Samer Khamis Saleh
Commercial Head
Dammam ,Eastern Province
Summary
Country Manager with a demonstrated history of business growth and over achieving goals. Have more than +25 years' experience with Multinational Companies (EFACEC, Weidmuller, and Phoenix Contact). Strong Customer Network in the Industrial Automation sector for Process and Power Segment. Innovative, results driven, self-motivated with a proven track record in successful development of businesses.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Commercial Head
Al-Shuwayer Group - Electrical Engineering Systems Factory for Low Voltage Panel Boards
07.2023 - Current
- Responsibilities:
- 1
- Strategic Planning and Execution:
- Developed and implemented the commercial strategy aligned with company objectives
- Set revenue targets and profitability goals
- 2
- Business Development:
- Identified new business opportunities and partnerships to drive growth
- Analyzed market trends to make informed business decisions
- 3
- Team Leadership:
- Led, mentored, and managed the commercial and sales teams
- Set individual targets and provided training to enhance team performance
- 4
- Client Relationship Management:
- Built and maintained relationships with key stakeholders and clients
- Negotiated contracts and agreements to maximize company profits
- 5
- Financial Management:
- Monitored budgets, forecasts, and expenditures to ensure financial objectives were met
- Oversaw pricing strategies to stay competitive in the market
- 6
- Cross-Department Collaboration:
- Coordinated with marketing, operations, and product teams to ensure seamless execution of initiatives
- Communicated effectively with stakeholders to ensure alignment on business goals
- 7
- Compliance and Risk Management:
- Ensured adherence to company policies, legal standards, and ethical guidelines
- Identified risks and implemented mitigation strategies
- Key Achievements:
- 1
- Revenue Growth:
- Increased revenue by X% over [specific time period] through targeted sales strategies and customer acquisition
- 2
- Market Expansion:
- Successfully penetrated new markets, increasing market share
- Water Sector , District Cooling , Data Centers , Process Industry O&G/Petrochem
- 3
- Team Performance:
- Built and developed a high-performing commercial team, achieving or exceeding targets
- 4
- Cost Optimization:
- Reduced operational costs by X% through streamlined processes and renegotiated contracts
- 5
- Client Success:
- Secured long-term contracts with major clients, contributing to stable revenue streams
- 6
- Innovative Solutions:
- Introduced innovative pricing models or solutions, resulting in X% increase in customer retention
- 7
- Strategic Alliances:
- Forged strategic partnerships that added significant value to the organization
- 8
- Recognition:
- Received awards or recognition for outstanding performance (e.g., “Top Performer” or “Best Market Expansion”)
Country Manager for Saudi Arabia and Bahrain
Phoenix Contact Middle East
07.2011 - 12.2021
- Main Responsibilities:
- Lead and manage the end to end sales process on assigned accounts
- Lead internal sales team through Opportunity Review, Deal Approval processes
- Planning and Agreeing with Top Management on Sales Budget for Saudi Arabia and Bahrain
- Initiate a Country Sales Strategy centered on customers, Industry and products /solutions
- Drive a continuous improvement initiatives
- Generate potential sales leads to the company and map potential customers
- Coach, Lead, Mentor and Motivate local team members to achieve their targets and country quota
- Define Sales and Marketing Budget, Plan and Coordinate with Business Development and Marketing Teams for Events, Exhibitions, Road Show / customer training and product update
- Set individual objectives and targets for each team member
- Manage and lead Saudi and Bahrain partners
- Set Score Card for Partners
- Work and plan business growth and achieve these goals
- Join customer visits with team and partners to strengthen the relation with clients
- Support the team to overcome challenges on their opportunities and projects
- Reporting to management (monthly, quarterly and yearly)
- Conduct in-house product awareness about new products and innovations to customers, partners and team
- Identify and agree on the new products range applicable to Saudi Market
- Work closely with DCS system suppliers, OEM, Panel Builders and System Integrator
Country Manager for Saudi Arabia & Bahrain
Weidmuller Middle East, AKH Co.
