Reny George

Responsible for promotion of Cranes and other Heavy equipment's in the

Central Region.

Leading the Sales team in exceeding the set Targets .

• Analyzing market trends and competitor activities for strategic planning purposes.
• Partnering with HR department in staff recruitment process to maintain high-performing sales team.

Was responsible for Starting the Saudi Al Faris Energy Business in KSA .

Head of Sales for KSA Region , Responsible for Energy rentals business managing Team of More than 15 Sales engineers, executives, Key Account Managers & Sales Managers & ensuring the set Targets are achieved while maintaining the set Margins.

Managing Key accounts of my Own as well as Responsible for Project Sales.

Advising teams on Credit Terms with Credit Controller as well as helping teams in resolving Payment issues.

Pricing Strategy for Energy Division as well as every quotation is approved by me before submission to clients.

Leading weekly Sales & Cash Call Meetings with the full team of KSA.

Helping Management with Forecasting of Equipment requirements based on Order Pipeline.

Helping in preparation of Budget for the division.

Actively involved in Recruitment of Staff for the Company.

Help in Marketing Activities of the Company as well as devising strategies for promotional activities through Social Media as well as direct marketing and attending International Exhibitions and representing Company Business.

Advising Management on Expanding Facility around KSA and Manpower Planning .

The signing Authority for any Energy Equipment mobilization out of Al Faris Facilities in KSA.

• Leading Sales Teams across K.S.A
• 3 Sales Managers and 15 Sales Engineers report to me on a daily basis
• I have introduced a new price list with increased margins and i bear the responsibility in approving the rental rates
• Being abreast with the projects in the market ,I suggest Sales Engineers on the areas improvements as far as market coverage is concerned
• I have started fresh incentive schemes for Sales Engineers and Sales Managers to encourage them on fetching new clients in the market and for improving the margins
• I co-ordinate with the Service Manager , Projects team to ensure ease of business , hassle free services while allocating rental equipments for project needs
• Reporting to the General Manager and the Chief Executing Ocer on the business growth, areas of concerns , budgeting and forecasting
• I present sales reports on ow business and projects pipeline to the management ,investor banks on monthly basis
• I frequently visit the branches to ensure targeted sales are achieved as well as to close important deals
• I conduct weekly sales and receivables meetings to evaluate the overall improvement ,actions to be taken
• I have built a good sales team by recruiting fresh engineers, training them and have helped them close multi-million riyal deals
• I am also involved in advertising ,brand building of the company and recruitment
• I review reports from Accounts , Service and HR departments, provide suggestions for the overall improvement of the organization
• With my efforts I have bagged multi-MW deals as well as added important MNC event companies into the fold
• Since the time I have joined the organization, the quarter-to-quarter prot margins, revenue has increased due to sustained focus on margin improvements and renegotiating non-favourable deals.

• Was responsible for rental sales in construction ,oil & gas and Events segments across Abu Dhabi and Al-ain regions of U.A.E
• Was handling rentals of diesel generators, towerlights,air compressors, modular building systems ,cargo baskets, oil & gas specic equipments, man lifts, scissor lifts , temperature control and fuel supply
• Successfully handled clients like EGA, Emirates Steel ,ADSB, ADAC, Etihad Rail, Dolphin Energy, Al Jaber Energy, Teejan, Bin Hafeez,ACC, Emirates Hospitality
• Major achievement was 12 months rental temperature control from Etihad rail and Marmum Dairy, 12 months DG rentals for Alec for Mariyah mall, 8 months DG rentals for G4S at Alreem islands, DGsets, towerlights, oce cabins,welfare units ,telehandler, excavators, road-sweepers, manlifts ,forklifts and fuel supply for Dolphin Energy
• Achieved major events' projects like traditional cultural festival in Saadiyat through High Prestigious Events, Baniyaas Fair through Smart World and Ramadan tents in Abu Dhabi
• Was able to successfully resolve past pending payments .

• Responsible for leading rental sales team for Caterpillar Diesel Generators, Atlas Copco air compressors, Access platforms ,tower lights, welding sets and CAT excavators,compactors, graders,rollers
• Got QER registered as one of the approved vendors with the leading EPC Contractors and other major accounts
• Helped company in realizing some of the long pending outstanding payments
• Training the sales executives on techno-commercial bids, capturing new market segments in protable,win-win solutions
• Conducted regular sales budget meetings with the team , discussing market strategies to increase sales and resolving payment issues on a weekly basis
• Generated regular market intelligent reportsand scouting for new multi-MW deals
• Bagged ENOC Tank Shell job for long term motor Graders , Excavators,, Telehandlers, Manlifts and Tower Lights
• Was successful in adding major accounts to QER in the likes of Dubai Dry Docks, FBM-KNM, Al Tayer, L&T, Gunal & Mapa, GMC, Vopak Horizon, Shaw Score,Rotary Engineering etc.

• Had led the sales team for EOT cranes, Gantry Cranes, Geared motors & AMC Business in MENA & African region
• Added exclusive dealership of Elecon,Benzler & Radicon UK range of Geared motors & Geared boxes
• Resolved many payments backlog issues
• Started the used crane business and helped clients with cost effective purchase option and much lesser lead time .

• Recognized for securing one of the biggest Orders in the history of Albahar (CAT) of AED 24 Million
• Expanded the customer base by adding several new, satised clients including govt and leading developers
• Recognized as the most protable Business Developer of the company
• Established many new systems and processes in the company for seamless rental operations
• Monitored and trained new Sales Engineers on techno-commercial issues
• Expanded revenue and profitability by generating more rental power opportunities across various market segments
• Some of the prestigious orders from key clients:
• Limitless - 16 MW -Down Town,Jebel Ali (30 months) :- Approx 24 Million AED .
• Dubai Properties Group- 11 MW, Rem Raam (18 months) - 7.5 Million AED .
• Dubai Civil Engineering - 60 Generators- Various Projects(4-5 years)- 20.3 Million AED .
• Dubai Airport - 9MW (12 Months)- 6.4 Million AED
• Ensured collection of payments in-time
• Also for new clients performed Credit Checks and provided the full background, Business & nancial details to Credit Controller
• I undertook market study at Kuwait Branch of MAR Al bahar on customer feedback with respect to the local sales and service satisfaction levels of elite clients
• The market study was for 2-weeks.