REFAY SALAH
Riyadh
Summary
Results-driven Sales Manager with talent for building high-performance teams and driving revenue growth. Expert in creating and executing strategic sales plans, leading to increased market share and improved customer satisfaction. Known for fostering long-term client relationships and delivering on business objectives.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
Work history
Central and Eastern Area Sales Manager
Avalon pharma
Riyadh
01.2024 - Current
- Negotiated lucrative contracts to secure long-term client commitment.
- Responsible for All Avalon portfolio including Respiratory, Derma, Ortho and Gyna target specialty.
- Managed team of 18 staff promotion and commercial, driving performance with motivational strategies to exceed sales targets.
- Manage, oversight all business aspects including promotion and commercial activities with mega hospitals and chains in Riyadh ( AL Habib, Dallah, Kingdom, Lemon and Innova Etc.)
- Negotiate and track business performance with Riyadh's subagents such as AL Hammayed, Arkan and Mansour Rabiea Etc.
- Improved bottom-line results with meticulous budget control.
- Oversaw planning and execution of targeted sales and marketing strategies.
Central & Eastern Area Manager
Medical Supplies and Services House(Eckhart Group)
Riyadh
10.2020 - 12.2023
- Restructured Central and Eastern area and build a new team.
- Manage a team of 12 subordinates to cover Riyadh, Qassem, and Dammam.
- Implement the company strategy in focusing on Gyna, Uro, IM target specialty.
- Responsible for promotion, commercial and collection.
- Managed budgets effectively, maintaining financial health of designated area stores.
- Established strong relationships with key stakeholders to enhance business growth.
Area Manager
Jerash Pharma
01.2019 - 09.2020
- Established strong relationships with key stakeholders to enhance business growth.
- Coordinated several successful marketing campaigns contributing to market expansion.
- Decrease the items discount by 20 %
- Analysed sales data regularly for informed decision-making processes.
- Expanded client bases by 40 %, building lasting relationships to grow profit.
- Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
District Manager
Avalon Pharma
10.2016 - 12.2018
- Leading and managing promotion and commercial team in Qassim area.
- Responsible for Avalon deals and agreements in Qassim territory with all accounts such as Al Hayat Al Watany Hospital, Zad, and Taif Al Dawa.
- Achieved sales targets through effective team management.
- Implemented budget controls to minimise financial wastage.
- Improved district performance by implementing strategic plans and policies.
- Planned and managed resources and budget to support and deliver objectives.
Medical representative
Abbott Laboratories
07.2015 - 10.2016
- Introduce Lipanthyl to Burayda centeral hospital
- Introduce Lipanthyl and Omacor to Hail Cardiac Center
- Duplicate consumption of Faverin in Burayda and Hail Mental Health
Medical representative
Tabuk Pharma
Qassim
01.2010 - 07.2015
- Line best achiever for years 2010 to 2014
Education
Bachelor degree - Pharmacy
Cairo University
09.2000 - 05.2005
Skills
- Target achievement focus
- KPI monitoring and analysis
- Delegation proficiency
- Profit margin enhancement
- Competitor analysis
- Customer retention tactics
- Crisis handling
- Product launch expertise
- Strategic planning
Reference
Dr Hossam Salem Avalon country director
Mobile Number: 0501595131
Timeline
Central and Eastern Area Sales Manager
Avalon pharma
01.2024 - Current
Central & Eastern Area Manager
Medical Supplies and Services House(Eckhart Group)
10.2020 - 12.2023
Area Manager
Jerash Pharma
01.2019 - 09.2020
District Manager
Avalon Pharma
10.2016 - 12.2018
Medical representative
Abbott Laboratories
07.2015 - 10.2016
Medical representative
Tabuk Pharma
01.2010 - 07.2015
Bachelor degree - Pharmacy
Cairo University
09.2000 - 05.2005
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