Saeed Nakad
Khobar
Overview
15
15
years of professional experience
2009
2009
years of post-secondary education
Work history
Consumer Activation Manager
Gulf Taleed Commercial Services Company
, KSA
04.2020 - 01.2025
- Leading a team of nine members in the Consumer Activation department, focusing on the East and Northeast regions
- Execute the company's commercial plans by implementing long-term strategies that ensure the establishment of RRP and the sustainability of PM CC brands
- Monitor the selection, training, coaching, motivation, performance and development of existing & new teams
- Alignment with internal and external stakeholders to ensure availability of RRP products in relevant channels
- Oversee team members' activities and work by providing both formal and informal feedback, ensuring that all tasks within a specific area are completed efficiently and align with set individual targets
- Establish & increase RRP awareness and Conversion through dedicated team of IQOS sales experts & coaches
- Ensure that all activities adhere to the company's SOPs
- Collaborate with all Area team members to facilitate proactive internal communications and effective teamwork and actively participate in the development of all department members
- Report all relevant market information, including competitor intelligence, to improve our understanding and provide insights leading to the development of appropriate strategies
- Empowering the team by delegating tasks to foster ownership and support their growth
- Expand the reach of RRP by exploring both traditional and alternative channels
Digital Engagement Supervisor
Gulf Taleed Commercial Services Company
, KSA
02.2018 - 03.2020
- Leading 4 team members in General Trade and KA outlets in East Region
- Managing a Digital platform for almost 900 POSs
- Measure and monitor performance of the DTE team
- Analyze & report weekly/monthly DTE results by area & territory
- Segment the market based on retailer performance (qualitative/quantitative) for visit free future
- Preparing DTE Weekly/ Bi-weekly/monthly report of outlets' performance and compliance
- Preparing Monthly Stock Reconciliation Report
- Completion of 10% audit of the approved DTE tasks by CAE
Consumer Engagement /Brand Activation Supervisor
Gulf Taleed Commercial Services Company
, KSA
10.2012 - 02.2018
- Evaluating the performance of outlets before and after promoter activation to determine whether we should increase the frequency of promoters or shift to other potential outlets
- Collect potential LAS data from our database to invite them to outings and identify brand ambassadors who can spread positive word of mouth about our brands
- Identify outlets that will support our targeted brands while considering the over-indexation of these outlets and their weight to ensure effective promoter deployment aimed at increasing conversions
- Activating third party agencies, by planning and following up on day-to-day manned activities (promoters – outings – identifying brand ambassadors)
- Validating potential outlets that will be activated in terms of consumer profile, footfall and area profile
Junior Consultant
AW Rostamani Group- Shift Technologies
Dubai
06.2010 - 09.2012
- Data Entry for all client projects at the Head Office
- Helped increase overall customer satisfaction
- Improved client financial systems using IBM Rational Rows System Architect
- Coordinator – Enterprise Architecture Implementation
Education
B.S. - Business Management
Lebanese American University
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Orbit International School
Skills
- Dynamic leader
- Team builder
- Motivational skills
- Task management
- Workload prioritization
- Fast learner
- Motivated
- Flexible
- Versatile
- Diplomatic
- Tactful
- Excellent communication skills
- Interpersonal skills
- Microsoft Office
- Excel
- Power Point
- Ability to learn from experience
- Responsibility for own development
- Team spirit
- Willingness to learn
- Strong presentation skills
- Demonstrating skills
- Confident speaking
- Articulate speaking
- Professional speaking abilities
- Sales Force
Custom
- Gulf Taleed Excellence Award 2013, 2015 & 2023
- Consumer Response 'CoRe' Territory Management Program.
- Effective Writing Skills from Starmanship & Associates.
- Advanced Supervisory Skills from LEORON .
- Coaching for Optimal Performance from Virginia Institute of Finance.
- Transformation Academy by PMI.
- SFP Certified Trainer by PMI.
- Emerging Leader Program 2022.
Personal Information
- Date of birth: 11/25/86
- Gender: Male
- Nationality: Lebanese
- Marital status: Married
- Visa status: Transferable
Timeline
Consumer Activation Manager
Gulf Taleed Commercial Services Company
04.2020 - 01.2025
Digital Engagement Supervisor
Gulf Taleed Commercial Services Company
02.2018 - 03.2020
Consumer Engagement /Brand Activation Supervisor
Gulf Taleed Commercial Services Company
10.2012 - 02.2018
Junior Consultant
AW Rostamani Group- Shift Technologies
06.2010 - 09.2012
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Orbit International School
B.S. - Business Management
Lebanese American University
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