Ahmed Adel
Riyadh,Saudi Arabia
Summary
Strategic planner and operational leader with strong background improving performance, productivity, efficiency and profitability of departmental and organisational operations. Practiced in providing assorted teams with support and resources to succeed.
Overview
27
27
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Executive manager
Tafani Environmental Services Ltd
Riyadh, KSA
12.2021 - Current
- Monitored operations to assess and highlight results
- Recruited and managed staff with a focus on delivering clear results.
- Established strong rapport with stakeholders to enhance business credibility.
- Generated and achieved regional revenue goals, exceeding targets within company growth strategies. "110% sales achieved from targeted sales in 2023".
- Set strategic plans to govern the functioning of plant operations.
- Established budgets based on historical, current, and forecasted business data.
- Developed plans and strategies to promote continuous improvement.
Business Development Manager
Almajdouie Metal Industries
Dammam, KSA
06.2019 - 11.2021
- Coordinates executives and managers to develop long-range, strategic goals to produce business and product plans that are profitable; evaluate these plans periodically.
- Managed 3 Area Sales teams, 1 Marketing team, total of 17 staff, driving performance with motivational strategies to exceed sales targets.
- Negotiated and approved lucrative prices and contracts, boosting growth, (84% sales growth achieved in 2020)
- Monitors business climate, trends in technology development, and government activity in areas of the company's current and anticipated product lines.
- Identifies and reviews pricing and market trends; analyzes and applies this information in the development of strategies for individual market
- Building operation strategies and tactics to secure a flawless operation stream includes policies, procedures, and operation flaw charts.
- Leads trials concerning new business initiatives, pilot programs, and regional rollouts; based on results, makes, recommends, and implements adjustments and modifications
- Serves as a negotiator with third parties for potential mergers or product acquisitions
- Designed strategy to win new business and maximize selling opportunities among existing clients, achieving lucrative results.
- Developed pricing structures based on historical and current trends, competitor activities
Operations manager
ORA International Lease Company/ BNRCo. Recycling
Riyadh, Saudi Arabia
01.2013 - 05.2019
- Manage day-to-day operations of the facility including revenue and budget management, customer service, and staff management.
- In 2019: "ORA Total Fleet: 780 vehicles" "BNRCo. annual sales: SAR 23.8 M"
- Set goals for revenue generation, profitability and budget standards, employee retention, and customer satisfaction
- Ensure the creation and implementation of a strategy-designed business unit gross, and communicate those strategies & results to unit's employees.
- Engage in key or targeted customer activities
- Oversee key hiring and talent development programs
- Evaluate and decide upon key investments in equipment, infrastructure, and talent
- Handle escalated issues as needed.
- Maintained smooth-running business operations by delegating priorities to staff abilities.
- Analyzed financial data to track and achieve budget targets.
- Aided senior leadership by recommending corrective actions and improvements to company operations.
- Handled negotiations with outside vendors and service agencies to meet group needs.
- Led overall direction, coordination, and evaluation of departments functions.
Marketing manager
Abrasive Technology Industries
Dammam, Saudi Arabia
05.2008 - 12.2012
- Set company marketing strategies, policies & actions to meet total sales planned with consistently high client satisfaction scores.
- 2012: total sales SAR 32.6 M. Export to 6 International markets
- Developed key messaging, branding, and positioning statements.
- Planned research activities to develop new processes, products and applications. Launched new products and expanded into new markets with exceptional project planning.
- Maintaining company product mix flexible to market needs & changes.
- Directing all communication channels & materials.
- Developing and implementing ambitious sales plans with high consideration of product mix.
- Monitoring market statistics, status, needs & changes to Identify new customer segments and target audiences to expand reach.
- Identify and study local & international opportunities.
- Oversaw development and execution of multi-channel marketing campaigns to drive growth.
- Replenished stock and processed deliveries to maximize product availability.
- Established budgets for program activities and controlled expenditures to meet targets.
- Optimized sales methods to best engage, acquire and retain customers.
Marketing & Export Manager
International Group for Modern Coatings, MIDO
Alexandria, Egypt
09.2002 - 05.2008
- Design, implement & facilitate effective local & international marketing strategies. Led to an annual increase of 15% for international sales.
- 2008: Local sales EGP 240 M, Intl. sales USD 6.8 M,
- Developing marketing and export teams (15 personnel) to implement strategy & deliver on objectives.
