Samer Masoud
Riyadh
Summary
Strategic Retail Operations Manager with a track record of driving profitability and operational excellence in fast-paced, multi-site environments, optimizing inventory systems, and aligning cross-functional teams to exceed sales targets while adhering to strict budgetary and compliance standards. Skilled in designing scalable operational frameworks and executing customer-centric initiatives that boost retention and foot traffic.
Proven ability to increase sales performance through data-driven strategies, supplier negotiations, and staff development programs. Adept at balancing facility maintenance, loss prevention, and vendor relations to ensure seamless store operations. A collaborative leader passionate about cultivating engaged teams, refining workplace culture, and delivering exceptional shopper experiences
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work history
Retail operations manager
Kayanee
Riyadh, Riyadh Region
04.2024 - Current
- Spearheaded operational strategy for multi-unit retail operations, ensuring alignment with corporate objectives and brand standards
- Developed and implemented standardized operational policies across all locations
- Conducted regular performance audits and inspections to maintain quality standards and operational compliance
- Analyzed P&L statements and KPI reports to drive data-driven decision making
- Managed supplier relationships and negotiated contracts to optimize inventory levels and reduce procurement costs
- Implemented loss prevention strategies
- Led successful Launching 3 retail locations, overseeing end-to-end operational execution: site selection, staffing, inventory setup, logistics and staffing
- Established maintenance protocols and facility management procedures for all business units
- Developed and monitored department and individual KPIs to drive performance and accountability
Senior Boutique Manager
Etoile Group
Riyadh, Saudi Arabia
04.2023 - 03.2024
- Managed full retail operations for high-end boutique, including visual merchandising and inventory control
- Led opening of 2 new store locations, coordinating all operational setup and logistics
- Implemented CRM strategies that improved customer retention
- Organized VIP events and special promotions that increased foot traffic
- Collaborated with mall management on operational requirements and compliance standards
Senior Store Manager/Area manager
Alshaya Group
khobar
02.2018 - 02.2023
- Oversaw operations for 7 stores with 93+ staff, including largest H&M in MENA region
- Increased revenue by 24% through operational improvements and staff training programs
- Developed and implemented standardized operational policies across all locations
- Conducted regular store audits to ensure compliance with brand standards and operational procedures
- Led successful launch of 3 new stores, managing all operational aspects
- Implemented cost control measures that reduced expenses by 23% while maintaining service quality
- Analyzed P&L statements to identify areas for operational improvement
- Analysis P&L
- Managed 7 stores, more than 93 staff
- Mall management, negotiation, leasing.
- Finding ways to drive sales with malls management.
- Achieved 97% audit compliance through rigorous quality control inspections, resolving operational gaps impacting customer experience, safety, and inventory accuracy.
Procurement Manager
Family business
01.2015 - 12.2017
- Managed end-to-end procurement operations for retail home tools business
- Optimized inventory levels through data analysis and demand forecasting
- Negotiated with suppliers to reduce costs while maintaining quality standards
- Developed operational procedures for stock management and ordering processes
Sales engineer
Halliburton
dammam
05.2013 - 12.2014
- Managed RFQ/RFP processes and supplier negotiations
- Optimized supply chain operations through inventory analysis and forecasting
- Developed cost-saving strategies through vendor evaluation and contract negotiations
Education
Bachelor of Science - Chemical Engineer
Northern Border University
Arar 01.2009 - 02.2013
Skills
- Salesforce
- RFQ
- KPI
- Negotiation
- Sales driven
- Financial reporting
- Performance monitoring
- Budget oversight
- Loss prevention strategies
- Multi-Unit Management Mall Compliance & Lease Agreements Cross-Functional Collaboration
- Foot Traffic Growth
Accomplishments
- Delivered $83M in business performance (2019–2023) through operational excellence and mall-aligned sales strategies.
- Opened 3 high-performing H&M stores (including MENA’s largest), coordinating with mall contractors and adhering to strict facility guidelines.
- Opened 2 luxury stores with Etoile la boutique
- Open Kiosk with Kayanee.
- Open 2 new stores locations.
Timeline
Retail operations manager
Kayanee
04.2024 - Current
Senior Boutique Manager
Etoile Group
04.2023 - 03.2024
Senior Store Manager/Area manager
Alshaya Group
02.2018 - 02.2023
Procurement Manager
Family business
01.2015 - 12.2017
Sales engineer
Halliburton
05.2013 - 12.2014
Bachelor of Science - Chemical Engineer
Northern Border University
01.2009 - 02.2013
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