Rayan Amin

In my role as Senior Project Developer & Conceptual Copywriter at NEXTLEVEL, I established myself as a reference point within the Development Department that was led by an enlightened Director. My proposals consistently set the benchmark for the team, blending creativity with precision and ensuring alignment with both client expectations and NEXTLEVEL’s strategic goals. Known for deep, unique analysis, I brought fresh angles that strengthened our positioning in tenders and translated into tangible wins. My ability to move seamlessly between strategic structuring and creative storytelling allowed me to drive proposals that stood out for their clarity, originality, and executional depth.

Some Winning Projects:

• DGDA – Diriyah Horizon 2024 / 2025
• Remat Framework Agreement
• AlRabwa Date Season 2025
• E-Sport Founding Day 2025

In a short yet impactful tenure, I delivered creative concepts and sharp copy that supported the agency’s fast-paced campaigns. My work demonstrated the ability to turn client briefs into compelling narratives, laying further ground for my career as a conceptual copywriter.

Key Clients:

- MOH

- HRSD

- SaudiaTV

• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Optimized posting schedules based on platform-specific analytics to maximize content visibility.
• Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
• Increased brand awareness by developing and implementing effective social media strategies.
• Developed targeted advertising campaigns, driving website traffic and generating leads.

• Conducted thorough research on industry trends to inform strategic content direction and maintain relevance.
• Edited and proofread various types of written materials, ensuring accuracy and adherence to established guidelines.
• Led brainstorming sessions with cross-functional teams, generating innovative ideas for new content initiatives.
• Championed a culture of continuous improvement within the Content Development team by regularly soliciting feedback from stakeholders.

Key Clients:

- Savola Group

- Kidzania

- Macdonald's

- kinder surprise

• Improved overall sentiment in the online community by addressing issues proactively or escalating when necessary.
• Optimized content using SEO best practices for increased organic search traffic and discoverability of resources within the community platform.
• Implemented user feedback systems to help improve platform functionality and design.
• Continuously researched emerging technologies, platforms, tools for enhancing user experience within the online community space.
• Ensured community guidelines were enforced, maintaining a positive environment for all users.
• Developed content calendars to maintain a consistent posting schedule across multiple platforms.

• Participated in brainstorming sessions to generate innovative ideas for content strategies that aligned with company goals and objectives.
• Streamlined the content creation process by implementing a content management system, improving overall efficiency.
• Cultivated strong relationships with subject matter experts to produce accurate and authoritative content on a variety of topics.
• Conducted extensive research on industry trends to ensure the production of timely and informative content.
• Created comprehensive style guides, ensuring consistent voice and tone across all company communications.
• Created content for websites and online publications.
• Managed competing deadlines with efficiency.
• Edited and proofread drafts of articles and other documents.
• Developed and pitched story ideas to editors.
• Presented clients with unique copy options based on overall marketing objectives.

Key Clients:

- eXtra

- Al-Marai

- Renault

I began working in social media at a time when the field was still developing in Saudi Arabia. By combining research with insights from international marketing agencies, I helped introduce structured approaches that strengthened Rotana’s online presence.

• Managed and executed social media strategies tailored to Rotana’s entertainment audience.
• Supported interactive radio competitions, blending on-air activations with online engagement.
• Tracked performance through daily SMS reports and monthly engagement reviews.
• Contributed ideas that enhanced the way Rotana connected with its digital community.

Impact: Gained early experience in building social media strategies, developing practical skills that I carried into future roles in content and project development.