Sami Alshehri
Riyadh
Summary
Results-driven PR and Communications professional with over six years of experience in spearheading corporate communications, media relations, and government engagement across Saudi Arabia. Proven track record in enhancing brand visibility, managing high-profile stakeholders, and executing data-driven communication strategies aligned with organizational goals and national objectives. Expertise in crafting compelling narratives that resonate with diverse audiences while fostering strong relationships across various sectors. Committed to leveraging strategic insights to drive impactful communication initiatives that support business growth and community engagement.
Overview
7
7
years of professional experience
Work History
Public Relations & Communications Manager
Bayut KSA
Riyadh, Saudi Arabia
04.2024 - Current
- Boosted media coverage by 45% through strategic PR initiatives across Saudi and regional markets.
- Secured key government partnerships, enhancing corporate credibility and visibility.
- Develop and execute comprehensive communication strategies for corporate and government engagement.
- Represent the company at high-profile industry events to foster strategic relationships.
- Manage media relations, press releases, and digital campaigns for maximum impact.
- Analyze communication metrics and adjust strategies to optimize engagement and ROI.
Media Support Specialist
Ministry of Human Resources & Social Development
Riyadh, Saudi Arabia
07.2022 - 08.2023
- Delivered analytical insights that improved campaign effectiveness by 25%.
- Streamlined media monitoring processes, reducing reporting time by 30%.
- Monitored and reported on national media coverage to guide strategic decisions.
- Drafted press releases and communication briefs for senior officials.
- Coordinated with PR teams to align campaigns with ministry objectives.
- Tracked engagement metrics and provided actionable recommendations.
Communications Specialist
Ghulaf Marketing Agency
Riyadh, Saudi Arabia
08.2020 - 10.2022
- Developed campaigns that increased client engagement by 35%.
- Ensured brand consistency across all platforms for high-profile clients.
Media Support & PR Specialist
Salam For Cultural Communication
Riyadh, Saudi Arabia
10.2021 - 12.2021
- Increased public participation in cultural events by 40%.
- Strengthened collaboration between private organizations and government entities.
Cooperative Training - Media Affairs
Ministry of Foreign Affairs
Riyadh, Saudi Arabia
01.2020 - 05.2020
- Drafted press releases were adopted for official ministry announcements.
- Supported coverage of high-profile diplomatic events.
Social Media Specialist
Kunzite
Riyadh, Saudi Arabia
01.2019 - 05.2020
Education
Bachelor's Degree - Public Relations
Imam Muhammad bin Saud University
Riyadh, Saudi Arabia05-2020
Skills
- PR & Corporate Communications
- Brand messaging
- Internal communications
- Media relations
- Marketing communications
- Brand management
- Influencer outreach
- Media & Government Relations
- Crisis Management
- Digital Strategy
- Event Management
Languages
Arabic
English
Personal Information
Title: PR & Communications Manager | Corporate Communications
Core Competency Areas
- Strategic Communications & PR
- Stakeholder & Government Relations
- Media & Digital Marketing Management
- Event Planning & Brand Activation
Timeline
Public Relations & Communications Manager
Bayut KSA
04.2024 - Current
Media Support Specialist
Ministry of Human Resources & Social Development
07.2022 - 08.2023
Media Support & PR Specialist
Salam For Cultural Communication
10.2021 - 12.2021
Communications Specialist
Ghulaf Marketing Agency
08.2020 - 10.2022
Cooperative Training - Media Affairs
Ministry of Foreign Affairs
01.2020 - 05.2020
Social Media Specialist
Kunzite
01.2019 - 05.2020
Bachelor's Degree - Public Relations
Imam Muhammad bin Saud University