Established KPIs to monitor marketing campaign success.
Oversaw planning and execution of marketing strategies.
Implemented innovative and strategic solutions to mitigate complex marketing and campaign performance challenges.
Spearheaded rebranding initiatives to boost brand awareness.
Provided strategic direction to marketing team, enhanced productivity.
Advertising Coordinator
AQ Creative Agency
Jedddah
12.2023 - 07.2024
Managed scheduled content across diverse platforms, supporting smooth campaign delivery.
Researched market trends and assessed competitor activity to identify new opportunities.
Prepared content calendar to offer consistent, relevant and high-quality posts with influencers.
Worked on influencers proposals with clients including Kate Spade, Floward, and Extreme E.
Executed digital campaigns to expand online presence.
Marketing Specialist
Basem Group
Jeddah, Saudi Arabia
05.2021 - 12.2023
Explored new marketing and branding partnerships with high-profile clients, including Ibrahim Al Qurashi, Abdulsamad Al Qurashi, Emirates Airlines, Egypt Air, Saudia Airline, Jamjoom Pharmacutecal, and more to enhance company reach.
Supervised all marketing and planning activities.
Drafted and proofread marketing, advertising and website copy.
Education
Master of Arts - Innovation & Entrepreneurship
EU Business School
Swizterand, Geneva
03/2025 -
Bachelor of Arts - Management Emphasis In Marketing
Webster University Geneva
Switzerland, Geneva
05.2021
Skills
Communications Management
Digital Marketing
Advertising
Partnership marketing
Social media management
Creative and innovative
Business proposal planning
Marketing campaign development
Languages
Arabic, English
Native language
English
Fluent
Arabic
Native
Accomplishments
Received 1st Place in Webster Media Showcase
Departmental Honors for outstanding achievement in the Department of Management
Student Spirit Award Webster University Geneva
Timeline
Marketing Operation Manager
Pala De 7
05.2025 - Current
Marketing Lead
Pala De 7
07.2024 - 05.2025
Advertising Coordinator
AQ Creative Agency
12.2023 - 07.2024
Marketing Specialist
Basem Group
05.2021 - 12.2023
Master of Arts - Innovation & Entrepreneurship
EU Business School
03/2025 -
Bachelor of Arts - Management Emphasis In Marketing
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