Rowaida Raffa

• Drove alignment of business scorecards and cross-functional goal setting with the leadership team to ensure strategic clarity across all departments.
• Directed goal and KPI management across all functions to reinforce accountability and performance standards.
• Led the redesign of HR policies and procedures in compliance with Saudi labor law and industry benchmarks.
• Led talent management, including succession planning, leadership development, and identifying high-potential employees,
• Designed and implemented the iLead program and 360-feedback process to strengthen leadership readiness.
• Led the performance management cycle by automating processes, driving calibration sessions, and standardizing evaluation practices
• Managed training programs, covering technical, soft-skills, and leadership capability.
• Utilized the performance management system to generate training needs analysis (TNA) aligned with development programs to improve individual performances.
• Led the Best Place to Work survey for Saudi Arabia, using detailed analysis and insights across the company and per function and recommend an action plans to maintain the company’s top-10 national ranking.
• Developed a performance-based reward and recognition system to enhance engagement, retention, and culture of excellence.
• Conducted compensation benchmarking with Korn Ferry to build competitive, equitable salary structures aligned with market.
• Spearheaded year-round engagement initiatives to strengthen employee connection and organizational culture.
• Managed and lead recruitment process for all roles across organization.
• Managed and upgraded the onboarding program for new joiners.
• Managed the organizational structure and job descriptions for all roles using the Korn Ferry methodology.
• Acted as the primary point of contact with the C-level for all OD, performance, training, and HR transformation initiatives.

• Monitored organizational performance to define company strategy and cascade KPIs across all business units.
• Led the design and implementation of performance management policies and procedures across the company.
• Managed monetary and non-monetary reward programs for all employees across airport locations.
• Drove a high-performance culture by aligning performance goals with business strategy and operational outcomes.
• Managed post-engagement survey action plans in collaboration with key stakeholders to strengthen organizational culture.
• Ensured seamless integration of salaries, benefits, and incentives as part of the company’s total rewards offering.
• Conducted market benchmarking studies in partnership with Willis Towers Watson to inform compensation strategy.
• Served as the subject matter expert on Performance & Rewards, shaping policies that support organizational effectiveness and talent retention.
• Acted as a strategic advisor to HR and business leaders on a wide range of performance, recognition, and reward-related initiatives.

• Heading the Talent Acquisition team and hiring of SGS, with 10,000+ company size.
• Work directly with key stakeholders to study and finalize manpower plans.
• Manage seasonal and mass recruitment hiring and processes.
• Manage executive and other level of hiring across the organization.
• Manage the onboarding process of new joiners to ensure a powerful impression and strong branding of the organization.
• Manage career fairs recruitment plans.
• Manage other related HR activities
• Managed team of 6 employees, overseeing the hiring, onboarding and professional growth of employees.
• Monitored multiple databases to keep track of company Saudiazation

• Developed and implemented recruitment policies, procedures, and sustainable talent acquisition strategies.
• Led end-to-end recruitment for top management and senior roles, including package negotiation in coordination with C&B.
• Managed the recruitment team to ensure high-quality, efficient hiring processes aligned with the annual workforce plan.
• Conducted hiring forecasts with department heads and designed structured interview and selection processes.
• Oversaw recruitment campaigns, employer branding initiatives, and job advertising across digital and social media channels.
• Reduced dependency on external agencies by building internal sourcing capabilities and managing selected vendors.
• Maintained a recruitment tracking system and CV database to support reporting, analysis, and compliance.
• Represented the organization at career fairs to expand the talent pipeline and promote employer brand.
• Supported mass recruitment campaigns and organization-wide hiring initiatives.

• Leading and managing HR activities in one of the biggest HVAC services company in the middle east, fully responsible for 1,200+ employees Kingdom wide (Khobar - Riyadh - Madinah - Makkah - Jeddah) - Manage meetings with key client to manage business strategies and business short-term and long-term planning.
• Lead problem resolution complains in all regions for aftermarket for +12,000 employees.
• Responsible for internal interviews and promotions processes.
• Lead sensitive confidential investigations and employee grievances related to Saudi Labor Law.
• Handle internal interviews and promotions of junior, professional, seniors, and management level.
• Create new policies in cooperation with top management.
• Atomize critical processes for improved information access.
• Study manpower planning with internal clients - Identify vacancies in accordance with business manager for future projects.
• Conducting interviews for all levels.
• Assign visas for overseas hiring as per the Saudi Law.
• Promote the usage of Taleo Hiring System for future job posting.
• Ownership of LMS “Learning Management System” and support employees' learnings experiences.
• Ownership of the Global Employee Survey for Aftermarket in all regions.
• Create Training needs analysis in cooperation with managers.
• Support managers in the required trainings for their staff.
• Ownership of employees' yearly goals in cooperation with management.
• Provide training sessions on interviewing skills.
• Overviewing of employees' yearly evaluations - Created and launched a leaflet to guide employees through training system.
• Promoted a guidance for performance tracking on LMS system.
• Launched a campaign to increase employees' awareness of the benefits of the e-learning “Online Trainings”.
• Managed iScala and Peoplesoft systems to extract employees' data.

YLP program Graduate - worked with various HR functions including Talent Acquisition, Training and Development, Compensation and Benefits and Business Partner.

• Study manpower planning with internal clients.
• Assign visas for overseas hiring as per the Saudi Law.
• Promote the usage of Taleo Hiring System for future job posting.
• Ownership of LMS “Learning Management System” and support employees’ learnings experiences.
• Ownership of the Global Employee Survey for Aftermarket in all regions.
• Create Training needs analysis in cooperation with managers.
• Support managers in the required trainings for their staff.
• Ownership of employees’ yearly goals in cooperation with management.
• Provide training sessions on interviewing skills.
• Overviewing of employees’ yearly evaluations
• Launched a campaign to increase employees’ awareness of the benefits of the e-learning “Online Trainings”.
• Managed iScala and Peoplesoft systems to extract employees’ data.