Rawan Bader Almasoud
Saudi Arabia
Summary
Seasoned marketing supervisor with +6 years of experience driving brand growth and achieving business objectives. Expertise in developing and executing integrated marketing campaigns, managing cross-functional teams, and utilizing data-driven insights to optimize strategies. Proven success in spearheading initiatives that enhance brand reputation, increase lead generation and boost sales. Adept at fostering client relationships, collaborating with stakeholders, and adapting to evolving market trends.
Overview
9
9
years of professional experience
Work History
Senior Marketing Supervisor
National Marketing Company NMC
Jeddah
11.2021 - Current
- Developed and executed BTL marketing campaigns that resulted in 20% increase in sales leads.
- Coordinated with internal/external teams to develop and implement marketing strategies that generated $1 million in revenue.
- Analyzed market data to define target audiences and understand their needs, leading to 15% increase in customer satisfaction.
- Tracked and analyzed results of marketing campaigns to measure their effectiveness, achieving 10% improvement in ROI.
- Managed budgets, expenses, and inventory for marketing activities, resulting in 5% cost reduction.
- Coordinated with suppliers and vendors to procure marketing materials and services, saving company 10% on procurement costs.
- Created and maintained marketing materials (brochures, flyers, presentations, etc.) that increased brand awareness by 15%.
- Represented company's interests in industry events, generating 20 new partnerships.
- Stayed up to date on latest marketing trends/events and technologies, leading to 12% increase in website traffic.
- Reported on results of marketing campaigns to senior management, providing data-driven insights that informed strategic decision-making.
Customer Care Agent & Marketing Supervisor
United Motors Company, Stellantis
Riyadh
11.2016 - 11.2020
- Provided exceptional customer service by resolving 98% of customer issues within 24 hours, resulting in 15% increase in customer satisfaction ratings.
- Resolved customer questions and complaints in timely and efficient manner, averaging response time of 3 minutes for emails and 2 minutes for phone calls.
- Built relationships with customers and upsold and cross-sold products and services, achieving 20% increase in customer lifetime value.
Gathered customer feedback and used it to improve company's products and services, leading to 10% increase in customer retention rates. - Consistently exceeded performance goals, achieving 120% increase in customer service satisfaction scores and 15% increase in sales revenue.
- Oversaw marketing campaign process from start to finish, leading to 30% increase in website traffic and 25% increase in lead generation.
- Aligned marketing team's goals with company's overall goals, resulting in 10% increase in brand awareness and 5% increase in market share.
- Tracked and analyzed marketing results, identifying key performance indicators (KPIs) that contributed to 20% increase in return on investment (ROI).
- Coordinated with other departments to ensure that marketing campaigns were executed smoothly, achieving 95% success rate in meeting campaign objectives.
Branch Manager
Gift Garden Est
Riyadh
12.2014 - 05.2016
- Led team of approximately 45 employees across three branches, ensuring strict adherence to company policies and industry standards, resulting in zero non-compliance incidents and maintaining consistently high productivity levels.
- Developed and implemented comprehensive training and development program that enhanced staff skills and competencies, leading to estimated 20% increase in employee satisfaction, around 10% reduction in staff turnover, and +75% boost in individual employee productivity.
- Conducted regular performance evaluations, providing constructive feedback, identifying areas for improvement, and recognizing achievements.
- Maintained optimal center and safety equipment, equipment functionality, and inventory levels across three branches, avoiding downtime, ensuring seamless operations, and achieving average cost savings of approximately 12% to 15% in center expenses.
- Prepared weekly reports on operations, staff performance, and sales, enabling data-driven decision-making to identify trends and consistently exceed sales targets.
Education
Bachelor of Science - Computer Science
Princess Nora Bint Abdulrahman
Riyadh08.2014
Skills
- Strategic/Campaign Planning
- Market Research
- Goal Setting
- Performance Measurement
- Creative Thinking and Communication
- Data-Driven Decision Making
- Influencer marketing
- Tech marketing
- Supervisory experience
- Marketing collateral design
Languages
Arabic
Native
English
Upper intermediate
Accomplishments
- Spearheaded a 15% increase in brand awareness through a strategic social media campaign and influencer partnerships.
- Successfully generated over 600 high-quality leads per quarter through diverse and engaging events.
- Implemented a 360-degree product marketing strategy, driving a +7% sales boost per campaign/event .
- Introduced a customer loyalty program per product, resulting in a +45% enhancement in customer satisfaction .
- Orchestrated three successful product launches in 2023, generating over 1 to 2 million in revenue .
- Effectively managed event budgets within 75% of projections for all events held in the past year.
- Gathered and analyzed data from +20 events , leading to a 75% increase in event attendance and a +45% improvement in customer satisfaction .
Timeline
Senior Marketing Supervisor
National Marketing Company NMC
11.2021 - Current
Customer Care Agent & Marketing Supervisor
United Motors Company, Stellantis
11.2016 - 11.2020
Branch Manager
Gift Garden Est
12.2014 - 05.2016
Bachelor of Science - Computer Science
Princess Nora Bint Abdulrahman
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