Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Samia Yousuf

Riyadh

Summary

Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Skilled in:

* Content Management Systems (CMS)

* Search Engine Marketing (SEM)

* Tag Management

* Project Management

* Python (beginner)

* Power BI (beginner)

Overview

6
6
years of professional experience
1
1
Certification

Work History

ECommerce / Digital Marketing Specialist

Mehbaj
Riyadh
07.2021 - Current
  • Provide creative written content to execute marketing plan activities, including digital marketing (SEO, SEM, display advertising, email, and social media).
  • Contributing to the development of website content strategy to drive sales.
  • Developing and maintaining product content standards/guidelines for consistent, accurate presentation of products.
  • Oversee and optimize product listings using strong knowledge of keyword research.
  • Managing Online advertising campaigns and budget. Includes creating promotions and getting products into reviewers’ hands and sites (Amazon, Noon, Hungerstation, Jahez, Toyou, and Nana).
  • Tracking and reporting on sales and marketing campaign monthly performance to help with optimizing current and future plans.
  • Implementing new strategies to improve sales.
  • Evaluated market trends to stay current on consumer and competitor changes.
  • Currently building eCommerce platform for the company.
  • Responsible for successfully maintaining product catalog and visual merchandising,

Digital Content Specialist

Al Hassan Ghazi Ibrahim Shaker
Riyadh
10.2020 - 06.2021
  • Developed backend-tracking URLs to measure campaign results and determine ROI.
  • Created content with SEO keywords drawn from Google Analytics.
  • Implemented strategies and tactics to grow followers on social media channels.
  • Identified target audiences to analyze characteristics, behavior, and media habits.
  • Used WordPress to upload content, images, and pages.
  • Analyzed conversion and bounce rates to measure the success of content.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Recorded customer behavior data in Hotjar databases, streamlining analysis procedures for efficiency and accuracy

Digital Marketing Supervisor

Dr. Sulaiman Al Habib Medical Group
Riyadh
02.2020 - 10.2020
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Maintained energy and enthusiasm in a fast-paced environment.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Analyzed competitor pages to locate backlinks and keyword opportunities.
  • Led and managed talented teams to plan and implement project tasks meeting timelines.
  • Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments.
  • Optimized social media channels and web pages to improve SEO and usability

Digital Marketing Specialist

Chef Delicious LLC
Riaydh
02.2019 - 01.2020
  • Organizing the creation content and landing pages.
  • Manage Social Media accounts and customer inquiries.
  • Creating analytics reports to share progress on all campaigns (monitor and report on website traffic, online ads, social campaigns).
  • Develop new digital marketing ideas, which are aligned with the company brand and sales goals.

Head of Website Management

Mama Wosh Sdn Bhd.
Kuala Lumpur, Malaysia
08.2016 - 12.2018
  • Responsible for building, maintaining, and enhancing the website.
  • Optimize the website for SEO and speed performance.
  • Manage components & plugins for WordPress.
  • Design and plan applications from the first sketch until go-live.
  • Maintain and improve the data analytics framework.
  • Review & report metrics to determine the effectiveness of the work.
  • Analyze analytics data to learn how users interact with the website.
  • Mentored junior team members in leadership, decision making, budget development, and proposal creation.

Online Marketing Executive

Mama Wosh Sdn Bhd.
Kuala Lumpur, Malaysia
01.2016 - 07.2016
  • Design & carry out direct mail and email marketing campaigns.
  • Implement digital advertising & social media campaigns (Facebook, Google, Twitter & in-app ads).
  • Gather business-relevant metrics and analyze campaign performance.
  • Define & target customer segments based on analytical insights.
  • Produce keyword-driven SEO relevant, strategic content to increase organic traffic.
  • Prepare management reports & presentations.

IT / Digital Marketing Intern

Mama Wosh Sdn. Bhd.
Kuala Lumpur, Malaysia
01.2016 - 03.2016

Education

Bachelor of Science - Bachelor of Information Technology

Abertay University UK / SEGi University
Kuala Lumpur, Malaysia
11.2016

Skills

  • Analytics Tools Setup
  • Customer Segmentation
  • Analytical skills
  • Active listening
  • Excellent written and verbal communication skills
  • Critical Thinker
  • SEO Strategies
  • Digital Marketing Management
  • Google Tag Manager

Certification

Advance Digital Marketing

  • Issued: Nov 2021 by Mindcypress

Facebook & Instagram

  • Issued: Sep 2019 by Facebook

Targeting: Core Audience

  • Issued: Sep 2019 by Facebook

Snapchat Advertising Core Competencies

  • Issued: Sep 2019 by Snap Co

Social Media Marketing

  • Issued: Sep 2019 by E-Marketing Institute

Google Ads Fundamentals

  • Issued: Sep 2019 by Google

Timeline

ECommerce / Digital Marketing Specialist

Mehbaj
07.2021 - Current

Digital Content Specialist

Al Hassan Ghazi Ibrahim Shaker
10.2020 - 06.2021

Digital Marketing Supervisor

Dr. Sulaiman Al Habib Medical Group
02.2020 - 10.2020

Digital Marketing Specialist

Chef Delicious LLC
02.2019 - 01.2020

Head of Website Management

Mama Wosh Sdn Bhd.
08.2016 - 12.2018

Online Marketing Executive

Mama Wosh Sdn Bhd.
01.2016 - 07.2016

IT / Digital Marketing Intern

Mama Wosh Sdn. Bhd.
01.2016 - 03.2016

Bachelor of Science - Bachelor of Information Technology

Abertay University UK / SEGi University

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Samia Yousuf