SAR400M to enhance the logistics industry digital ecosystem and cater the requirements and needs of the traders (importers & exporters)
Identify, strategize and evaluate the business sustainable growth to develop new added value products and create an effective workforce to drive strategies and implementation plans
Head of KA & Strategic Projects
Ports Development Co. King Abdullah Port
02.2018 - 08.2019
Providing leadership through leading by example, spearheading the positioning of the new port to becoming the Logistics Hub port of choice in KSA
Engaging stakeholders and execute the commercial strategy
Negotiating and form strong agreements on key accounts to drive and maintain increased volumes through the port
Identifying gaps within existing processes and streamlines the government approval process for licenses, plans, concepts & projects
Designing a HUB concept to engage with major economic sectors within the military, defense, petrochemicals, automotive assembly and re-export, spare parts, bunker supply and general commodities
Driving commercial leads and meetings along with the shipping lines to attract new customers and increase the volumes through the port
Transport & Logistics Sector Development Head
Saudi General Investment Authority SAGIA
Riyadh, Saudi Arabia
11.2017 - 02.2018
Leading the strategic direction of the investment promotion for the transport and logistics sector in the kingdom
Evaluating the used methods towards attracting foreign direct investments in the sector and re-shaped the approach
Developing new segments value proposition with potential global companies and working with the main government stakeholders and local organizations to enable their trade and business activation in KSA market
Providing insight and advise in the Belt and Road initiative with the Royal Commission and Aramco as an active member
Leading the logistics sector initiatives and collaborated as an active member to provide support and guidance on the Apple Project and facilitating their entry into the kingdom
Identifying and establishing strong relationships with the Hyperloop CEO, engaging with the internal stakeholders and teams to design the network connection strategy for passengers and cargo coping with 2030 Vision goal
Successfully changed two policies within the last mile delivery and 3PL's regulations of foreign ownership of assets to be able to attract FDI's into the transport and logistics field into the country
Working directly on the negotiation of the land bridge file project along with the Transport General Authority and foreign investors to connect east Saudi, including GCC with the western side of Saudi on the Red-Sea by cargo rail network
Representing SAGIA at NIDLP during the initial program pre-launching phase and participated in developing the transport and logistics strategy with linking it with the industrial sectors for the program
Chief Commercial Officer
Gulftainer
06.2015 - 11.2017
Co-leading the operational processes with the terminal manager and operations head to increase the productivity levels at the container terminals in Jeddah & Jubail seaports to enable achieving our commercial strategy and attract shipping lines
Driving commercial strategies to improve revenues for Jeddah and Jubail seaports container terminals and exceeded the budget by more than 2025%
Designing new operational solutions with an added value to improve booking and delivery of the containers to customers in a more efficient way
Negotiating contracts and SLA's with shipping lines for long term sustainable business volumes & revenues
Country Trade & Market Analyst
A.P. Moller Maersk
09.2011 - 10.2012
Head of Sales & Mktg. and Operations Revenue Development
Logipoint (Tusdeer)
03.2010 - 09.2011
Line Manager
MSC Line
06.2005 - 03.2010
Group Sales Manager
Globe Group
03.2004 - 03.2010
Secretary & Admin Assistant to GM F&EM
Saudi Airlines
02.2001 - 02.2004
Education
Masters - Communication Management, Diplomacy, Crisis and Global Stakeholders Relations
Emerson College
Boston, MA
Bachelor's Degree - International Business Management
King Abdul Aziz University
Jeddah, KSA
Skills
Stakeholder engagement
Crisis management
Change management
Revenue generation
Digital transformation
Deal structuring
Customer retention strategies
Strategic planning
Business development
Market access and expansion
Integrative negotiation
P&L
Visionary leadership
Strategy implementation
Executive leadership
Strategic decision-making
Certification
Maritime Executive Mini - MBA
The Language of Business - Strategic Thinking & Leadership from Wharton Executive Education
Harvard Leadership Conference
Leadership EQ, How to develop & Use Emotional Intelligence for Success
Custom
Committee for studying proposed solutions, and setting controls and procedures to fill security gaps, H.E. the Deputy Minister for Logistics Services, Chairman
Executive Committee for Coordination Management between JIP-KAP Ports, H.E. the Deputy Minister for Logistics Services, Chairman
Sub-Committee for Investment Opportunities Identification and Development for Transport and Logistics Sector, H.E. the Deputy Minister for Logistics Services, Chairman
Steering Committee for Policies and Regulations in the Logistics Services Sector, H.E. the Deputy Minister for Logistics Services, Chairman
E-Commerce Council, H.E. Minister of Commerce and Chairman of E-Commerce Council, Member
Steering Committee for the Digital Trade Complex, H.E. Minister of Commerce and Chairman of E-Commerce Council, Member
Executive Committee for Improving Business Performance in the Private Sector 'Tayseer', H.E. Minister of Commerce, Member
Export Services Committee, CEO of the Saudi Export Development Authority, Member
Logistics Services Committee, H.E. Minister of Transport and Logistics Services, Member
Logistics Partnership Council with the Private Sector, H.E. the Vice Minister of Transport and Logistics Services, Member
Executive Committee of the Logistics Forum, H.E. the Assistant Minister of Transport and Logistics Services, Member
Timeline
Deputy Minister for Logistic Services Deputyship
Ministry of Transport and Logistic Services
10.2023 - 02.2025
Advisor to the President
Saudi Ports Authority, Mawani
10.2021 - 10.2023
Deputy Chief Executive Officer
LogiPoint
12.2020 - 10.2021
Chief Commercial Officer
Tabadul (P.I.F Owned Company)
08.2019 - 08.2020
Head of KA & Strategic Projects
Ports Development Co. King Abdullah Port
02.2018 - 08.2019
Transport & Logistics Sector Development Head
Saudi General Investment Authority SAGIA
11.2017 - 02.2018
Chief Commercial Officer
Gulftainer
06.2015 - 11.2017
Country Trade & Market Analyst
A.P. Moller Maersk
09.2011 - 10.2012
Head of Sales & Mktg. and Operations Revenue Development
Logipoint (Tusdeer)
03.2010 - 09.2011
Line Manager
MSC Line
06.2005 - 03.2010
Group Sales Manager
Globe Group
03.2004 - 03.2010
Secretary & Admin Assistant to GM F&EM
Saudi Airlines
02.2001 - 02.2004
Maritime Executive Mini - MBA
The Language of Business - Strategic Thinking & Leadership from Wharton Executive Education
Harvard Leadership Conference
Leadership EQ, How to develop & Use Emotional Intelligence for Success
Masters - Communication Management, Diplomacy, Crisis and Global Stakeholders Relations
Emerson College
Bachelor's Degree - International Business Management
King Abdul Aziz University
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