Rayan Alzahrani
riyadh,saudi arabia
Summary
Skilled marketing researcher with extensive experience in data collection, analysis and reporting. Proficient in using various digital marketing tools and platforms to analyze trends, customer behavior and online marketing campaigns. Experienced in conducting quantitative analysis. Strong communication skills and proven track record of delivering comprehensive monitoring reports.
Overview
1
1
year of professional experience
5
5
years of post-secondary education
Work History
Marketing intern
Zan agency
Riyadh, Riyadh Region
08.2023 - 02.2024
- Data Collection and Analysis: Proficient in collecting and analyzing data from multiple sources using specialized tools like Excel to provide data-driven insights that support strategic marketing decisions.
- Customer and Market Data Analysis: Developed skills in analyzing customer and market data to understand behaviors and needs, as well as monitoring and analyzing market trends to guide marketing campaigns.
- Types of Traditional and Digital Marketing Ads: In-depth knowledge of traditional and digital marketing ad types, with the ability to select appropriate strategies based on target audience and campaign budget.
- Report Preparation: Ability to prepare detailed and comprehensive reports on analysis results and trends, contributing to data-driven marketing decisions.
- Digital Analytics Tools: Gained expertise in using advanced digital marketing tools such as Meltwater to analyze social media and understand brand interactions.
- Online Marketing Campaign Analysis: Analyzing the results of digital marketing campaigns and evaluating their impact on the audience to ensure marketing performance improvement.
Marketing researcher
Zan agency
Riyadh, Riyadh Region
02.2024 - Current
- Market Research and Data Analysis: Study of brand names and engagement on social media.
- Reporting and Media Monitoring: Periodic performance analysis of campaigns and brand reputation.
- Performance Analysis and Brand Name Testing for Multiple Sectors.
- Benchmarking: Comparing and analyzing competitors across different sectors.
- Digital Marketing Strategy Analysis: Studying marketing campaigns on social media platforms and websites.
- Monitoring and Following Cultural Events and Exhibitions, including preparing monthly reports and researching and analyzing media coverage of major events.
- Conducting Surveys and Polls: Conducting digital research to measure public impressions of projects.
Education
Bachelor - Markting
King Saud University
Riyadh, Riyadh Region 11.2018 - 10.2023
Skills
- Ability to collect and analyze data from multiple sources
- Use analysis tools such as Excel, SPSS
- Ability to conduct quantitative research (surveys, data analysis)
- Analyze customer and market data, monitor trends
- Strong reporting skills that explain results and trends
- Strong knowledge of digital marketing tools and how to analyze social media such as Meltwater, lucidya, Emplifi, similarweb
- Analyze online marketing campaigns and understand digital audiences
Languages
Arabic
Native
English
Intermediate
Timeline
Marketing researcher
Zan agency
02.2024 - Current
Marketing intern
Zan agency
08.2023 - 02.2024
Bachelor - Markting
King Saud University
11.2018 - 10.2023
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