ROUBA M. JAMAL

• Contributed to the landscape master plan of a 3 km of Wadi Qanat, one of Madinah’s largest natural valleys, as part of a high-impact public development initiative.
• Planned and optimized pedestrian and vehicular circulation routes, ensuring accessibility, safety, and flow across multi-use zones.
• Strategically positioned over 150+ native trees and green infrastructure elements to enhance thermal comfort and reinforce spatial identity.
• Designed a passive surface water management system to mitigate flooding risk and support long-term ecological resilience.
• Coordinated with 5+ design disciplines, contractors, and municipal stakeholders to ensure seamless communication and adherence to design intent.
• Prepared over 20 technical reports and presentations for both internal coordination and client approvals, improving decision-making efficiency by 30%.
• Supported project timeline tracking and issue resolution, minimizing construction delays through close collaboration with engineers and site supervisors.
• Led the integration of sustainable and context-sensitive strategies, resulting in a 25% increase in green space coverage and enhanced microclimate control.

• Reviewed and activated 40+ strategic and operational KPIs related to urban planning, landscape implementation, and municipal design performance.
• Measured and monitored 20+ KPIs tracking the effectiveness of architectural project delivery, public space utilization, and infrastructure upgrades.
• Tracked progress of 30+ urban development initiatives, including old neighborhood redevelopment, sustainable landscape strategies, and spatial mobility plans.
• Generated data-driven insights that influenced decision-making in architectural projects and improved alignment with municipal goals and Vision 2030.
• Collaborated with urban planners, architects, and policy teams to integrate performance metrics into design evaluations and project prioritization.
• Contributed to improving the efficiency and impact of design-related municipal services through evidence-based recommendations.

Company Overview: Old neighborhood development room - Executive Office

• Increased property values by 20% through strategic redevelopment of 16 old neighborhoods in Al-Madinah.
• Increased department efficiency by15% by collecting and analyzing performance data and operational KPIs.
• Integrated technical elements into cohesive architectural plans.

• Designed 20+ residential and commercial buildings.
• Prepared layouts, discussed specifications, and oversaw client approvals.
• Plans and programs layout of project(s); coordinates and integrates engineering elements into unified design for client review and approval.

• Designed 10+ commercial projects from concept through to technical detailing.
• Applied knowledge of zoning, codes, and construction methods.
• Managed programmatic, spatial, and technical elements for client projects.