Ambitious promoter and skilled people manager with deep understanding of market trends and successful strategies to achieve sales and marketing results. Strengths include leveraging data to optimise approaches and capitalising on new opportunities.
Upon assuming my current role, I was entrusted with managing several high-profile accounts, including PHA, NGHA, KFMC, PSMMC, and Suliman Al Habib Hospital. My core accomplishments include:
• Initially joined as Supervisor of the Reference Lab, where I streamlined the send-out process for samples during the first two months.
• Served as Director of Business Development from August 2021 to December 2023, leading strategic initiatives and driving market growth.
• Successfully secured high-impact sales deals and partnerships with key healthcare providers, including King Faisal Specialist Hospital, King Khaled University Hospital, Alnahdi Care Clinic, Primary Care Clinics, Alharameen Complex, and Kingdom Hospital.
• Played a key role in expanding lab services internationally by establishing connections with leading referral genetic laboratories in Europe, such as Centogene, Medicover (Germany & Cyprus), and Bioscientia. Additionally, managed relationships with U.S.-based genetic labs like Baylor Genetics and Ailife, as referral genetic labs too.
• Promoted to Deputy Chief Executive Officer in December 2023, while continuing to oversee commercial operations.
• In this role, responsibilities included:
o Ensuring operational efficiency through effective workflow and administrative process management.
o Training and mentoring managerial staff to build a strong and aligned leadership team.
o Assessing business risks, client needs, and cost structures to enhance forecasting accuracy.
o Managing staffing requirements and setting strategic priorities across departments.
At this time, I had the chance to work in different
departments such as: Tissue Culture, molecular
genetics (WGS, WES, panels and sanger sequencing).