01.2008 - 07.2011
- Main Responsibilities:
- Promote and Sell a full range of Weidmuller products
- Responsible to drive the Business expansion / growth and sales increase in KSA
- Manage sales, profit, launching new products
- Implement Strategic Vision
- Develop market awareness and ensure customer intimacy
- Manage client relationship through all phases of the sales cycle
- Conducts one-on-one and group sales presentations
- Responsible for tracking customer information, and forecasts
- Arranging and participating in national and international exhibitions
- Prequalify and register products with major clients
- Responsible for yearly order intake and sales
- Co-ordination with factories to obtain the best technical /commercial offers
- Initiate and organize the marketing activities e.g
- Seminars, marketing meetings with the customers
- Increase the customer installed base, by effective marketing
- Report to Middle East office for the sales and tendering KPIs
- Meet with customer to resolve major issues and develop solution to customer satisfaction
- Managing staff, overseeing projects and sales
Product Manager
Weidmuller Middle East, AKH Co.
01.2004 - 01.2008
- Main Responsibilities:
- Promote- marketing and sales of Weidmuller products within Saudi Arabia market
- Manage-Supervise and Coordinate with AKH sales team in different branches and support them technically and commercially to achieve sales target and Co
- Strategy
- Follow up and coordinate projects locally and internationally
- Update AKH local sales team for Weidmuller news and innovations
- Collect Customers forecasts and plane stocks to achieve customer satisfaction
- Gather information's on market needs /customers and clients requirements, specifications and new products and coordinate with H.O/Factory to create and develop new products /solutions
- Aware of market aspects, (competitors – prices and products)
Sr. Sales Engineer
Al Abdulkareem Holding (AKH) Co.
06.2001 - 12.2003
- Main Responsibilities:
- Sales of different Electrical products for industrial projects for O&G /petrochemical and energy sector
- Focus on developing and marketing Weidmuller products in Saudi Arabia
- Set and maintain revenue targets in line with company expectations
- Part of a Key Account Management Team selling EPC Contractors such as SNAM, TECHNIP, etc
Sr. Sales Engineer
EFACEC Energia, H. A. Al Zamil & Brothers Co.
11.1999 - 05.2001
- Main Responsibilities:
- Coordinate and project manage awarded contracts with SEC (SEC-ERV Contract no
- S990525185, No.83242/00 Tufaih S/S)
- Promote sales to existing clients
- Identify and solicit potential clients
- Prepare complete technical and commercial proposal submittals /quotations to clients / customers and prepare base design submittals
- Coordinate between our office, clients, customers and our factory in Portugal and doing technical/ commercial analysis of enquiries before forwarding to factory
Sales and Marketing Engineer
Al-Heilb Est. for Trading and Contracting
10.1998 - 10.1999
- Main Responsibilities:
- Promote and sell systems that save power and money for customers and clients by conducting site visits and collect the data from field for power readings and then installing of the Electroflow system
- Illustrate to clients the technical operation of the system and its benefits
- Assess client's technical needs, resources and recommended the appropriate tailor made system by field survey and data collection
- Prepare and administer the sales contracts
- Field installation and Erection of the system and assuring full operation and customer satisfaction
- Consult with clients after sale to resolve problems and provide ongoing support or any new modifications
Maintenance Engineer & Shift Supervisor
Pearl Sanitary Paper Converting Co.
10.1997 - 10.1998
- Main Responsibilities:
- Investigate and solve electrical mechanical failures
- Supervising technicians, Electricians and maintenance work
- Worked on PLS system and rectified and solved all the problems related to the system
- Direct and coordinate activities of the team engaged in mechanical and electrical repair
- Coordinate with management and other department's heads to plan preventive maintenance
- Modified and redesigned with my colleagues and added electrical /electronic components to improve the operation of production lines
- Worked on VSD (frequency converters)
Maintenance Electrical Engineer
ELBA House Co.
