SALEH A. AL SUWAILEH
Riyadh
Summary
Business development professional with extensive experience in insurance and motor claims. Proven track record of process improvement and enhancing customer experiences. Skilled in collaborating with cross functional teams to successfully launch new products and implement effective solutions.
Overview
9
9
years of professional experience
Work History
Digital Experience Manager
FAL Brokers
Riyadh
02.2026 - Current
- Aggregation Platform Development: Architected and launched a unified insurance aggregation platform (SITR) enabling seamless comparison and purchase across multiple Lines of Business including Motor, Health, and Life insurance, consolidating fragmented customer journeys into a single digital experience.
- Digital Experience & UX Optimization: Redesigned core web interfaces and customer flows to improve conversion, reduce drop-off rates, and deliver a consistent brand experience across all touchpoints.
- Product Configurator (PC) Implementation: Designed and deployed a dynamic Product Configurator system to manage complex insurance product structures, enabling real-time product customization, pricing rules, and coverage bundling across carriers and LoBs.
- SEO & Organic Growth: Led SEO strategy and technical implementation, optimizing site architecture, content structure, and performance metrics to increase organic visibility and qualified traffic acquisition.
- Gathered business requirements by partnering with stakeholders, insurance partners, and internal teams, translating complex insurance workflows and regulatory needs into actionable digital product specifications.
- Partnered with cross-functional teams to ensure compliance with regulatory requirements and alignment with business objectives.
- Established analytics frameworks and KPI dashboards to monitor platform performance and user behaviour, informing data-driven decisions and enhancing digital ROI.
Asst. Manager - Business Development
Al RaajhiTakaful
Riyadh
07.2023 - 01.2025
- Digital Ecosystem Integration: Led end-to-end integration of advanced digital tools and platforms into legacy core systems, modernizing workflows, eliminating manual bottlenecks, and building scalable infrastructure to support multi-LoB growth.
- Policy Management Transformation: Implemented digital-first policy management platforms that significantly elevated customer self-service convenience while reducing operational costs and manual processing workload across the policy lifecycle.
- Claims Journey Optimization: Redesigned and streamlined digital claims handling workflows, reducing turnaround times, improving transparency, and delivering measurable enhancements to customer satisfaction across the motor insurance journey.
- Product Innovation : Conceptualized and launched CappedKM, a mileage based motor insurance product tailored for low mileage drivers, from business case and underwriting collaboration to digital rollout, ensuring rapid market alignment and regulatory compliance.
- Retention & Loyalty Strategy: Designed and deployed data-driven customer loyalty and engagement programs, increasing policy renewal rates and strengthening long-term client relationships through personalized digital touchpoints.
- Underwriting Collaboration: Partnered closely with underwriting teams to co-develop tailored, digitally deliverable insurance products that balanced customer-centric design with robust risk mitigation and portfolio profitability.
Sr. Specialist - Motor Claims and Operations
Al RajhiTakaful
Riyadh
12.2016 - 07.2023
- Claims Operations Oversight: Managed end-to-end claims validation and quality assurance — ensuring accuracy, regulatory compliance, and timely progression to consistently improve customer satisfaction and reduce dispute rates.
- Coordinated as primary liaison between business operations and IT teams to oversee new project implementations, translating operational requirements into technical deliverables.
- UAT & Quality Assurance: Led comprehensive User Acceptance Testing (UAT) in controlled environments — designing test scenarios, executing rigorous validation protocols, and identifying workflow optimizations to enhance system reliability before production rollout.
- Process Innovation & Continuous Improvement: Proactively identified operational inefficiencies and formulated innovative digital initiatives — presenting data-backed recommendations to leadership that measurably improved project quality, team productivity, and customer outcomes.
Education
Diploma - Business Administration
King Faisal University
Riyadh02-2026
Skills
- HTML
- CSS
- PHP
- Cyber Security
- PMP
- Strategic Planning
- Crisis Management & Leadership
- Insurance Basics
- Fraud Detection
- Anti-Money Laundering [Advanced]
- Executive Leadership
- Leadership & Setting Team and Employee Goals
- IFCE
Languages
Arabic
Proficient
C2
English
Upper Intermediate
B2
Websites, Portfolios and Profiles
https://www.linkedin.com/in/saleh-al-suwaileh-479376197
Timeline
Digital Experience Manager
FAL Brokers
02.2026 - Current
Asst. Manager - Business Development
Al RaajhiTakaful
07.2023 - 01.2025
Sr. Specialist - Motor Claims and Operations
Al RajhiTakaful
12.2016 - 07.2023
Diploma - Business Administration
King Faisal University