Advance Knowledge of Microsoft Office
Salman Khan
Country Manager - Toshiba KSA
Jeddah
Summary
Product Planner with 10+ years of experience leading product strategy in roadmap development, market research and data analysis. End-to-end product leader successful bringing products from development to rollout with efficiency and speed.
Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
Country Manager - Toshiba Home Appliances
Midea Consumer Appliances
06.2023 - Current
- Build Product Roadmap based on market requirement
- Manage P&L for each product category to achieve profitable sales
- Develop and execute plans to achieve sales targets
- Preparation of annual, quarterly, and monthly forecasts and analyze growth in business on yearly basis
- Develop and implement sales strategy and identify new business opportunities to deliver company objectives and maximize sales performance in line with set targets
- Develop product management plan to achieve financial and operating targets
- Secured consistent stock supply by providing accurate sales forecasts and managing shipments appropriately
- Mapping Competition / Markets trends / Channels to constantly evolve Product Strategy
- Gather market intelligence about competitors to perform SWOT analysis and increase competitiveness
- Drive entire Product Life cycle management from New Product Development to go to market Strategy
- Demand Planning & Forecasting for SKUs of Products category and determine product pricing by as per market competition
- Led successful launch of new products in KSA, driving revenue growth and brand recognition.
- Collaborate with marketing team to develop and execute marketing campaigns and promotions in support of annual goal
- Managed budgets, financial planning, and forecasting to optimize profitability for KSA operations.
- Implemented Marketing and Sales strategies to elevate brand awareness and increase market share in KSA market.
Product Manager - Home Appliances
Samsung Electronics
11.2021 - 05.2023
- Define and develop differentiated Product strategy and vision that will deliver unique value to consumers
- Responsible for Voice of Customer to influence Product Roadmap with Product Development in Korea
- Ensure product launch timelines are met, after competently assessing market conditions, and competitive activities
- Design GTM plans to ensure availing Samsung competitive edge over other brands
- Build and plan for right and relevant budgets to ensure effective product launch
- Assess performed activities ensuring to capitalize on strong activities, and avoid loss making ones
- Design pricing, promotion, positioning of Mass market products, across channels in collaboration with channel owners, and account managers
- Product line-up study and comparison analysis with competition
- Maintain Key Product Management Tools: Roadmap, Specification, Competitor Feature Comparison analysis, Price Positioning Matrix, Display Guideline
- Set pricing to maintain and meet profitability goals
- Perform development and management of line-up portfolio plan and efficiency improvement efforts and market issue response
- Tactical promotion planning, development and execution to meet sales and profit targets
- Collect market feedback on running and new launched products to ensure on-time reaction
- Set up short term and long-term training schedule
- PSI Management: Analysis of Sell Out, Sell Through data to determine pricing and sales strategies
- Recommend measures to enhance quality of Product display and increase market visibility.
KSA - Business Manager
Midea Group (Fortune Global 500 Company)
11.2019 - 10.2021
- Manage P&L to ensure to achieve profitability
- Ensure continuous market share growth of Midea brand
- Continuously monitor competitor pricing and provide analysis of competitive pricing structures and trends
- Develop and promote brand across KSA
- Develop business plan and sales strategy for market to ensure accomplishment of company sales goals
- Working closely with partners to identify sales opportunities and create demand through lead generation, activities and targeted account selling strategies
- Manage PSI by supporting distributor in sales forecasting to ensure healthy stock level in all categories
- Research and collect information on local market and end user needs in KSA to determine direction of product planning, and study future road map of product
- Work very closely with Midea HQ to provide competitive product range in KSA market
- Develop and implement Marketing Strategy for Product Launches and to promote product at trade partner and retail outlets
- Creating product marketing plan based on market and competitor analysis.
