Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

Saad Alshubaily

Riyadh

Summary

Strategic and results-driven marketing specialist with a strong track record of leading integrated campaigns, launching products, and driving brand growth across digital and offline channels. Skilled in 360° campaign planning, performance marketing, influencer strategy, and audience targeting. Known for aligning creative ideas with business goals through data-driven insights, competitor research, and market analysis. Collaborates effectively with cross-functional teams including product, legal, design, and performance to deliver high-impact results. Seeking to bring this expertise to a forward-thinking organization in banking, government, or enterprise sectors.

Overview

4
4
years of professional experience
1
1
Certification

Work History

SENIOR MARKETING SPECIALIST

FOODICS
12.2022 - Current
  • Led full 360° marketing campaigns, including the 10th Year Anniversary Campaign, covering strategy, paid media, social media, influencers, content, and internal communications.
  • Played a key role in product marketing launches, aligning campaign messaging with product teams, legal, and design.
  • Managed cross-functional collaboration with performance, creative, legal, and sales teams to ensure seamless campaign execution.
  • Coordinated with influencer agencies, building creative briefs and selecting talents that aligned with campaign goals and brand tone.
  • Worked cross-functionally to bridge campaign strategy with on-ground execution, resolving blockers across departments to drive consistent messaging and high-performing lead funnels.
  • Developed performance dashboards and timelines to track campaign launches, pause dates, and performance KPIs across channels.
  • Enhanced brand presence across platforms including Snapchat, TikTok, Instagram, and Meta, by creating and optimizing paid and organic content.
  • Conducted A/B testing, campaign reporting, and lead generation optimization, resulting in increased conversion rates and qualified leads.
  • Collaborated closely with sales teams to understand lead generation goals and developed targeted campaigns, content, and events to support pipeline growth and client retention
  • Coordinated with design, digital, legal, and performance teams to align campaign assets, ensuring timely execution and quality control across all marketing functions.engagement initiatives.

DIGITAL MARKETING SPECIALIST

IDEATIVE Digital Marketing Agency
08.2021 - 08.2022
  • Executed paid media campaigns across platforms including Facebook, Instagram, Google, Snapchat, and Twitter, focusing on performance optimization and ROI.
  • Managed client social media accounts by creating content calendars, developing visuals, and writing engaging copy tailored to different audience segments.
  • Conducted A/B testing on creatives, captions, and ad formats to improve click-through and conversion rates.
  • Built detailed reports on campaign performance and presented key insights to internal teams and clients.
  • Supported senior strategists with market research, competitor benchmarking, and audience profiling to inform campaign decisions.
  • Collaborated with design and content teams to create promotional materials such as banners, infographics, and landing page content.
  • Gained strong foundational experience in digital execution, campaign management, and reporting, which paved the way for my transition into strategic and cross-functional leadership at Foodics.

Education

Bachelor of Business Administration - Marketing

King Saud University
08.2021

Skills

  • 360° Campaign Planning & Execution
  • Product Marketing (Go-to-Market, Launch Strategy)
  • Performance Marketing (Snapchat, TikTok, Meta, Google)
  • Influencer Marketing & Creative Brief Development
  • Market & Competitor Analysis
  • Lead Generation & Campaign Optimization
  • Cross-Functional Collaboration (Performance, Legal, Design)
  • Strategic Thinking & Communication
  • Campaign Reporting & KPI Tracking

Certification

  • Digital Marketing Nanodegree, Udacity, sponsored by Misk Academy, 2019
  • Meta Social Media Marketing Professional Certificate, Coursera, 2022
  • The Fundamentals of Digital Marketing, Google, 2022
  • Introduction to Social Media Marketing, Coursera, 2025
  • Advertising with Meta, Coursera, 2025
  • Measure and Optimize Social Media Marketing Campaigns, Coursera, 2025
  • Social Media Management, Coursera, 2025
  • Meta Social Media Marketing Capstone, Coursera, 2025
  • Fundamentals of Social Media Advertising, Coursera, 2025

Languages

Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)

Timeline

SENIOR MARKETING SPECIALIST

FOODICS
12.2022 - Current

DIGITAL MARKETING SPECIALIST

IDEATIVE Digital Marketing Agency
08.2021 - 08.2022

Bachelor of Business Administration - Marketing

King Saud University

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Saad Alshubaily