Rayan Jastaniyyah

Key responsibilities

• Develop and deploy category growth strategy at channel/customer level by understanding the dynamics of the customers/channels and analyzing the growth cells or low margin cells, working closely with brand, consumer market insight and shopper marketing teams.

• Category P&L top line target delivery through sales target building, tracking, and trade investments management on a category/channel/customer level.

• Bottom-up FC building for the category by channel/customer.

• Responsible for category tactics (i.e. Promo price, free weight, co-packs, assortment, pricing), fully analyzing the competitor’s tactics, developing action plans and promo strategy to deliver best value mix.

• Responsible for the consumer price promotion and co-pack budget’s planning and implementation.

• Trade perfect execution assurance for the category (i.e. on shelf availability, share of shelf vs competition, flyer spots, in store visibility/displays, planograms and distribution).

• Managed Unilever P&L for Panda Key Account, driving 40% MT channel contribution
• Developed annual strategy for Unilever and Panda
• Monitored contract elements and managed financial deductions
• Managed Unilever Beauty business units in Panda
• Create negotiation strategies with Key Account Management team for Panda Category Management
• Developed weekly promotional plans
• Reviewed and managed monthly account claims
• Managed and built relationships with Unilever execution team to protect share of shelf
• Continuously analyzed customer data to identify growth opportunities

• Implemented category growth strategy through customer insights and collaboration with marketing teams
• Created channel-specific customer plans by integrating marketing and country strategies
• Develop innovation strategies aimed at uncovering new opportunities to drive the growth of the Categories
• Understands the channel/customer footprint of business in the market, optimizes the full extent of the channel opportunity, sets the channel & customer level targets
• Enhanced distribution efficiency and OSA
• Monitored performance of ROI, spend, and sales trends
• Collaborated with KAM teams to enhance ROI and profitability within the year
• Managed out-of-plan opportunities for KAM teams with agility
• Achieved proudly a new record by leading hair care category in modern trade Reached to 32%
• Transition plan for Unilever International
• Delivering 15% growth in TO and 31% in value
• Gaining 3% market share during launching new innovation
• Successfully landing the joint business plan for MT customers
• Landing Shopper Loyalty Program Activation
• Managing 100 % BDA utilization
• Landing Sustainability Campaign

• Managed innovation project plans from kick-off to implementation
• Defined project scope and assigned activities with required timings to meet milestones
• Ensured supply chain capabilities aligned with innovative product requirements
• Collaborated with Procurement, Finance, Planning and Engineering on innovation project funding
• Co-led risk assessments, ensuring action plans embedded in project timeline
• Led complexity reduction initiatives and performed sourcing analysis for innovation projects
• Managing global projects
• Delivered the projects on time above 95%
• Achieved 74% below business waste value target

• Centralize the relationship with the customers to have a smooth order to cash cycle and achieve the organization's Targets
• Review periodically service level with customers and drive actions to improve SL
• Structure communication channels with the logistics team to prioritize and track the critical shipments & customer deliveries
• Customer's Master Data & Orders management
• Receive returns requests and refusal information from customers and coordinate the process with sales & Logistics
• Contributed to building customer service department processes from scratch
• Reduce the refusal from the customers from 3.5% to 0.9%
• Enhance the service level % from 85% to 93%

• Demand Planning
• Replenishment Planning
• Inventory controller
• WHS and On Shelf availability