SARA PALACIOS

Key clients: Marriott Luxury brands, Preferred Hotel Group, Four Seasons.

• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Directed planning, budgeting, and quality assurance efforts.
• Reviewed work for quality and compliance with company standards and design specifications.
• Negotiated, prepared and signed contracts with clients.
• Increased profits by 60% by opening business to UK and UAE.

Key clients: Women's Heritage Walk, Leadright, Panifico.

• Consulted with clients on business issues and developed innovative, high-impact brand strategy proposals.
• Worked with marketing teams to create, deploy and optimize effective campaigns for clients.
• Identified plans and resources required to meet project goals and objectives by setting realistic timelines and checkpoints.
• Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.

Key Clients: BQ, Mahou, Dow AgroSciences, European Society of Cardiology.

• Public relations, online reputation management, corporate events and experiential marketing
• Researched and identified opportunities for account growth, account penetration and market expansion.
• Identified new leads and grew network by attending industry events and researching potential business relationships.
• Devised effective marketing, sales and other promotional initiatives.
• Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.

Key Client: Authentic Caribbean Rum (Brugal, Bacardi, Angostura).

• Responsible for strategic marketing of B2B campaign, product communications and messaging activities for an International rum campaign across 7 countries.
• Developed budgets, time lines, action plans for online marketing, advertising, search engines and PR campaigns.
• Coordinated and participated in promotional activities and trade shows.
• Oversaw team of 20 professionals handling the account across 5 countries.

• Responsible for the marketing of the ecommerce site.
• Managed the marketing budget and associated P&L.
• Worked closely with creative, media and digital agencies ensuring creative output of the highest quality and originality.
• Analyzed post campaign data and investigated new growth opportunities.
• Boosted conversion rates by 100% through innovative print, radio, online and social media campaigns.
• Achieved 1.5 M registrations to the site in the first year.

Key Clients: El País, La Vanguardia, Le Monde, Le Soir, Lambrakis, Corriere della Sera.

• International business development and project management.
• Executed, monitored, and managed editorial and musical processes, from buying rights negotiations to production.
• Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content. Boosted company revenue by more than 40%.

Key Clients: Barceló, Nectar, Niscayah, Imaginarium.

• Strategic lead in client projects and brand strategies.
• Provided consultancy inputs within the scope of consumer insight, brand innovation, positioning, and brand strategy.
• Developed key messaging, branding and positioning statements.
• Prepared and gave presentations to clients and other project stakeholders.

Key Clients: Disney, DHL, Lactalis, Decathlon & Aspiro.

• Involvement with all aspects of Spanish and British market media planning and buying.
• Analyzed campaign performance on a weekly basis to spot trends, test strategies and optimize plans.
• Developed presentations, execution plans and tracking metrics for each campaign.