Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Reem Alharbi

Riyadh

Summary

Accomplished and results-driven marketing and communication executive with over 14 years of progressive experience across the government, nonprofit, and private sectors. Proven leadership in building brand equity, managing high-impact campaigns, leading corporate communications, and executing public relations strategies for high-profile organizations. Currently serving as Director of Marketing and Communication at the Institute of Public Administration, while also managing public relations and media initiatives. Possess international experience in the U.S. across marketing, digital media, and community engagement roles. Recognized for blending strategic thinking with operational precision to deliver measurable outcomes.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Director of Marketing and Communication

Institute of Public Administration (IPA)
Riyadh
12.2024 - Current
  • - Lead development and execution of strategic communication plans aligned with IPA’s transformation goals.
  • - Manage brand positioning, integrated campaigns, and public messaging across all channels.
  • - Coordinate high-level institutional events, including those attended by royal dignitaries.
  • - Supervise media relations, stakeholder engagement, and internal communication frameworks.

Acting Director – Public Relations and Media Department

Institute of Public Administration (IPA)
Riyadh
12.2024 - Current
  • - Oversee strategic media relations and official public messaging.
  • - Manage communication protocols and official responses during institutional events.
  • - Coordinate with internal departments to ensure message consistency.
  • - Supervise content approvals and manage crisis communication strategies.
  • - Support the implementation of the unified communication direction of IPA.

Events & Conferences Manager

Institute of Public Administration (IPA)
Riyadh
01.2024 - 12.2024
  • - Designed and managed end-to-end conferences and institutional events.
  • - Oversaw vendor coordination, budget negotiation, and audience engagement strategies.
  • - Evaluated event success through structured feedback and KPIs.

Media Expert

Institute of Public Administration (IPA)
Riyadh
02.2022 - 12.2023
  • - Built institutional media plans and enhanced visibility across digital and traditional platforms.
  • - Developed content calendars and performance metrics for media performance.
  • - Established relationships with national and regional media outlets.

Faculty Member – Communication & PR

Institute of Public Administration (IPA)
Riyadh
02.2019 - 02.2022
  • - Delivered training for public sector professionals in PR, media, and communication.
  • - Authored official government content and contributed to national communication guidelines.

Digital Marketing Specialist

Coldwell Banker
Greenwich, CT
08.2017 - 09.2018
  • - Designed and executed multimedia digital campaigns, managed budgets and timelines.
  • - Led online marketing initiatives including affiliate programs, email campaigns, and paid ads.
  • - Collaborated with UX teams to optimize digital content strategy.

Community Engagement & Marketing Assistant

Vase Management
New Haven, CT
04.2017 - 06.2017
  • Collaborated with the Mayor of New Haven and Yale University in a downtown revitalization initiative aimed at restoring safety, vibrancy, and a sense of belonging to the city’s core.
  • Participated in planning and executing community-driven marketing campaigns to engage residents, Yale students, and local businesses around upcoming developments and events.
  • Developed and executed targeted marketing campaigns to enhance brand visibility.
  • Assisted in positioning the area as a cultural and social hub through storytelling, outreach, and placemaking strategies.
  • Supported branding efforts that emphasized human-centered design, and sustainable community interaction.

Sales & Customer Service Intern

Ten Thousand Villages
Seattle, WA
01.2016 - 05.2016
  • - Assisted in customer relationship management and promotional planning.
  • - Handled complaint resolution and client inquiries.

Officer – Shared Services (with Procurement & Event Coordination Functions)

Islamic Development Bank
Jeddah
04.2011 - 09.2014
  • - Supported the logistics and coordination of high-profile institutional events, including the Annual Meeting of the Islamic Development Bank Group, attended by 57 ministers from OIC member states.
  • - Played a key role in planning regional briefings, panel discussions, and strategic gatherings involving top-level government and financial stakeholders.
  • - Collaborated with internal teams and vendors to ensure flawless execution of ceremonial, media, and hospitality components.
  • - Managed procurement and contracting processes under the Shared Services Division, including vendor liaison and budget tracking.
  • - Contributed to venue planning, protocol alignment, and guest experience optimization in events with international scope.

Education

Master's in Communication - Digital Multimedia Production

Sacred Heart University
Connecticut, USA
01.2017

Marketing & Global Trade Certificate -

University of Washington
Seattle, WA, USA
01.2016

Bachelor’s in Communication -

King Abdulaziz University
Jeddah, Saudi Arabia
01.2012

Skills

  • Strategic communication and brand positioning
  • Event coordination
  • Public Relations & Stakeholder Engagement
  • Marketing Campaigns & Social Media Strategy
  • Government Protocol & Event Management
  • Crisis Communication & Reputation Management
  • Team Leadership & Cross-functional Collaboration
  • Social Media & Digital Analytics Tools
  • CMS & Project Management Tools
  • Strategic planning
  • Brand management
  • Crisis communication

Certification

  • - Corporate Communications Certificate – Merit Training & Consulting, 2023
  • - Certified Global Leadership Coach – ICF, 2021

Languages

- Arabic – Native, - English – Fluent (Professional Proficiency)

Timeline

Director of Marketing and Communication

Institute of Public Administration (IPA)
12.2024 - Current

Acting Director – Public Relations and Media Department

Institute of Public Administration (IPA)
12.2024 - Current

Events & Conferences Manager

Institute of Public Administration (IPA)
01.2024 - 12.2024

Media Expert

Institute of Public Administration (IPA)
02.2022 - 12.2023

Faculty Member – Communication & PR

Institute of Public Administration (IPA)
02.2019 - 02.2022

Digital Marketing Specialist

Coldwell Banker
08.2017 - 09.2018

Community Engagement & Marketing Assistant

Vase Management
04.2017 - 06.2017

Sales & Customer Service Intern

Ten Thousand Villages
01.2016 - 05.2016

Officer – Shared Services (with Procurement & Event Coordination Functions)

Islamic Development Bank
04.2011 - 09.2014

Master's in Communication - Digital Multimedia Production

Sacred Heart University

Marketing & Global Trade Certificate -

University of Washington

Bachelor’s in Communication -

King Abdulaziz University

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Reem Alharbi