Experienced executive with 20+ years of experience in business growth, team leadership, and strategic marketing with a strong background in strategic planning, operational excellence, and organizational leadership. Skilled in driving team collaboration and achieving results through flexible, adaptive approaches. Known for reliability and effective communication. Proficient in financial management, project oversight, and stakeholder engagement.
Hi, I’m
Riebal Hmaydan
Deputy Managing Director
Riyadh
Summary
Overview
23
years of professional experience
2018
years of post-secondary education
7
Certifications
Work History
Ability Comms
Deputy Managing Director
03.2024 - Current
Job overview
- Drive business growth initiatives, targeting a 50% increase in annual revenue through client portfolio expansion
- Analyze operating costs, reducing overhead by 15% without compromising service quality
- Lead hiring strategies to bridge skill gaps, improving team productivity by 25%
- Mentor department heads to align operations with strategic goals, fostering a high-performance culture.
- Negotiated favorable contracts with vendors and suppliers, securing beneficial terms for the organization.
- Collaborated closely with the business development team to develop targeted approaches that drove customer acquisition rates upwards.
- Spearheaded process improvements that led to increased productivity across various departments.
- Championed change management initiatives that resulted in improved organizational effectiveness and adaptability.
PHI Group
Managing Director
02.2017 - 02.2024
Job overview
- Increased annual revenue by 300% over 7 years through strategic client acquisition and operational efficiency
- Negotiated contracts with key clients (Munshaat, Alinma Bank, Association of people with Disabilities, Matarat) securing $5M+ in annual deals
- Mentored a team of 30+ employees, achieving 80% retention
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Promoted a culture of continuous learning by investing in employee development programs and resources.
- Boosted company reputation.
Rotana Media Group
Product Integration & Innovation Director
11.2016 - 10.2017
Job overview
- Launched 4+ integrated campaigns for KSA clients, boosting engagement by 17% across TV/digital platforms
- Directed creative content development
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Secured lucrative partnerships to expand market reach, negotiating favorable terms.
Aljaser Group (Creative Closets & Closet World)
Marketing Director, MENA
11.2015 - 10.2016
Job overview
- Revamped marketing strategies for 2 brands, growing market share by 18% in 12 months.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Mentored junior team members, fostering professional development within the organization.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
Freelance
Strategic Marketing Consultant
04.2015 - 10.2015
Job overview
- Aided Marketing leadership by aligning goals across company departments and working on several projects at once.
- Initiated innovative promotional campaigns
- Worked with agency principals and clients on strategic positioning and planning and guided clients in branding, positioning, and marketing research.
- Worked on strategic competition analysis, messaging, and positioning.
Leo Burnett
Group Communication Director
11.2013 - 03.2015
Job overview
- Responsible for overlooking new business developments and managing existing ones and nurturing the growth of all respective subordinates.
- Crafting strategies in all media and communications fronts (advertising, events, and social) and overseeing the full execution.
- Managed lead accounts, including Zain Telecom, MC Donald's, Ministry of Labor, Takamol Holding, and American Express.
SAK Media Group
Business Development Director
11.2010 - 10.2013
Job overview
- Established the business in Saudi Arabia and managed the overall operations.
- Negotiated and closed long-term agreements with new clients (Intercontinental Hotel, Dallah Al Baraka, Al Khozama Banqueting & Conference Center, Hanad trading and the Ministry of Health).
- Performed client research and identifed opportunities for account growth, account penetration, and market expansion.
- Completed and submitted monthly and quarterly reports to support executive decision-making.
Memac Ogilvy
Business Director
10.2002 - 10.2010
Job overview
- Directed financial management initiatives to maximize profitability, overseeing budgets, forecasts, and reporting for accurate fiscal oversight.
- Streamlined project management processes to ensure timely completion of deliverables within established budget constraints while maintaining high-quality results.
- Negotiated favorable contracts with vendors and suppliers, securing cost-effective arrangements without compromising quality or service levels.
- Overlooked different client team industries, including Telecom, FMCG, Automotive, and Banking like STC, Almarai, Rajhi Bank, American Express, Bupa, Volvo, Seat, Skoda, Motorola, and Dar Al Arkan.
Education
Rome Business School
Master of Arts from Sports & Lifestyle Management
10.2024 - 09.2025
University Overview
Columbia Business School
Strategic Digital Marketing from Target Engagement, Social Media|Planning|Analytics
University Overview
American University of BeirutBeirut
Bachelor of Arts from Business Administration & Entrepreneurship
04.2001 - 01.2002
University Overview
Skills
Leadership
Certification
Product Design & Development, 2016
Timeline
Rome Business School
Master of Arts from Sports & Lifestyle Management
10.2024 - 09.2025
Deputy Managing Director
Ability Comms
03.2024 - Current
Managing Director
PHI Group
02.2017 - 02.2024
Product Integration & Innovation Director
Rotana Media Group
11.2016 - 10.2017
Product Design & Development, 2016
04-2016
Marketing Director, MENA
Aljaser Group (Creative Closets & Closet World)
11.2015 - 10.2016
Strategic Marketing Consultant
Freelance
04.2015 - 10.2015
Innovation & Leadership
02-2015
Group Communication Director
Leo Burnett
11.2013 - 03.2015
Business Development Director
SAK Media Group
11.2010 - 10.2013
CRM Certified
09-2009
Negotiation Skills
12-2006
Leadership & Team Building
12-2006
Creative Obsession
05-2006
Strategic Thinking
05-2004
Business Director
Memac Ogilvy
10.2002 - 10.2010
American University of Beirut
Bachelor of Arts from Business Administration & Entrepreneurship
04.2001 - 01.2002
Columbia Business School
Strategic Digital Marketing from Target Engagement, Social Media|Planning|Analytics
01.2016
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