Rayan AlMukairin

Heading the Campaign Activation and Social Media sections

• Develop and implement robust digital marketing strategies to effectively promote the ministry's initiatives, services, and programs.
• Direct a team of digital marketers, providing oversight of their daily operations and offering expert guidance on campaign planning, content creation, and performance analysis.
• Forge strategic partnerships with cross-functional teams to seamlessly integrate digital marketing initiatives across all communication channels, ensuring maximum consistency and impact.
• Take charge of managing the ministry's digital footprint across multiple platforms, including website, social media, and email, with a focus on optimizing engagement and expanding reach.

• Responsible for strategic planning, implementation, team training, and daily management of all the bank’s digital marketing and social media activities.
• Track the success and return of each campaign and optimize for improved results.
• Deliver strategic and data-driven insights to enhance performance.
• Develop and implement marketing plans, strategies, and goals.
• Design creative digital marketing, direct mail, and advertising materials.
• Facilitate communication between operations and management to create a unified corporate marketing strategy.
• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Monitor tactical budgets, volumes, and audiences to ensure accurate information is captured within required systems for status tracking and auditing.
• Collaborate closely with in-house creative and technology teams to continuously improve the online experience.
• Set up and deploy email marketing strategies and campaigns.

• Improving the look and feel design, usability, accessibility, content, and conversion points of the bank website.
• Managing the use of digital media to support the bank’s product strategy.
• Collaborating with Business Development Managers and IT to plan and implement all online marketing campaigns, including digital campaign collateral.