Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Timeline
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Samaher AlDerhali

Jeddah

Summary

Self-motivated, creative. Successful in capitalizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs and transforming customer service standards. Experienced in formulating and executing strategic plans, creating new products and services, and developing business opportunities.

Overview

14
14
years of professional experience
4
4
years of post-secondary education
1
1
Certification
3
3
Languages

Work History

Founder

LaSuna Clothing
1 2012 - Current
  • Managed a year on year revenue growth by 35%
  • Managed overseas sourcing of materials and working with factories to reduce manufacturing cost price by 20%
  • Negotiated contracts with various external vendors, placing the brand in 14+ locations locally and internationally
  • Launched numerous collections with thorough market research.
  • Creative directed annual photo and video shoots in both local and international locations
  • Became a household recognized brand both locally and internationally, worn by celebrities and influencers such as Balqees. Was also featured in many publications including Vogue UK.
  • Joined various expos and handled all logistics from booth design to customer relations..
  • Implemented a sustainable approach to the brand, reducing overall waste production.

Teacher / Director of Business Development

ICTA / Qanateer
10.2020 - 12.2023
  • Taught Arabic 101 to foreigners.
  • In celebration of Arabic language day, I co-created 3 treasure hunt games in Corniche Jeddah, Balad and Red Sea Mall.
  • Enhanced classroom engagement through using fun interactive teaching methods.

Account Executive - PepsiCo Beverage portfolio

Impact BBDO (International Advertising Company)
11.2011 - 08.2013
  • Actively participated in developing the 'Live For Now' regional campaign activation
  • Provided Saudi market insights to ensure great effectiveness of each campaign for various Pepsi products
  • Managed invoicing
  • Assisted in managing Pepsi's first Viral Video for 'Live For Now' campaign with Qusai
  • Handled daily tasks for example writing creative briefs.

Account Executive - Al Arabi Oil, Savola Group

Impact BBDO (International Advertising Company)
11.2011 - 08.2013
  • Assisted in the Brand Identity re-launch project
  • Worked on the strategy uplift to a more modern brand
  • Developed 'Garmousha' Al Arabi oil's icon, including guidelines
  • Assisted in managing the 'New Look' activation
  • Wrote scripts for TVC ads.

Marketing Liaison

Al Ghassan Motors
08.2010 - 11.2011
  • Developed the 2011 Marketing plan for the five car brands (Bentley, Lamborghini, Lotus, Ducati, McLaren)
  • Organized and handled exclusive events including Lamborghini clothing line launch event, Ladies Bentley Night event
  • Managed public relations
  • Assisted in enhancing Lamborghini's club presence
  • Developed communications collateral; launched the first Lamborghini Newsletter.

Education

Master of Arts - Marketing Communications

Simmons College
Boston, MA
09.2006 - 06.2010

Skills

    Negotiation

    Adaptability

    Attention to detail

    Problem-solving abilities

    Interests:

    Branding

    Culture

    Psychology

    Nutrition

    Sports

Certification

IPA Foundation Certificate, 2013

Personal Information


  • Nationality: Saudi


Timeline

Teacher / Director of Business Development

ICTA / Qanateer
10.2020 - 12.2023

Account Executive - PepsiCo Beverage portfolio

Impact BBDO (International Advertising Company)
11.2011 - 08.2013

Account Executive - Al Arabi Oil, Savola Group

Impact BBDO (International Advertising Company)
11.2011 - 08.2013

Marketing Liaison

Al Ghassan Motors
08.2010 - 11.2011

Master of Arts - Marketing Communications

Simmons College
09.2006 - 06.2010

Founder

LaSuna Clothing
1 2012 - Current

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Samaher AlDerhali