Responsible for all activities associated with developing the business of engineering services focused on Building Information Modeling (BIM) in Egypt and the Gulf region
Sales Manager
KONE
Cairo
10.2020 - 10.2023
Member in the leadership team, reporting directly to the Managing Director of Kone Egypt, I am responsible for all activities associated with delivering the sales targets including forecasting, business planning, targets setting, monthly reporting, in addition to the recruitment and competence build-up of the sales team
KEY ACHIEVEMENTS:
Improvement of sales profitability by 10 percentage points
Improvement of project costing accuracy by 25% through following pre-tender alignment process with Operations and Engineering teams
Overachieving “Customer Satisfaction” target in 2023
Leading the launch of “Customer Experience” campaign in Egypt as one of three pilot markets in the ME region with UAE and KSA
Leading Key Account Management initiative in KONE Egypt in collaboration with regional and global teams
Improvement of Contracts Reviewing process and optimizing required time by >30% through collaboration with the Legal team to streamline the process
Management of all Tendering activities, and Handing-over "Agreed" projects to "Delivery Operations" team through CRM and SAP
Improvement of Forecasting accuracy to >90%
Leading and coaching the team personnel development and competence build-up through individual development plans.
Regional Marketing Manager
HILTI Middle East
Dubai
09.2017 - 01.2019
Member in the Regional line management team, reporting directly to the Marketing Director of META region, leading an international diverse team of regional product managers, I was responsible for the region’s marketing intelligence and setting the direction for sales teams through launching new/existing products campaigns
KEY ACHIEVEMENTS:
Increasing “Engineering products” business lines growth to 5% over-proportionally
Building and executing marketing alignment process with the five big markets (UAE, KSA, Turkey, South Africa, Qatar)
Achieving production cost optimization by 25% for a new economic product designed for the ME region
Designing quarterly initiatives and product portfolio modifications to boost sales results driven by collected data from each market
Collection of first-hand feedback through meeting customers across the region to build Localized strategies & business cases for each product line/application based on customers’ needs and input
Represented the ME region within a global team to develop new product for the Middle East (focusing on the Oil & Gas segment) to ensure technical compliance in all aspects of the new product.
Marketing and Sales Manager
HILTI
12.2014 - 08.2017
As member of the management team, reporting directly to the Country Manager of Hilti Kuwait, I was responsible for marketing intelligence and setting the direction for sales teams through launching new/existing products campaigns
Key ACHIEVEMENTS:
Building and implementing Engineering Approach strategy aligned with the organization's Sales objectives & Targets
Developed high level relationship with the National Civil Defense to propose improvements to national regulations related to Passive Fire Protection
Management of new sales territories both from a strategic and Sales Management perspectives.
Area Sales Manager
HILTI
Cairo
01.2014 - 12.2014
As a member of the line management team, reporting to the Sales Director, I was leading a team of 9 Account Managers, covering large scale construction and Energy Projects
(O&G and Power T&D)
KEY ACHIEVEMENTS:
Achieving >50% market share within the key projects
Building and execution of engineering approach strategy to assure needed technical support level is maintained for sales team and customers.
Business Development Manager
HILTI
Cairo
04.2011 - 12.2013
Specifications Engineer
HILTI
Cairo
05.2008 - 04.2011
Skills
Business 2 Business
Strategic Planning
Negotiations Skills
Contracts
Sales Management
Product Management
Business Development
Team Leadership
Strategic Account Development
Technical Sales
Sales Territory Planning
Analytical Skills
Process Optimization
Education
Associate of Science - Civil Engineering
Ain Shams University, Cairo, Egypt
09.2001 - 09.2006
Timeline
Head of Business Development - Nextruct
12.2023 - Current
Sales Manager - KONE
10.2020 - 10.2023
Regional Marketing Manager - HILTI Middle East
09.2017 - 01.2019
Marketing and Sales Manager - HILTI
12.2014 - 08.2017
Area Sales Manager - HILTI
01.2014 - 12.2014
Business Development Manager - HILTI
04.2011 - 12.2013
Specifications Engineer - HILTI
05.2008 - 04.2011
Ain Shams University - Associate of Science, Civil Engineering