

Results-driven professional with over 25 years of experience in the automotive industry, combining strong expertise in sales leadership, credit risk management, and debt collection operations. Proven track record in driving sales growth, developing market expansion strategies, and managing high-performing sales teams across regional markets.
Extensive experience in credit and collection management, ensuring effective risk control, improving cash flow, and maintaining healthy customer portfolios. Skilled in building strong client relationships, negotiating complex agreements, and aligning sales performance with sound financial management to support sustainable business growth.
• Oversee credit approval processes to ensure compliance with company credit policies and financial regulations.
• Manage collection operations and develop strategies to improve cash flow and reduce overdue receivables.
• Conduct credit risk assessments and financial analysis for new and existing customers.
• Supervise recovery procedures including negotiation, settlement plans, and legal collection actions when required.
• Coordinate with finance and sales departments to maintain a balanced and healthy credit portfolio.
• Improve operational efficiency by optimizing credit control procedures and monitoring collection performance.
• Supervised installment and collection operations to maintain healthy accounts receivable.
• Monitored customer payment schedules and ensured timely collections.
• Implemented collection strategies to reduce overdue accounts and improve recovery rates.
• Supervised branch retail sales operations for individual customers.
• Managed and guided the sales team to achieve branch sales targets.
• Actively worked as a Sales Consultant, handling direct vehicle sales and maintaining personal sales targets.
• Built strong relationships with customers to increase sales and customer satisfaction.
• Contributed to improving branch sales performance through effective sales strategies and customer engagement.
• Led regional sales operations and supervised sales teams to achieve company sales targets.
• Developed and implemented sales strategies that increased market share across the southern region.
• Established strong relationships with key clients, dealers, and business partners.
• Monitored market trends and competitor activities to identify new business opportunities.
• Analyzed sales performance and implemented improvements to increase revenue and customer satisfaction.
Credit Risk Assessment
AR Management
Debt Collection & Recovery
Sales Strategy & Business Development
Team Leadership
Negotiation
Cash Flow Management
Client Relationship Management
Associate Member, SOCPA
Suzuki Bamaroof Co.
• Achieved highest sales performance for the Suzuki XL-7 model in 2008.
• Recognized for outstanding branch sales performance and achievement of sales targets (2007).
• Ranked 2nd among company branches in sales performance – August 2007.
• Commended for excellent branch collection performance in multiple periods (2008 – 2011).
• Completed Supervisory Effectiveness Training Program – Wasl Al-Khaleej Training Center.
Abdullah Hashim Co. (Honda)
• Achieved 150% of monthly sales target – July 2014, receiving a certificate of appreciation.
• Successfully led the clearance of 700 slow-moving Honda Pilot vehicles with a total value of approximately SAR 117 million, representing the largest sales deal in the company’s history at Abdullah Hashim Co.
• Developed and implemented a comprehensive collection strategy, significantly improving recovery performance and achieving record collection results within the company.
• Awarded Honda Certified Sales Consultant – Bronze Level by Tomokazu Suzuki, Senior GM (Honda Africa & Middle East Region).
• Completed 7 specialized training programs on Honda vehicle models and professional customer handling.
• Completed Credit Management & Debt Collection Program (12 training hours) – Eastern Chamber Training Center, accredited by the Technical and Vocational Training Corporation (TVTC).