Passionate sales and business development professional with a strong focus on the SaaS industry. Skilled at understanding subscription-based business models, client retention strategies, and key growth metrics such as ARPU, churn rate, and customer lifetime value. Experienced in working with leading CRM platforms like HubSpot and Odoo to manage pipelines, track performance, and optimize conversion rates. Known for building trust with clients, tailoring solutions to their needs, and leveraging cross-selling and upselling to maximize value. Driven by curiosity to explore how SaaS companies scale, retain customers, and innovate their service offerings.
Drove revenue growth within Professional Services division by leveraging ARPU as primary metric.
Identified opportunities for increasing ARPU through strategic cross-selling and upselling.
Collaborated with clients to assess needs and recommended tailored service bundles.
Monitored ARPU trends to evaluate sales strategy effectiveness, enhancing recurring revenue.