Product Planning Manager
Al-Hassan Ghazi Ibrahim Shaker Company
05.2016 - 10.2019
- Define Mar com plan & Annual Marketing budget and make sure deliverables (POS, Catalogs, promotions etc.) are available to successfully introduce & promote products and compete with market trends
- Conceptualize, create and execute ATL & BTL campaign to build brand equity by effectively using the A&P Budget
- Implementation of trade marketing events including roadshows, dealer launch, training's and product launch
- Manage Marketing department P&L Budget working closely with Finance
- Support product road development by understanding market dynamics and customer preference
- Set up road-map for introduction of new products and phasing out of existing product in way to have optimal product portfolio in market (ensuring low cost of stock)
- Forecasting products based on sell out to ensure having 3 months safety stock for fast moving items
- Responsible for competitive bench-marking, product selection, pricing strategy and support campaigns to improve in store visibility
- Support sales team in delivering strategic account plan & pricing and monitor channel sales plan/performance to work on account base growth
- Providing sales forecast for product based on season and grant customers special discounts
- Track stock of retailer in order to support them to clear stock on slow moving items
- Meet with key clients assisting sales team to negotiate and close deals
- Creating stronger brand statement
- Plan build and maintain relation with key accounts, wholesaler, retailer and distributor to stay connected to development in market
Senior Marketing Supervisor
Al-Hassan Ghazi Ibrahim Shaker
04.2015 - 04.2016
- Analyzing sales during the year and forecasting for the next year by preparing an order plan and executing order on timely basis on optimum stock
- Measuring the market performance in terms of sales to consumers, with essential facts on how the products are performing compared with the competitors, and on trends and changes in market conditions and sales results
- Develop and implement marketing plans and projects for new and existing products, To develop, drive and support all ATL and BTL campaigns both independent & with key operators in the region
- Communicating with all Branches to prepare the Budget for upcoming year by analyzing the sales of previous year
- Working closely with team to publish all contents on Social Media networks with effective Marketing tools.
Marketing Coordinator
Al-Hassan Ghazi Ibrahim Shaker Company
03.2014 - 03.2015
- Preparing monthly, daily, quarterly, and yearly sales reports
- Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases
- Making database for brands competitors and their product prices and updating them on regular basis
- Coordinate in the item creation for products targeted especially to the modern channels
- Coordinate with Sales team to distribute the marketing materials such as POP materials, Catalogues, posters, flyers, rollups etc
- Prepare the requirements for the marketing conventions such as display products, specification sheets, podium, stands etc.
Marketing Assistant
The Bridge Design
10.2009 - 12.2012
- Assisting the marketing manager and supporting the marketing team with marketing activities
- Providing support for marketing events and exhibitions as required
- Managing events, booking venues and ordering marketing materials
- Updating and maintaining the marketing department's documentation and databases
- Worked with sales team to maintain and update price
- Preparing and dispatching product promotion to end user using email databases.
Education
BBA - Bachelor of Science in Business & Administration
New York Institute of Technology
Bahrain 10.2009 - 05.2012
Skills
Product Strategy P&L Management Brand Management Product Marketing Sales Management Budget Management Sales Target Management Distributor & Channel Management Demand Planning Market Analysis Go - to - Market Strategy Customer Relationship Management
Certification
Coursera logo Digital Marketing Channels: The Landscape
Software
SAP CRM
SAP GUI
Languages
English
Proficient
C2
Arabic
Intermediate
B1
Hindi (native)
Proficient
C2
Timeline
Country Manager - Toshiba Home Appliances
Midea Consumer Appliances
06.2023 - Current
Product Manager - Home Appliances
Samsung Electronics
11.2021 - 05.2023
KSA - Business Manager
Midea Group (Fortune Global 500 Company)
11.2019 - 10.2021
Product Planning Manager
Al-Hassan Ghazi Ibrahim Shaker Company
05.2016 - 10.2019
Senior Marketing Supervisor
Al-Hassan Ghazi Ibrahim Shaker
04.2015 - 04.2016
Marketing Coordinator
Al-Hassan Ghazi Ibrahim Shaker Company
03.2014 - 03.2015
Marketing Assistant
The Bridge Design
10.2009 - 12.2012
BBA - Bachelor of Science in Business & Administration
New York Institute of Technology
10.2009 - 05.2012
Coursera logo Digital Marketing Channels: The Landscape
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