Salma Shawky
Riyadh,Saudi Arabia
Summary
Results-driven professional with strong communication and negotiation skills, adept at market analysis and rapid learning. Proven track record in complaint resolution and sales techniques, leading to successful product launches and improved customer retention. Focused on utilizing competitor insights and client assessments to drive business growth and meet strategic goals.
Overview
12
12
years of professional experience
4018
4018
years of post-secondary education
1
1
Certification
Work history
Senior PSR
GLENMARK PHARMACEUTICALS
Riyadh
09.2019 - 09.2025
- Recoginzed as the top sales performer in 2021 for exceeding sales target by 150%.
- Glenmark Star Award 2024,2025 Recognition for exceptional leadershipand teamwork in launching a new product line with 30% Market sahre in first year.
- Achieved Business goals in Inclusion of new Portfolio in Big accounts As Habib, Dallah and Kingdom Hospitals, Besides Many Pcs
- Achieved Business goals in Target and reaching with some products to be Market leader.
- Launching new products to Saudi Market.
- Managed client database efficiently to streamline communication processes.
- Implemented successful strategies for achieving sales targets within assigned territory.
- Maintained up-to-date knowledge of competitor products for strategic planning.
- Ensured compliance with all company policies and regulations during promotional activities.
- Enhanced product knowledge amongst doctors and pharmacists through detailed presentations.
- Organised regular meetings with healthcare professionals for effective product promotion.
- Provided feedback on market trends to the marketing team regularly, improving strategy effectiveness.
- Focused on customer satisfaction during every interaction, building strong business relations.
- Identified opportunities for cross-selling, created additional revenue streams.
- Analysed sales data, optimised performance metrics.
- Strengthened key client relationships by developing tailored account strategies.
- Managed complex sales cycles for maximised business growth.
- Implemented customer retention strategies, fostered strong relationships.
Marketing Specialist
CONVATEC - SALEHIYA
Riyadh
01.2019 - 08.2019
- Worked As a sales and marketing Representative for DueDerm and Aquacel dressings in governmental Hospitals KFMC and KKUH and Security force hospital
PSR
MERCK SHARP AND DHOME (MSD)
Riyadh
01.2014 - 12.2018
- Worked as a Professional Sales Rep. in Primary Care Unit for :
- Women Health Care ( Marvelon, Cerazette, Nuvaring, Implanon )
- Respiratory ( Singulair, Nasonex)
- Achieved target sales, honoured as Best Achiever in 2016 and 2017.
- Maintained high client satisfaction by resolving complaints promptly.
- Ensured safe drug use by delivering accurate prescription information to health professionals.
- Participated in inventory management with pharmacists to avert stock shortages.
- Executed successful product launches through collaboration and event organisation with marketing team.
Education
BACHELOR OF VETERINARY MEDICINE -
Faculty of Veterinary Medicine
DIPLOMA IN MICROBIOLOGY -
Faculty of Veterinary Medicine
Skills
- Communication and negotiation skills
- Rapid learning ability
- Market analysis and competitor awareness
- Complaint resolution strategies
- Sales techniques and product launches
- Customer retention and client assessment
LANGUAGES
Arabic
Native
English
Native
DRIVING LICENSE
- Driving license category
- Private
Certification
• Courses
* Completed the Below Courses 2014-2015
• Customer Centric Interaction Training (CCI)
- Basic Study Design and Terminology
- Protecting Trade Secrets
- Speaking Up- Fostering a collaborative Environment.
- DPOC Global Intake system
- Basic Information Security Awareness.
- Adverse Experience and Product Quality Complaints
- Basic Business Skills Acquisition (BBSA)
Sponsored by the Future Generation Foundation (FGF) & Berlitz Institute
Alexandria, Egypt.
Included:
- Developed Language (Advanced level), and Computer skills (ICDL
Preparation course). - EQP (Employment Qualifier Program).
- Enhanced Presentation.
- Project development skills.
- Communication skills (Dale Carnegie Seminar).
- Business correspondence and report writing.
- Acquired basic business skills including: marketing, sales, finance, accounting, (PMEC seminars).
- Human Resources course . Sponsored by "TAGI TRAINING".
References
References available upon request.
Timeline
Senior PSR
GLENMARK PHARMACEUTICALS
09.2019 - 09.2025
Marketing Specialist
CONVATEC - SALEHIYA
01.2019 - 08.2019
PSR
MERCK SHARP AND DHOME (MSD)
01.2014 - 12.2018
BACHELOR OF VETERINARY MEDICINE -
Faculty of Veterinary Medicine
DIPLOMA IN MICROBIOLOGY -
Faculty of Veterinary Medicine