Saber Mohammed

Cerebra is spinoff from parent company Innovative Solutions, Riyadh KSA starting its journey of Saudi based Cybersecurity software vendor in 2020.

Cerebra has been game changer in the market with developing in-house impressive Cybersecurity products in Awareness, Anti-Phishing, Enterprise Messaging, Authentication & Access Management.

Accountable in this company to create and define sales strategy, processes, recruit channel partnership around the region and tactics for three-year growth plans for exponential growth (70% YOY).

Manage Sales of the company’s products and services in Central & Eastern region of KSA.
- Ensure consistent, profitable growth in sales revenues, turnover through planning.
- Deployment and management of sales personal.
- Identifies objectives, strategies and action plans to improve short – and long – term sales and earnings.
- Performs sales activities on major accounts and negotiates sales price.
- Assists sales personal in establishing personal contact and rapport with decision making unit in each account.
- Collaborates with international vendors to develop sales strategies to improve market share in all product lines.
- Educates sales team in the areas of new account sales and growth, sales of emerging products sales, profitability, improved presentation strategies, competitive strategies and business/financial issues on contracts.

I was responsible for managing the entire sales cycle and positioning company as preferred partner with all telco including government entities in communication vertical in KSA. Successfully Exceeded quota for consecutive years mainly with consultative and solution selling approach.

- Closed exceptional projects and frame contracts of for multi year (3 to

5 Year) revenue.

- Represented company as executive face for all customer relation in

terms of partnerships and deliveries.

- Successfully signed strategic partnerships with international vendor

and their white label services in KSA.

Build 5 Years business plan to transform from traditional IT company to focused cybersecurity company in all 4 domains (GRC, Technology Integration, Product Development and Managed Services).

- I was trained and supported on site for 6 month by Mckinsey & Co for

this business transformation

- Understanding the Market & Client needs to align on offered services

- Conceptualize and build new solutions & services for upcoming

cybersecurity challenges

- Enabling and empowering product related training plans for sales &

presales

- Closely worked and supported to achieve company YoY growth of

117% in first year, 71% in second year and 27% in 3rd Year.

Pre & post technical sales of telecom solutions and M2M market in KSA for different verticals.

Pre & post technical sales of Siemens wireless module in developing the new products in different verticals.