Salman Alarrak
Riyadh,Saudi Arabia
Summary
Brand and Communications Professional experienced in leading integrated marketing campaigns and brand initiatives across government, sports, entertainment, and real estate sectors. Delivered Cannes Lions and Sports Emmy Award-winning projects through effective collaboration with cross-functional teams and agency partners, driving engagement and brand growth. Focused on innovation and continuous learning, leveraging new technologies to enhance research, creative development, and marketing effectiveness.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work history
Marcom Professional
BigTime Creative Shop
Riyadh
2024.09 - 2026.06
- GENERAL ENTERTAINMENT AUTHORITY / RIYADH SEASON / THE RING / NBA / DAZN / LIV GOLF / SAUDI GOLF / SPORTS FOR ALL / ALJAZIRA BANK / QIDDIYA / PEPSI.
- Managed day-to-day operations for GEA, overseeing creative requests, stakeholder approvals, and client communications to ensure timely delivery across multiple initiatives.
- Directed the end-to-end brand and marketing campaign for Saudi National Day 95, managing identity development, approvals, and execution of one of the Kingdom’s most significant national milestones.
- Led the planning and execution of Riyadh Season 24/25 and 25/26, coordinating cross-functional teams and workstreams to deliver one of the region’s largest entertainment initiatives.
- Coordinated high-profile international boxing campaigns across Saudi Arabia, the UK, and the U.S., including the Fatal Fury Times Square takeover, ensuring alignment and seamless execution among global stakeholders.
- Oversaw the launch of The Ring as key account lead, managing project timelines, campaign rollout, and stakeholder alignment to ensure consistent execution across all touchpoints.
- Directed the rebranding of Riyadh Marathon 2024, managing scope, timelines, and deliverables to align visual identity, messaging, and rollout strategy.
- Orchestrated collaboration across creative, strategy, and production teams to deliver award-winning campaigns recognized at Emmy, Cannes Lions, Clios, Dubai Lynx, and D&AD.
- Managed client relationships with global and regional brands in sports, entertainment, and lifestyle, enhancing account retention and fostering long-term growth.
- Led the branding and naming development for Qiddiya National Tennis Center, driving the project from initial concept through to a full identity system and rollout strategy.
- Independently led the naming and brand strategy for Qiddiya Golf Course, defining positioning, narrative, and overall creative direction aligned with Qiddiya’s vision.
- Led the branding development of Prince Mohammed Bin Salman Stadium (Qiddiya), overseeing identity frameworks, applications, and large-scale rollout considerations.
Account Executive
AFA WHY Marketing agency
Riyadh
2023.10 - 2024.09
- Manage and executed nationwide campaigns for the National Housing Company (NHC), ensuring alignment with brand goals.
- Collaborated with creative teams to develop engaging campaign concepts and visual assets that aligned with brand strategy.
- Managed project timelines and deliverables, achieving timely completion and adherence to quality standards.
- Oversaw operations for National Housing Company (NHC) and ANB, ensuring effective project execution and alignment with organisational objectives.
Account Executive
Bassmat Integrated Agency – CO-OP
Riyadh
2023.08 - 2023.11
- Executed advertising campaigns for diverse clients, resulting in enhanced brand visibility and engagement.
- Collaborated with cross-functional teams to implement integrated marketing strategy, improving alignment across departments.
- Led team in restructuring processes across government entities, streamlining operations and improving service delivery.
Account Executive/ Strategy
FP7 McCann – Intern
Riyadh
2022.06 - 2022.08
- Developed skills in global agency settings, collaborating with cross-cultural teams to align with international standards.
- Acquired knowledge in marketing brief development, campaign structuring, and client presentations, contributing to effective client engagement.
- Prepared detailed reports for client updates and review meetings.
- Conducted regular follow-ups with potential customers, securing new deals.
- Established long-term partnerships by understanding and meeting client needs.
Education
Bachelor's degree - advertising and marketing
Imam Mohammad Ibn Saud Islamic University
Riyadh, Saudi Arabia 2019.01 - 2023.01
Skills
Branding Management
Digital Marketing
Integrated marketing
Campaigns Management
Marketing Communications
Corporate Communications
Brand Strategy
Events Activation
Project Management
Creative briefings
Competitive Analysis
Timeline
Marcom Professional
BigTime Creative Shop
2024.09 - 2026.06
Account Executive
AFA WHY Marketing agency
2023.10 - 2024.09
Account Executive
Bassmat Integrated Agency – CO-OP
2023.08 - 2023.11
Account Executive/ Strategy
FP7 McCann – Intern
2022.06 - 2022.08
Bachelor's degree - advertising and marketing
Imam Mohammad Ibn Saud Islamic University
2019.01 - 2023.01