Russel Bacha

Information Technology Division

Strategic and operational Leadership of VMS – KSA territory

Heading Department Budgeting, Negotiations, and system Compliance.

Leading Digital transformation, projects and roadmap

Key Achievements:

SAP ERP Implementation

Project ownership and management to replace legacy system by SAP ERP as part of the company digital transformation strategy and roadmap, ensuring business readiness, including resourcing, planning, scoping, and communication – System and technical readiness, and change management / coaching across the company stakeholders.

ERP modules implemented:

FI – Finance

CO - Control

MM – Material Management

SD – Sales and Distribution

HCM – Human Capital Management

SAP Business intelligence (BOBJ)

BW – Business Warehouse

SAP CAR – Customer Activity Repository

SAP HANA DB

SAP Hybris – Ecommerce

E-Commerce SAP Hybris – ERP Integration

Implementation Planning and execution, defining process Cycles, Order Management System, and customer UI/UX experience and ERP integration

Microsoft Office 365 Migration, Teams, SharePoint, etc.

Cloud infrastructure migration to IBM cloud

Loyalty program implementation

Infrastructure Virtualization using VMware vSphere and Microsoft Hyper-V

Network Infrastructure upgrade (WAN – LAN)

POS system and inventory management

Warehouse Management System

Automatic stock replenishment system

Remote desktop, and application virtualization

Stores openings

Leading CRM and Customer Loyalty Program

Leading the CRM and Introducing a profitable data driven Customer Loyalty Program backed by a customer data platform, creating its P&L and ROI forecasts, designing customer journey, experience, engagement and communication strategy with a rigid marketing plans and campaigns to increase profitability and defined KPIs and Matrix

Establishing strategic partnerships with major market players to enrich the program, customer experience and benefits (STC, Mobily, Saudia Airlines, NAS Airlines, NCB, Samba, etc)

Leading Automation and IOT Division

Lead building and managing the Automation (IOT) division launch:

Division Structure, job descriptions, employment

Managing the division P&L, revenues, planning and forecasting

Technical and sales training for the technicians and promoters

Design of the retail shops Home Automation area (customer demo area)

§ Vendors negotiations and deals

§ B2B project acquisitions

Managing and administration of the Company IT department in the western region

Management & Administration of the IT Department in the KSA territory