SARA ALOUFEY

SORS - ULB - CHKN - TIKO - KAYK - BUKHARI ALHARAH

• Sales Performance Enhancement:Part of the team that successfully boosted sales performance by designing and executing engaging marketing campaigns, achieving 50% of the 2023 full-year sales target within Q1 of 2024 alone.
• Sales Growth:Achieved an increase in sales in Q4 of 2023 compared to the same period in the previous year, driving significant revenue growth.
• Cost Reduction and Market Spend Optimization:Coordinated the negotiation of favorable commissions and deals with aggregators and third-party entities.
• Brand Expansion and Operational Efficiency:Followed up with the systematization of brand expansion and presence efficiency through the strategic utilization of existing cloud kitchens.
• Product Lifecycle Management:Managed complete product lifecycles (New Product Development and Existing Product Development) to increase average check and cover market demand.
• Diversified Income Channels:Worked on activation campaigns to diversify income by focusing on the company's own application to drive sales.
• Rapid Brand Launch:Demonstrated the ability to create and launch new brands within a 45-day timeframe, encompassing menu development, customer segmentation, brand positioning, forecasting, and logistical setup.
• In-House Marketing Efficiency:Led an in-house marketing team to deliver highly customized and efficient design and digital work.

GRAM- URB - CHOOWY GOOWY - JAR - DJAJ - WSB

• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Reduced cost by determining logistics support requirements such as facility details, staffing needs and plans. Total costs saving (11M SAR) Between 2022 & 2023.
• Managed the implementation of the ERP system by analyzing existing infrastructure and building a new process across departments.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.

ZORA - CHKN - URB - SORS

• Supervised the launch of the brand Gram, making it one of the fastest growing brands in the Red Sea mall.
• Led marketing teams to score the highest-ever sales achievement in the midst of the pandemic.
• Lead the marketing functions for six flagship restaurant brands.
• Led the launch and execution of different food concepts.
• Developed strategies, to maximize sales, growth and business profitability.
• Launched marketing plans according to sales objectives, launches and seasonal events
• Reviewed daily, monthly and quarterly sales, verifying that sales are on course to meet targets and taking timely corrective measures where needed
• Planned and executed new product launch by coordinating with multiple teams, carrying out pre-launch promotions to generate interests and sustain sales post-launch.

BORGAT - HAKAWI - ALRIFAI NUTS - HAWEEK - RICOLA

• Initiated & successfully Launched Hakawi Nuts brand
• Grew Volume share by administrating targeted marketing activities on MT - WS - DS shaves.
• Handled the marketing function for House & Partners brands.
• Categories handled are Sugar Confectionery, Chocolates, Biscuits, Nuts,Coffee, Cakes, Ice Pops & Jellies - Responsible for creating unique brand proposition/ communication to ensure positive brand imagery/ visibility on ground & online.
• Support end to end delivery of topline/ bottom line for the brand managed whether house / partner brand
• Ensure that all the activities on brand are planned & executed in time with complete pre-&post analysis
• Ensure in depth knowledge of brand, category, competition, activities etc through internal & external data & market visits
• Ensure healthy & supportive relationship with the Partners.
• Brand & Product Management - Brand Planning, execution (ATL, BTL, Digital) Occasion management,
• POSM, collaterals - Packaging improvisation & development.
• Brand Communication, Development, Building - Review & improve the brand awareness & imagery (GAT study).