Rinu Abdul Rehiman

Performance-driven multinational background professional with over 20 years of rich & extensive experience in Strategic Sales, Business Development & Management, Channel & Distribution Management, B2B & B2C Network Management, Marketing and People Management. Business Development Specialist with excellence in gathering and understanding requirements of customers & other stakeholders (at strategic and tactical levels), followed by translation into functional specifications as well as provisioning of suitable solutions. Growth Catalyst with impressive success in contributing to the success of company progression and amplifying business margin through short-term & long-term sales planning. Strong business acumen with proficiency in collaborating with key decision-makers/ leaders across target organizations and penetrating new markets for revenue expansion & business growth. Rich exposure in monitoring sales & distribution network in a multinational working ambience which covered sales planning, adherence to sales policies and management of distribution channels as per the requirement. Keen interest in analyzing consumer insights, ascertaining target audience and best way to reach them in the most cost effective & flexible manner with different set of communications and an effective media mix. People Leader, who has successfully led and motivated team's in cross-cultural environment towards growth and success in the organization; created a clear & compelling view of future through coaching and execution (Believes in Small action makes big difference ) A strategist & negotiator with recognized proficiency in spearheading business to accomplish corporate plans and goals successfully.

• Orchestrated a remarkable turnaround in branch performance consistency, reversing a decade-long trend of failure by embracing a new challenge., 01/2020 - 12/2022
• Successfully executed the Pre-sale RTM project for GT high-value stores, navigating through contemporary business challenges to sustain consistent business growth., 10/2022 - 03/2023
• Engineered a significant reversal in branch year-to-date performance, shifting from a negative (-16%) to a positive (14%) trajectory., 01/2020 - 12/2021
• Elevated Unilever retail sales KPI, enhancing the Field Capability score from 30% to 60% and achieving an impressive increase in OSA MT KPI from 60% to 90%., 01/2020 - 12/2022
• Successfully implemented the Route to Market project, recognizing its pivotal role as the fundamental platform for retail business operations.
• Spearheaded a notable improvement in overall category growth by 10%, with standout achievements including a 22% growth in Skincare and a remarkable 30% growth in oral care., 01/2020 - 12/2022

• Date of birth: 10/11/87
• Nationality: Sri Lankan
• Marital status: Married