Hi, I’m
SAMEH REDA HAMED
Jeddah
Summary
A results-driven Sales Professional with over 20 years of experience in multinational FMCG and cosmetics markets (including Mars and Tamer Group). Proven track record in leading large-scale Van Sales (DSD) operations, managing complex portfolios of 400+ SKUs, and optimizing Route-to-Market strategies. Expert in sales analysis, team leadership, and leveraging AI tools to drive growth and operational efficiency in competitive environments.
Overview
1
Certification
19
years of professional experience
Work History
Tamer Group
Van Channel Manager
01.2023 - Current
Job overview
- P&L Management: Optimized the Van operation Profit & Loss (P&L) to ensure financial sustainability.
- Operational Infrastructure: Created and implemented Standard Operating Procedures (SOPs) to streamline field activities.
- Portfolio Management: Successfully managed 14+ suppliers and a diverse portfolio of 400+ SKUs within a single van operation.
- Market Expansion: Executed expansion plans to increase market coverage and penetration for new brands.
- Revenue Protection: Managed customer aging and sales representative collections to minimize financial risk.
- Efficiency Optimization: Enhanced strike rates and daily productivity through data-driven Journey Planning (JP) and forecasting.
- Stock Control: Minimized 'out-of-stock' and expired goods through rigorous van inventory monitoring.
Tamer Group
Area Sales Manager
01.2016 - 01.2023
Job overview
- Regional Oversight: Managed business operations across Medina, Yanbu, and Tabuk for Wholesale, Modern Trade, Pharmacy, and Traditional Trade channels.
- Financial Recovery: Resolved critical overdue payment issues in record time, improving regional cash flow.
Arabian Trading Supplies
Modern Trade Channel Manager
01.2014 - 01.2016
Job overview
- Unit Leadership: Directed the Modern Trade and Pharmacy channels within the Makkah, Taif, and Baha units.
- Supplier Relations: Managed operations for 10 suppliers, overseeing a portfolio of 300+ SKUs.
Mars
Area Sales Manager
01.2008 - 01.2014
Job overview
- Territory Management: Managed touristic regions including the Red Sea, Luxor, Aswan, and South Sinai across all sales channels.
- Project Innovation: Developed and managed a Pre-Sell project pilot in Cairo and Giza, significantly improving distribution efficiency.
Skills
- Strategic Leadership
- Sales Fundamentals
- Operational Excellence
- Data Analytics
- Technical Proficiency
- Inventory control
- Market expansion
- Financial analysis
- Data-driven decision-making
- Sales forecasting
- Creative thinking
Certification
- Sales & Operations Planning (S&OP)
- Train The Trainer (TTT) & Field Coaching
- Leadership Training for Managers & Motivating Others
- Advanced Negotiation & Communication Skills
- Priority Setting & Presentation Skills
Languages
English
Upper Intermediate
B2
Arabic
Proficient
C2
Timeline
Van Channel Manager
Tamer Group
01.2023 - Current
Area Sales Manager
Tamer Group
01.2016 - 01.2023
Modern Trade Channel Manager
Arabian Trading Supplies
01.2014 - 01.2016
Area Sales Manager
Mars
01.2008 - 01.2014