Rola Youssif Abuhamda
An Nahda district,Saudi Arabia
Summary
Dynamic Product Development Manager with over 14 years of experience in the beauty and cosmetics industry, driving innovation and brand strategy. Expertise encompasses market research, content creation, and project management, ensuring the delivery of compelling solutions that resonate with target audiences. Proven leadership skills facilitate effective collaboration across teams, enhancing adaptability to meet evolving market demands. Committed to maintaining high-quality standards and a customer-centric approach.
Overview
13
13
years of professional experience
1
1
year of post-secondary education
Work history
Acting EMEA Brand Manager
Abdulsamad Alqurashi Group
Jeddah, Saudi Arabia
2025.01 - Current
- Brand Strategy: Define and execute brand vision and positioning aligned with business goals.
- Campaigns: Lead marketing initiatives to drive awareness, engagement, and loyalty.
- Market Insights: Analyze trends and consumer data to inform brand and product decisions.
- Product Development: Collaborate on product concepts, design, production and launches to align with brand strategy.
- Pricing & Distribution: Set pricing strategies and manage retail distribution lists.
- Team Collaboration: Coordinate with cross-functional teams for cohesive brand messaging.
- Brand Consistency: Maintain unified brand identity across all channels.
Brand Specialist / Private Label Product Developer
Abdul Samad Al Qurashi / Oud Milano
Jeddah, Saudi Arabia
2022.11 - 2024.12
- Product Development: Partner with suppliers and internal teams to develop private label products aligned with market demand.
- Sourcing & Vendor Management: Source and negotiate with vendors to ensure quality, cost, and timely delivery.
- Branding & Packaging: Collaborate on branding and packaging to match company standards and consumer expectations.
- Market Research: Analyze competitors and market trends to identify growth opportunities.
- Compliance & Quality: Ensure products meet all regulatory and safety standards.
- Inventory & Forecasting: Coordinate with supply chain teams for inventory planning and lifecycle management.
Co- founder & Project Manager
Fabe Middle East
Jeddah, Saudi Arabia
2020.10 - 2022.09
- Establishing Business
- Developing a 5-10 year business plan
- Hiring a capable team
- Outlining company policies
- Developing long-term plans for the business
- Creating a vision and mission for the company
- Arranging finances to start the company and ensuring there is enough to sustain the company for some time
- Carrying out short-term and long-term plans
- Carrying out organizational operations
- Working towards strategic goals
- Outlining company culture and ensuring its implementation
- Acting as the face of the company
Product Developer & Cosmtics Trainer
Consultant
Jeddah, Saudi Arabia
2019.02 - Current
- Handled negotiations with vendors, achieved product quality agreements..
- Enhanced product visibility by conducting comprehensive market research.
- Provided technical support to sales team during presentations and pitches.
- Managed multiple projects simultaneously, ensuring timely completion.
Co-founder
Rola Beauty Training Center
Jeddah Governorate
2017.01 - 2019.02
- Establishing Business
- Developing a 5-10 year business plan
- Hiring a capable team
- Outlining company policies
- Developing long-term plans for the business
- Creating a vision and mission for the company
- Arranging finances to start the company and ensuring there is enough to sustain the company for some time
- Carrying out short-term and long-term plans
- Carrying out organizational operations
- Working towards strategic goals
- Outlining company culture and ensuring its implementation
- Acting as the face of the company
Freelance Makeup Artist and Beauty Trainer
Self Employeed
Jeddah, Saudi Arabia
2012.01 - 2019.02
- INDIVISUALS AND COPORAE SERVICES:
- Individuals training: (Professional & Personal training):
- Personal Makeup Classes
- Bridal Makeup class
- Cinematic Makeup
- SFX makeup
- Corporates training & development plan:
- Product knowledge
- Makeup application 101
- Sales course
- Customer service course
- Corporate Services:
- Products development plan
- Products testing (Reviews and Evaluation)
- Makeup collection creation
Education
Facebook Ads Training - Marketing
Facebook Marketing School
2020.09 - 2020.10
Instagram Digital Marketing - Marketing
Mastery Online Academy
2020.01 - 2020.12
Certificate - Bridal Makeup
Illamasqua makeup school
London 2016.02 - 2016.02
Certificate - Airbrush Makeup
Dinair
2014.01 - 2014.01
Certificate - Makeup
Dress Your Face Private Class
Los Angeles 2013.04 - 2013.04
Diploma - Makeup
Ruby Makeup Academy
Los Angeles 2013.01 - 2013.03
Skills
1 Strategic Thinking
2 Leadership & Team Management
3 Decision-Making4 Communication Skills
5 Problem Solving & Adaptability
Languages
English
Advanced
References
References available upon request.
Timeline
Acting EMEA Brand Manager
Abdulsamad Alqurashi Group
2025.01 - Current
Brand Specialist / Private Label Product Developer
Abdul Samad Al Qurashi / Oud Milano
2022.11 - 2024.12
Co- founder & Project Manager
Fabe Middle East
2020.10 - 2022.09
Facebook Ads Training - Marketing
Facebook Marketing School
2020.09 - 2020.10
Instagram Digital Marketing - Marketing
Mastery Online Academy
2020.01 - 2020.12
Product Developer & Cosmtics Trainer
Consultant
2019.02 - Current
Co-founder
Rola Beauty Training Center
2017.01 - 2019.02
Certificate - Bridal Makeup
Illamasqua makeup school
2016.02 - 2016.02
Certificate - Airbrush Makeup
Dinair
2014.01 - 2014.01
Certificate - Makeup
Dress Your Face Private Class
2013.04 - 2013.04
Diploma - Makeup
Ruby Makeup Academy
2013.01 - 2013.03
Freelance Makeup Artist and Beauty Trainer
Self Employeed
2012.01 - 2019.02