- Developed key messaging, branding, and positioning statements.
- Carrying out effective research & intelligence into competitor products & other trends.
- Manage daily activities with PR, press, and marketing communications agencies.
- Develop partnerships & relationships with third parties to meet strategic objectives.
- Identifying key marketing opportunities.
- Making sure that campaigns run to deadline and on budget
- Online campaigns, website, and use of digital/social media
- Budget setting and control, including measurement and return on investment.
- Reporting board of directors on the effectiveness of strategies/ campaigns.
- Setting scope, implementation, management & review of marketing campaigns.
Assistant commercial manager
Archirodon Construction
Cairo, Egypt
09.1998 - 08.2002
- Procurement & logistics (foreign purchases): request quotations from all registered suppliers according to the demand bulletins. "1000+ registered Supplier"
- Prepare comparative statements for the received quotations.
- Make the purchase decision –in coordination with the Commercial Manager.
- Release the purchase order for the selected supplier(s).
- Trace the order through correspondence with the supplier(s).
- Collect, check & direct invoice receipts generated from cashier-purchasing dept. payroll, stores, and all transactions with other sites and H.O.
- Handling Depreciation & maintenance of fixed assets, Amortization for prepaid expenses & Costing statement of the workshop - foreign purchases.
- Preparing statements of suppliers.
- Posting stores transactions after reconciliation (acct. – stores).
- Pass all entries for works executed – certified and Accruals.
- Keep records of insurances, L/C’s, L/G’s and follow up on the validity, expiry dates, and premium/commission charges.
- Preparing monthly financial reports to be submitted to site management & H.O
Merchandiser
Li & Fung group
Cairo, Egypt
09.1997 - 08.1998
- Initializing, handling & follow up orders for readymade garment
- Initializing the order through Sourcing for newcomers, analyzing their needs & give them the optimum solution that can satisfy their needs in a profitable manner to the company
- Costing & pricing
- Accommodating the order(s) in the suitable factory
- Manage the order through several stages: production, packing, delivery & shipping)
Education
International MBA - International Marketing
Geneva Business School
Riyadh03.2017
Bachelor of Business Administration - Business Administration
Alexandria university
Alexandria 09.1993 - 05.1997
Skills
- Operations management
- Business development
- Marketing
- Revenue growth
- Budgeting
- P&L management
- Strategic thinking
- Policy development
- Integrative negotiation
- Industry partnership development
- Problem-solving skills
- Business planning
- Build Cross-functional Teaming
- Product Development
- Communication skills
Certification
- Bachelor of Commerce: Alexandria University 1997
- CIW E-Commerce Designer. Dec’2001
- Mini MBA Program at the Knowledge Academy. 2002.
- IBM IT Professional Training Program MCIT. 2006
- High School Certificate: Victory-College. July 1993
- Workshops training
✓ Closing sales deal
✓ Communication skills
✓ Negotiation skills
✓ Public Relations skills
✓ Personal presentation
✓ Second raw leaders preparation
✓ Project Management Fundamentals
✓ Small Businesses
Languages
Arabic
Native
English
Advanced
C1
Accomplishments
- 2002-2006: Developing Export Dpt. - IGMC, Egypt
- 2004-2008: Rebranding & Repositioning product portfolio "200+ products" - IGMC, Egypt
- 2008-2012: Developing New ATI the 1st plant to produce abrasive products in KSA
- 2013: Set up ORA Rent a car, a newcomer in the KSA market of car rental.
- 2021: Set up Tafani Enviro Services, a pioneer in the Bio fuel industry.
References
References available upon request.
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Quote
Success is often achieved by those who don’t know that failure is inevitable.
Coco Chanel
Timeline
Executive manager
Tafani Environmental Services Ltd
12.2021 - Current
Business Development Manager
Almajdouie Metal Industries
06.2019 - 11.2021
Operations manager
ORA International Lease Company/ BNRCo. Recycling
01.2013 - 05.2019
Marketing manager
Abrasive Technology Industries
05.2008 - 12.2012
Marketing & Export Manager
International Group for Modern Coatings, MIDO
09.2002 - 05.2008
Assistant commercial manager
Archirodon Construction
09.1998 - 08.2002
Merchandiser
Li & Fung group
09.1997 - 08.1998
Bachelor of Business Administration - Business Administration
Alexandria university
09.1993 - 05.1997
International MBA - International Marketing
Geneva Business School
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