Reem Alrayes
Riyadh
Summary
Experienced digital marketing specialist skilled in devising, implementing, and refining online marketing strategies. Demonstrates a proven track record of effectively promoting products through various digital channels. Known for exceptional planning abilities and a proactive approach to campaign tracking, consistently achieving successful outcomes.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
KAFD
08.2024 - Current
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Benchmarked competitor websites to enhance company website's functionality, design, and user experience.
- Managed app content using a content management system, ensuring timely updates and enhancements.
- Managed website content through CMS (Sitecore), updating events, landmarks, and press releases to ensure accurate and engaging information.
- Reviewed and created social media content to ensure language and messaging aligned with the target audience.
- Supported customer responses through digital media channels, ensuring prompt and helpful communication.
Senior media analyst
stc EBU
06.2021 - 07.2024
- Collaboration with the IT team to revamp the company's website to make it easier and more user-friendly.
- Developed and implemented architectures for stc business corporate website.
- Assessed website performance using Google analytics and implemented SEO optimisation methods to increase traffic to the website.
- Applied SEO techniques to drive engagement and improve Google rankings.
- Created webpages using Adobe Experience Manager to achieve a user-friendly interface and brand consistency.
- Collaborated with web designers to match visual brand.
- Collaborated with graphic designers to support quality deliverables.
- Collaborated with copywriters by updating the website content in a manner that is easier for visitors to understand.
- Executed performance reports and submitted to management for review.
Media analyst
stc CBU
01.2023 - 04.2023
- Used paid and organic content to fulfil campaign objectives.
- Generated organic and paid social marketing campaigns on leading platforms.
- Developed content schedule and optimised posting with expert Sprinklr tool.
- Managed organic social media growth and activity across all platforms.
- Managed social media content, boosting profile views through target audience engagement.
Marketing trainee
stc EBU
09.2020 - 04.2021
- Contributed to brainstorming sessions to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
- Scheduled social media posts.
- Assisted in editing and writing content for social media posts.
- Participated in training and workshops to enhance and improve marketing skills.
Education
Bachelor of Business Administration - Marketing
King Saud University
Riyadh, Saudi Arabia12.2020
Skills
- CMS management
- Social Media Marketing
- Content Development and Creation
- Communication and writing skills
- SEO techniques
- Project Management
- Google analytics
- Multi-channel marketing
- Campaign Management
- Customer support via digital media
Languages
Arabic
Native
English
Advanced
Accomplishments
- Revamp the stc corporate website by creating a new user experience, improving information architecture, and making content more accessible.
- Achieved half a million new customers via stc TV by successfully leveraging social media, traditional media, internal and external campaigns.
Certification
- Certified Associate in Project Management (CAPM)®
- Enterprise Design Thinking Practitioner
Additional Information
Despite having a different background from the IT team, I eagerly chose to join them to expand my knowledge and enhance my skills. My desire to challenge myself and explore a new field motivated me to pursue a role in IT, where I could learn and grow. I believed this experience would provide me with fresh insights into the business landscape. Looking ahead, I plan to transition into a new field that will further refine my skills and broaden my expertise.
Timeline
Digital Marketing Specialist
KAFD
08.2024 - Current
Media analyst
stc CBU
01.2023 - 04.2023
Senior media analyst
stc EBU
06.2021 - 07.2024
Marketing trainee
stc EBU
09.2020 - 04.2021
Bachelor of Business Administration - Marketing
King Saud University
Similar Profiles
LEEN ALGHAMDILEEN ALGHAMDI
Property Management Analyst | Building Manager at KAFDProperty Management Analyst | Building Manager at KAFD
Majed AlmejmajMajed Almejmaj
Fire Prevention and Rescue Director at KAFDFire Prevention and Rescue Director at KAFD
Tala Fawaz BogisTala Fawaz Bogis
Organizational Excellence trainee at KAFDOrganizational Excellence trainee at KAFD