Rayan Alzahrani
Riyadh
Summary
Developed analytical and reporting skills in fast-paced corporate environment, focusing on data interpretation and trend analysis. Microsoft office expertise enables effective communication of data-driven insights. Looking to transition into new field, leveraging these transferrable skills to make meaningful contributions.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Media Reporting Analyst
Zan agency
02.2024 - Current
- Working on monitoring and tracking key events and analyzing media coverage, in addition to preparing monthly, weekly, and daily reports.
- Study brands and their engagement on social media by analyzing performance
- Benchmarking: Comparing and analyzing competitors across different sectors.
- Digital Marketing Strategy Analysis: Studying marketing campaigns on social media platforms.
- social media management and platform monitoring
- monitoring media channels and analyzing the periodic performance of campaigns
Marketing intern
Zan agency
08.2023 - 02.2024
- Data Collection and Analysis: Proficient in collecting and analyzing data from multiple sources using specialized tools like Excel to provide data-driven insights that support strategic marketing decisions.
- Customer and Market Data Analysis: Developed skills in analyzing customer and market data to understand behaviors and needs, as well as monitoring and analyzing market trends to guide marketing campaigns.
- Types of Traditional and Digital Marketing Ads: In-depth knowledge of traditional and digital marketing ad types, with the ability to select appropriate strategies based on target audience and campaign budget.
- Report Preparation: Ability to prepare detailed and comprehensive reports on analysis results and trends, contributing to data-driven marketing decisions.
- Digital Analytics Tools: Gained expertise in using advanced digital marketing tools such as Meltwater to analyze social media and understand brand interactions.
- Online Marketing Campaign Analysis: Analyzing the results of digital marketing campaigns and evaluating their impact on the audience to ensure marketing performance improvement.
Education
Bachelor - Marketing
King Saud University
Riyadh, Riyadh Region10.2023
Skills
- Ability to collect and analyze data from multiple sources
- Use analysis tools such as Excel
- Analyze customer and market data, monitor trends
- Strong reporting skills that explain results and trends
- Strong knowledge of digital marketing tools and how to analyze social media such as Meltwater, lucidya, Emplifi, similarweb
- Analyze online marketing campaigns and understand digital audiences
- team work & Pressure handling
- social media management
- social media analytics
Certification
- Fundamentals of digital marketing -Google
- Create a google ads search campaign - Coursera
- E-Marketing Methods and Techniques - Doroob
LANGUAGES
Arabic
English
Timeline
Media Reporting Analyst
Zan agency
02.2024 - Current
Marketing intern
Zan agency
08.2023 - 02.2024
Bachelor - Marketing
King Saud University