SANJEEV KABOO

City Group Co. KSCP is the largest & leading provider of passenger transport and renowned name in warehousing service.

Achievements/Responsibilities:

• Developed and implemented new transport service, "Citylink Shuttle" expanding the organization's service portfolio.
• Successfully increased market share by 3% within 1st year of launch through targeted marketing campaigns and strategic partnerships.
• Achieved success in customer acquisition cost (CAC) efficiency through optimization of digital marketing channels and campaign targeting.
• Led the launch of Citylink Shuttle service resulting in 17% increase in revenue and 3% expansion of the customer base within 1 year.
• Received recognition for outstanding performance and contribution to the company's growth initiatives.
• Developed and executed comprehensive marketing strategies to drive customer acquisition and increase market share.
• Oversaw the management of customer acquisition cost (CAC) and monitored customer lifetime value (CLV) to optimize marketing investments.
• Led cross-functional teams to enhance brand awareness and reach through targeted marketing campaigns across multiple channels.
• Spearheaded the project from inception, conceptualizing the brand name, finalizing the logo design, curating the comprehensive brand guide manual, and meticulously planning the launch plan for a new business,
• Conducted rigorous ROI analysis to evaluate the effectiveness of marketing initiatives and inform resource allocation decisions.
• Monitored customer engagement metrics and implemented lead generation programs to generate marketing-qualified leads (MQLs) and nurture them into sales-qualified leads (SQLs).
• Championed a "Design Driven Innovation" for a comprehensive understanding of customer pain points and amended our services across business verticals and basis that craft marketing communication campaigns.
• Collaborated with internal stakeholders and external partners to align marketing efforts with business objectives and maximize results.

Dubai's first and largest temperature-controlled indoor theme park & entertainment destination. The destination features a unique array of adrenaline-pumping roller coasters, spine-tingling attractions, Retail stores, and F&B.

Achievements and Responsibilities:

• Noticeable increase in park attendance and revenue during 2018-2019; by driving ~20% increase in annual attendance through targeted marketing campaigns and strategic partnerships.
• Generated a 12% rise in ticket sales revenue by implementing dynamic pricing strategies and optimizing promotional efforts.
• Secured high-profile media coverage and influencer partnerships, resulting in a >50% boost in social media engagement and online visibility.
• Leveraged SEO best practices to optimize website content, resulting in increased organic traffic and a rise in keyword rankings.
• Introduced immersive experiential marketing events, such as themed festivals and interactive installations, driving a 40% increase during festive and tourist season footfall.
• Strategic partnerships with local businesses, resulting in mutually beneficial promotions and increase in cross-promotional revenue.
• Collaborated with entertainment & lifestyle Macro/Micro-influencers to create buzz-worthy content and experiences, driving the rise in visitor referrals & park footfall.
• Led high-performing marketing team focused on creative innovation and client satisfaction.

Mattel is a leading global toy company and owner of one of the strongest portfolios of children and family entertainment franchises in the world. Mattel owns iconic brands like Barbie, Hotwheels, Fisherprice, UNO, Thomas & Friends, Scrabble, etc.

Achievements & Responsibilities:

• Developed and executed targeted trade marketing programs for retail chains and unorganized trade businesses across the country.
• Achieved a commendable Compound Annual Growth Rate (CAGR) of 22% in Point of Sale (POS) growth through a strategic POS lead strategy at retail in 2011.
• Conceptualized and rolled out three world-class customer marketing programs in 2013. Adapted & implemented in the APAC region; resulting in over 16% POS growth.
• Accountable for budget making & control across various facets, including in-store visual merchandising, in-store activations, promotional schemes etc.
• Generated Key Performance Indicator reporting to drive better performance & controls.
• Collaborated with cross-departmental functions & key clients for integrated marketing calendars for managing executions, buying offline & online media, and liaising with external agencies to deliver on-site projects/campaigns.