Saad Alshubaily
Riyadh,Saudi Arabia
Summary
Strategic and results-driven marketing specialist with a strong track record of leading integrated campaigns, launching products, and driving brand growth across digital and offline channels. Skilled in 360° campaign planning, performance marketing, influencer strategy, and audience targeting. Known for aligning creative ideas with business goals through data-driven insights, competitor research, and market analysis.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
SENIOR MARKETING SPECIALIST
FOODICS
Riyadh, Saudi Arabia
12.2022 - Current
- Led full 360° marketing campaigns, including the 10th Year Anniversary Campaign, covering strategy, paid media, social media, influencers, content, and internal communications.
- Played a key role in product marketing launches, including “Pay at Table,” aligning campaign messaging with product teams, legal, and design.
- Managed cross-functional collaboration with performance, creative, legal, and sales teams to ensure seamless campaign execution.
- Coordinated with influencer agencies, building creative briefs and selecting talents that aligned with campaign goals and brand tone.
- Built competitor analysis and customer insight frameworks to guide content strategy, audience targeting, and experimentation.
- Developed performance dashboards and timelines to track campaign launches, pause dates, and performance KPIs across channels.
- Enhanced brand presence across platforms including Snapchat, TikTok, Instagram, and Meta, by creating and optimizing paid and organic content.
- Conducted A/B testing, campaign reporting, and lead generation optimization, resulting in increased conversion rates and qualified leads.
- Initiated new channel exploration such as WhatsApp marketing and helped align usage across lifecycle and growth teams.
- Supported internal branding and charity campaigns, integrating them into broader seasonal and community engagement initiatives.
DIGITAL MARKETING SPECIALIST
IDEATIVE Digital Marketing Agency
Riyadh, Saudi Arabia
08.2021 - 08.2022
- Executed paid media campaigns across platforms including Facebook, Instagram, Google, Snapchat, and Twitter, focusing on performance optimization and ROI.
- Conducted A/B testing on creatives, captions, and ad formats to improve click-through and conversion rates.
- Built detailed reports on campaign performance and presented key insights to internal teams and clients.
- Supported senior strategists with market research, competitor benchmarking, and audience profiling to inform campaign decisions.
Education
Bachelor of Business Administration - Marketing
King Saud University
Riyadh, Saudi Arabia 01.2017 - 08.2021
Skills
- 360° Campaign Planning & Execution
- Product Marketing (Go-to-Market, Launch Strategy)
- Performance Marketing (Snapchat, TikTok, Meta, Google)
- Influencer Marketing & Creative Brief Development
- Market & Competitor Analysis
- Lead Generation & Campaign Optimization
- Cross-Functional Collaboration (Performance, Legal, Design)
- Strategic Thinking & Communication
- Campaign Reporting & KPI Tracking
Certification
- Coursera, Introduction to Cloud Computing sponsored by Misk Academy (2020).
- Udacity, Digital Marketing Nanodegree sponsored by Misk Academy (2019).
- Coursera, Meta Social Media Marketing Professional Certificate (2022).
- Google, The Fundamentals of Digital Marketing (2022).
Timeline
SENIOR MARKETING SPECIALIST
FOODICS
12.2022 - Current
DIGITAL MARKETING SPECIALIST
IDEATIVE Digital Marketing Agency
08.2021 - 08.2022
Bachelor of Business Administration - Marketing
King Saud University
01.2017 - 08.2021
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