03.1995 - 09.1997
- Main Responsibilities:
- Check all of the electrical wirings and components of buses in all production lines and during all of the production phases
- Inspect the electric boards in the buses and all of the systems like ABS, ASR, Voith Retarder
- Check the quality of the Electrical and Mechanical works on the completed buses
- The completed buses can be released to customer after my approval and Certification
- Responsible for after sales support
- Worked on buses Air conditions (Separate Engines) and rectified electric failures
- Coordinate with other departments to solve any existing problems
Education
Bachelor of Science (BS)- Electrical Engineering - Technology of Electrical Energy (Power & Control)
Amman University For Applied Engineering
Hashemite Kingdom Of Jordan 02.1994
Skills
- Key Account Management (Leadership, Results Oriented, Communications, Relationship)
- Strong Knowledge of SEC, Saudi Aramco, and SABIC Technical Specifications, Procedures and Requirements
- Strategic Planning
- Customer satisfaction
- Team Work and Team management
- Leadership
- Managing Distributors and Local Partners
- Team Building
- Business Strategy, Forecasting, Planning and Budgeting
- Strong Knowledge of Hazardous Area Concept and Products
- Plan, Organize and Participate in local and international Exhibitions and Event
- Operations management
- Contract terms negotiation
- Customer relationship management
- Strategic planning
- Financial reporting
- Key account management
- Product management
- Report generation
- New business opportunities
- Key performance indicators
- Contract negotiation
- Manufacturing
- Pricing strategy
- Pipeline management
- Strategic marketing
- Sales strategy
- Business development
- Competitive analysis
- Cross-functional team leadership
- Sales presentations
- Sales reporting
- Business development and planning
- Sales projections
- Budgeting and expenditures
- Closing techniques
- Sales processes
- Sales tracking
- Customer complaint resolution
- Employee retention
Certification
- PLC System training1995 JEA – Amman
- Weidmuller Products Training & News Innovations From2003 to2011 Germany
- Project Management Fundamentals2010
- Hazardous Area Assembly Training Assessment2010
- PMP2011
- Microsoft Project20072011
- Phoenix contact Products Training & News Innovations From2012 to2021 - Dubai
LNGG
Arabic and English
Accomplishments
- Saudi Arabia and Bahrain Sales were the Growth Driver for the Middle East from2011 to2020.
- 40% of ME Turnover.
- Increased customer base by35%.
- Increased Sales / Turn Over by300% in Six years.
- Grow Business/Sales with Multinational Key Account Clients (such as Yokogawa, Honeywell, Emerson, SE/Invensys, ABB, SIEMENS, GE, ALSTOM, and EATON).
- Grow Business/Sales with Local Key Account Clients (such as Al Fanar, WESCOSA, JAL International, TIEPCO, Automation Synergy, SEP System House, and Rawabi Electric).
- Strengthened the relationship with local partner/s by developing their team and gain customers trust which lead to increase their turn over and market share.
- Formed a local Sales Team to cover Saudi Arabia Market.
- Signed Frame Agreement with major OEM's. ABB , Siemens , AL FANAR, Honeywell, SE-Invensys.
- Initiated and effected Local Stocks Strategy which improved delivery time to customer.
- Communicated Market Needs and Client Feedback to R&D to develop new product / customized solutions to meet MAC (Main Automation Contractor) specific project requirement for the Process and Power Industry.
CREDENTIALS
- Education
- Bachelor of Science (BS) in Engineering - Technology of Electrical Energy (Power & Control)
- Amman University for Applied Engineering, Amman, Jordan
- Graduation Date: Feb.1994
Computer Literacy
- CRM Software: Super office
- GSF – Global Sales Funnel Tool
- Software: MS Office
Timeline
Commercial Head
Al-Shuwayer Group - Electrical Engineering Systems Factory for Low Voltage Panel Boards
07.2023 - Current
Country Manager for Saudi Arabia and Bahrain
Phoenix Contact Middle East
07.2011 - 12.2021
Country Manager for Saudi Arabia & Bahrain
Weidmuller Middle East, AKH Co.
01.2008 - 07.2011
Product Manager
Weidmuller Middle East, AKH Co.
01.2004 - 01.2008
Sr. Sales Engineer
Al Abdulkareem Holding (AKH) Co.
06.2001 - 12.2003
Sr. Sales Engineer
EFACEC Energia, H. A. Al Zamil & Brothers Co.
11.1999 - 05.2001
Sales and Marketing Engineer
Al-Heilb Est. for Trading and Contracting
10.1998 - 10.1999
Maintenance Engineer & Shift Supervisor
Pearl Sanitary Paper Converting Co.
10.1997 - 10.1998
Maintenance Electrical Engineer
ELBA House Co.
03.1995 - 09.1997
- PLC System training1995 JEA – Amman
- Weidmuller Products Training & News Innovations From2003 to2011 Germany
- Project Management Fundamentals2010
- Hazardous Area Assembly Training Assessment2010
- PMP2011
- Microsoft Project20072011
- Phoenix contact Products Training & News Innovations From2012 to2021 - Dubai
Bachelor of Science (BS)- Electrical Engineering - Technology of Electrical Energy (Power & Control)
Amman University For Applied Engineering
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