Salwa Ghanem

• Responsible to ensure teams are trained on medical content
• To provide medical/scientific input into marketing strategy and key educational initiatives as required
• Shall ensure delivery of high performance with high integrity and compliance standards.
• Deliver scientific presentations and medical education programs to healthcare professionals individually or in groups (meetings, clinical sessions, etc.)
• Deliver training to sales forces and other departments; develop and update relevant training materials.
• Support the Clinical Research Activities by supporting the design and implementation of clinical research projects within defined standards
• arrange for the national & international scientific conferences
• Strategic Medical data generation planning and execution
• Scientific partner with the external community, coordinate KOL Engagement

• Developed powerful marketing campaigns to achieve key objectives.
• Helped incorporate product changes to drive customer engagement and firm profits.
• Planned, implemented, and tracked sales and marketing strategies to promote new product lines.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Planned and delivered launch activities to engage target consumers.

• Develops and executes marketing plans and programs, both short and long-term, to ensure the profit growth and expansion of company products
• Researches analyzes, and monitors financial and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets
• Communicates with outside advertising agencies on ongoing campaigns.
• Develops and recommends pricing strategy for the brand, which will result in the greatest share of the market over the long run.
• Evaluate market reactions to advertising programs, and merchandising policy to ensure the timely adjustment of

marketing strategy and plans to meet changing market and

competitive conditions.

• Develop and conduct Medico-marketing training materials for field
  force
• Creating and presenting campaign performance reports
• Developing promotional strategies and execution against the target
  segment
• Campaign management strategy and execution against the target
  segments
• Upgrading customers from lower to higher value segments
• Engaging customers by encouraging high-value activities
• Creating loyalty and driving revenue from existing customers by
  developing and executing contact strategies across multiple segments and all customer touchpoints
  
  

• Develops and executes marketing plans and programs
• Establish a collaboration with MOH to support the execution of
  different consumer activation plans.
• Plan and Manage DTC marketing programs, materials
  development and outdoor DTC engagement
  

• Establish social media accounts for all biotech gulf brands on Facebook & Instagram
• Manage social & digital marketing for all accounts
• Manage digital campaigns
• Engage with many influencers
  

• Promoting products, negotiating contracts, assessing sales performance, and resolving client concerns.
• Services existing accounts obtains orders, and establishes new accounts by planning and organizing daily work schedules to call on existing or potential sales outlets and other trade factors.
• Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques