Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic

Reem Alali

Marketing & Communication
NEOM

Summary

Marketing professional with strategic planning foundation and hands-on project coordination experience, skilled in supporting large-scale cultural and national initiatives. Proven ability to contribute to high-impact campaigns that showcase regional growth and international engagement. Strong collaborative skills and effective communication enable seamless support across diverse teams and stakeholder groups. Adaptable and eager to learn, with demonstrated ability to manage multiple tasks and respond quickly to evolving project needs. Proficient in digital marketing tools, data analysis, and campaign execution to support meaningful audience engagement across local and international markets

Overview

2
2
years of professional experience
1
1
Certification
3
3
Languages

Work History

Campaigns Specialist

NEOM
07.2023 - Current
  • Supported the launch of the 'Magna' campaign, managing the complex rollout of 12 strategic assets with a bi-weekly deployment schedule, leveraging cross-cultural market insights to ensure effective audience engagement.
  • Co-led the Saudi National Day initiative from strategic development through full execution, orchestrating comprehensive creative asset deployment, and cross-functional campaign delivery.
  • Led a corporate social responsibility campaign highlighting NEOM's transformative impact on the Tabuk Region, showcasing community development initiatives, and reinforcing the organizational commitment to regional growth.
  • Managed multi-stakeholder projects, coordinating internal teams, and external partners to deliver integrated solutions and keep projects on track.
  • Led a corporate social responsibility campaign highlighting NEOM's transformative impact on the Tabuk Region, showcasing community development initiatives, and reinforcing the organizational commitment to regional growth.
  • Contributed to campaign process development, establishing scalable frameworks, and operational efficiencies to enhance future campaign execution and team productivity.
  • Established a comprehensive project management system, driving operational excellence across the CMC Operations Team, delivering strategic quarterly insights to leadership on project portfolio performance, while managing cross-cultural team dynamics and stakeholder relationships.

Communications Specialist

NEOM
03.2023 - 07.2023
  • Designed and launched an internal newsletter to enhance team communication and keep employees informed on key organizational updates and initiatives.
  • Collaborated with internal and external stakeholders to develop consistent messaging strategies, and ensure aligned communication across all channels.
  • Created professional design templates and communication materials for internal use, establishing visual standards, and improving overall communication effectiveness.

Education

Master of Science - Neuroscience And Psychology

El Rey Juan Carlos University
Madrid, Spain
04.2001 -

Bachelor of Arts - International Communication & Psychology

Saint Louis University
Madrid, Spain
04.2001 -

Skills

Project Management & Operations

Strategic Planning & Analysis

Marketing & Communications

Leadership & Collaboration

Technical & Digital skills

Communication & Presentation

Certification

Harvard - Digital Marketing Strategy

Additional Information

  • Lived and worked across multiple countries, developing deep cultural awareness and adaptability
  • Experienced in navigating diverse cultural environments and building relationships across different markets

Timeline

Harvard - Digital Marketing Strategy

10-2024

Campaigns Specialist

NEOM
07.2023 - Current

Communications Specialist

NEOM
03.2023 - 07.2023

Master of Science - Neuroscience And Psychology

El Rey Juan Carlos University
04.2001 -

Bachelor of Arts - International Communication & Psychology

Saint Louis University
04.2001 -
Reem AlaliMarketing & Communication