ROYIA Alhazmi senior therapy area specialist
Riyadh
Summary
Result oriented pharmacist with a strong track record of achievements in both commercial and non-commercial pharmaceutical fields. Possess excellent communication skills, and a high level of competence, with a driven, winning mindset.
Overview
4
4
years of professional experience
Work History
Senior Therapy Area Specialist
Eli Lilly and company
2025.02 - Current
- Led the successful launch and positioning of key metabolic product (Mounjaro), ensuring strong market entry and brand uptake across target accounts.
- Conducted in-depth market analysis to identify growth opportunities, refine segmentation, and optimize local product strategies.
- Supported the development and execution of category strategies by assessing clinical and pharmaceutical needs, aligning cross-functional efforts, and driving implementation excellence.
META, Marketing Capabilities Associate STA
Eli Lilly and company
2022.12 - Current
- Building the main brand strategy for the Saudi and UAE affiliates, ensuring alignment with digital and non-digital marketing goals and business priorities.
- Optimizing marketing strategies through omni-channel engagement initiatives.
- Collaborating with cross-functional teams to enhance engagement effectiveness and identify growth opportunities.
- Analyzing campaign performance KPIs to inform data-driven decisions and support business expansion.
Therapy Area Specialist
Eli Lilly and Company
2022.12 - 2025.01
- Managing key Metabolic product launches (Lyumjev, Mounjaro), ensuring successful market entry and positioning.
- Conducting detailed market analysis to identify opportunities and optimize product strategies.
- Supported lifecycle planning and tactical rollouts by aligning execution with strategic imperatives.
Pricing, Reimbursement Associate STA
Eli Lilly and company
2024.04 - 2024.12
- Executing pricing and access strategies for metabolic products, ensuring regulatory compliance.
- Working with sales and medical teams to improve patient access across public and retail markets.
- Conducting market research to drive strategic decisions and monitoring KPIs to evaluate access performance.
Project Management Intern
Brainnest
2022.03 - 2022.09
- Assisting in planning and executing cross-departmental initiatives, ensuring alignment with business goals.
- Monitoring project progress, coordinating reporting, and streamlining stakeholder communication.
Education
Bachelor of Pharmaceutical Science -
Taibah University
01.2022
Skills
- Brand Strategy
- Market Analysis
- Microsoft Office
- Communication
- Market Research
- Stakeholder Engagement
- Strategic Planning
- Presentation Skills
- Critical Thinking
- Product launch
- Territory management
Awards
Best Performance Award, Eli Lilly 2024, Rookie of the Year, Eli Lilly | 2023, Gold & Bronze Medals in Scientific Research, Mawhibah | 2015
Certifications
- CAPM | certified associate in project management
- Virtual Work Experience, BCG (Junior consultant)
- McKinsey Forward Program
- Finance for non-finance professionals
Timeline
Senior Therapy Area Specialist
Eli Lilly and company
2025.02 - Current
Pricing, Reimbursement Associate STA
Eli Lilly and company
2024.04 - 2024.12
META, Marketing Capabilities Associate STA
Eli Lilly and company
2022.12 - Current
Therapy Area Specialist
Eli Lilly and Company
2022.12 - 2025.01
Project Management Intern
Brainnest
2022.03 - 2022.09
Bachelor of Pharmaceutical Science -
Taibah University