Redwan Bugshan
Riyadh,Saudi Arabia
Summary
Strategic Financial Analyst skilled in financial modelling, business case development, and performance management. Expertise in revenue growth management, pricing optimisation, and financial planning. Experienced in strategic planning, executive dashboard development, and KPI management, with proficiency in ERP systems and advanced Microsoft Excel.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work history
Senior Category Manager – Health & Personal Care
Amazon
Riyadh
11.2025 - 06.2026
- Owned category growth, profitability, annual business planning, strategic vendor partnerships, and key customer experience metrics across multiple Health & Personal Care categories.
- Lead commercial strategy and business performance across multiple Health & Personal Care categories including Fem Care, Oral Care, Shave Care, Sexual Wellness, Drugstore, and Healthcare products.
- Lead commercial negotiations to improve profitability, strengthen partnerships, and unlock growth opportunities.
- Developed and executed pricing strategies, promotional plans, and category expansion initiatives with regional and international brands to drive competitive positioning.
- Partnered with Finance, Supply Chain, Operations, Marketing, and Vendor Management teams to enhance business performance and optimise customer outcomes.
- Monitor key performance indicators including growth, profitability, conversion, availability, and vendor performance.
Business Development Lead
Mahmood Saeed Limited Group
Jeddah
12.2020 - 10.2025
- Led strategic business development initiatives focused on growth acceleration, market expansion, and operational improvement.
- Identified and executed growth opportunities across products, markets, and channels.
- Managed strategic partnerships and negotiated commercial agreements with key stakeholders to drive mutual growth.
- Enhanced forecasting accuracy by 25% through implementation of advanced planning methodologies and data analytics.
- Created executive dashboards to improve visibility into performance metrics and align strategic objectives across business units.
- Led Zero-Based Budgeting initiatives resulting in a 12% reduction in operational costs.
Sales & Marketing Manager
Mahmood Saeed Beverage Company
Jeddah
12.2018 - 12.2020
- Delivered 156% revenue growth through commercial expansion and route-to-market optimization initiatives.
- Increased customer retention and repeat purchases by 30% through targeted engagement and loyalty programmes, strengthening customer relationships.
- Expanded market coverage from 8,000 to 26,000 sales points through strategic channel development programs.
- Established and scaled traditional trade distribution operations, enhancing access for a broad customer base.
- Led Go-To-Market initiatives, driving product awareness across multiple segments.
Arabian Peninsula Senior Financial Analyst
Procter & Gamble (P&G)
Jeddah
01.2016 - 12.2018
- Managed financial planning and strategic analysis for Home Care and Professional categories, enhancing market performance across Arabian Peninsula.
- Developed financial models and profitability analyses supporting strategic business decisions.
- Led pricing and VAT implementation initiatives, streamlining compliance processes across multiple business units and markets.
- Delivered actionable insights and recommendations, influencing strategic direction for senior leadership teams.
- Partnered with commercial teams to support strategic agreements with major B2B customers.
Arabian Peninsula Financial Analyst
Procter & Gamble (P&G)
Jeddah
01.2015 - 12.2016
- Managed budgeting, forecasting, variance analysis, and financial reporting to ensure alignment with strategic financial goals.
- Developed financial models that informed commercial and operational planning decisions.
- Delivered profitability analysis and performance insights to business leaders.
- Supported enhancements in reporting and optimised processes to improve financial transparency and efficiency.
Education
Bachelor of Science - Finance
King Abdulaziz University
Jeddah 01.2011 - 01.2014
Diploma - English Language, Macroeconomics, and Business Administration
University of the Fraser Valley
Canada 01.2008 - 01.2011
Skills
- Category Management
- Commercial planning
- Pricing optimisation
- Revenue growth
- P&L analysis
- Financial analysis
- Business analytics
- Strategic planning
- Dashboard development
- ERP Systems (SAP, Oracle & Odoo)
- Advanced Microsoft Excel
LANGUAGES
Arabic: Native
English: Professional
Accomplishments
- Delivered 156% revenue growth through commercial expansion and route-to-market optimization initiatives.
- Expanded market coverage from 8,000 to 26,000 sales points through strategic channel development and route-to-market expansion initiatives.
- Improved forecasting accuracy by 25% through planning and analytics enhancements.
- Reduced operational costs by 12% through Zero-Based Budgeting initiatives.
- Led strategic pricing, profitability, and business transformation initiatives across multiple industries.
- Built and strengthened strategic partnerships with global, regional, and local stakeholders.
TRAINING
- Company Internal Fraud Course, P&G University, Geneva (2017)
- Consumer Behavior and Market Analysis, P&G University, Geneva (2017)
- Sales Strategies and Marketing Principles, P&G University, Dubai (2016)
- Financial and Initiative Analysis, P&G University (2015)
- Accounting, Financial Reporting, and F&A Systems & Data Flow, P&G University (2015)
- Workshop on Developing the Capacity of Entrepreneurs, Jeddah Chamber, Sponsored by Shell (2014)
- Stock Simulation Program, King Abdulaziz University (2013)
- Sports Marketing Workshop, Rutgers University, USA (2012)
AREAS OF EXPERTISE
- Commercial Strategy & Business Growth
- Revenue Growth Management (RGM)
- Strategic Business Planning
- Category & Portfolio Leadership
- Category Growth Strategy
- Commercial Negotiations & Strategic Partnerships
- Financial Planning & Profitability
- Financial Planning & Forecasting
- Pricing & Profitability Optimization
- Market Expansion & Route-to-Market
- Market Expansion Strategy
- Go-To-Market (GTM) Execution
- Business Analytics & Performance
- Business Analytics & KPI Management
- Executive Dashboard Development
- Leadership & Stakeholder Management
- Cross-Functional Leadership
- Strategic Decision-Making
Timeline
Senior Category Manager – Health & Personal Care
Amazon
11.2025 - 06.2026
Business Development Lead
Mahmood Saeed Limited Group
12.2020 - 10.2025
Sales & Marketing Manager
Mahmood Saeed Beverage Company
12.2018 - 12.2020
Arabian Peninsula Senior Financial Analyst
Procter & Gamble (P&G)
01.2016 - 12.2018
Arabian Peninsula Financial Analyst
Procter & Gamble (P&G)
01.2015 - 12.2016
Bachelor of Science - Finance
King Abdulaziz University
01.2011 - 01.2014
Diploma - English Language, Macroeconomics, and Business Administration
University of the Fraser Valley
01.2008 - 01.2011