Background includes cultivating productive media, customer and team member relationships. Knowledgeable about advanced public relations and reputation management techniques. Proficient in Illustrator and other Adobe programs. Talented advertising professional skilled in building campaign engagement. Demonstrates outstanding networking and relationship-building abilities to grow productive networks. A collaborative team player committed to achieving business targets. Ambitious Marketing Specialist specializing in digital marketing for e-commerce & business clients. Adaptable approach to problem solving and passion for devising innovative and successful campaigns. Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Hi, I’m
Sara Zamzami
Riyadh,Saudi Arabia
Summary
Overview
5
years of professional experience
Work History
Mobily Riyadh, Saudi Arabia
Senior Media Specialist
12.2022 - Current
Job overview
- Worked with the sales department and product managers to develop and coordinate multi-platform campaigns, achieving revenue & growing the customer base.
- Maximized inventory monetization through strategic campaign planning.
- Analyzed the impact of campaigns to inform future ones.
- Increased revenue opportunities through maximized digital ecosystem use.
- Evaluated client and campaign data for enhanced decision-making.
- Monitored online media trends to remain ahead of developments and competitors.
- Managed projects to meet budget and time constraints.
- Proofread advertisement and marketing content before release.
- Brainstormed ideas with clients and stakeholders to maximize project potential.
- Organized marketing plans and programs to best support business growth and development.
- Predicted and interpreted consumer trends to improve product offerings.
- Analyzed paid and organic campaigns to enhance the brand's social growth.
- Wrote engaging, entertaining, and informative media scripts for different uses.
- Coordinated placements for social media and print publication advertisements.
- Established a strong social media presence to increase brand exposure.
- Undertook research and benchmarks and presented new business proposals.
- Maintained brand identity, throughout our social presence.
- Identified key audiences and evaluated existing social media activity using appropriate data insights and best practices.
- Guaranteed quality of content, establishing relationships cross-functionally to gather inspiration for content.
- Defined project scope, milestones, and task allocation to establish and maintain clear progress plans.
- Designed project presentations and reports for executive teams.
- Led projects, achieving targets within stipulated deadlines.
- Improved operations by generating project status reports and identifying issues for corrective action.
- Reduced costs by allocating site resources and subcontractors for strict budget controls.
- Directed projects with the agencies, managed priorities, and coordinated workflows to uphold productivity objectives.
channels by stcRiyadh , Saudi Arabia
Marketing Communications Specialist
02.2020 - 11.2022
Job overview
- Supervised marketing content production and consistently met campaign 100% targets.
- Networked continuously to grow contacts and increase brand awareness and reputation.
- Established strong social media presence to increase brand exposure.
- Partnered with community groups to plan, execute and manage service projects, enhancing public profile.
- Drafted communications for routine releases and emergency response.
- Attended and contributed to lot of meetings to devise digital program activities and projects.
- Conducted video interviews, shot videos of event coverage, and edited to create professional video projects.
- Collaborated with brand team to create innovative strategies for optimized campaign results.
- Crafted press releases for distribution to targeted media.
- Handled crisis communication with professionalism and proactive mindset to mitigate damage and restore positive image.
- Partnered with advertising teams to develop brand messaging.
- Oversaw work of communication specialists producing engagement.
- Developed promotional tools and systems to standardize PR approaches and messaging.
- Analyzed internal factors impacting public profile and messaging and implemented improvements.
- Composed content, engaged with followers in comments, and monitored activities to manage social media accounts with cohesive strategy.
- Supported advertising and marketing efforts with illustrative material and creative collateral.
- Researched, developed, and coordinated digital media campaigns to achieve clear business results.
Awab Holdings CompanyRiyadh, Saudi Arabia
Marketing and PR officer
11.2018 - 01.2020
Job overview
- Held responsibility for key accounts, including large retailers and blue chip clients.
- Produced engaging written content to optimize websites and social media platforms by 100%
- Identified trends and insights to optimize digital marketing spending.
- Performed detailed market and competitor analyses to inform digital marketing strategy.
- Developed digital marketing strategy.
- Facilitated strategic decision-making by measuring and reporting performance of digital marketing campaigns.
- Managed social media accounts, including Facebook, Instagram, Twitter, and Snapchat.
- Maximized strategy effectiveness by studying economic indicators, identifying needs, and monitoring competition.
Education
King Saud University Riyadh, Saudi Arabia
Bachelor of Arts from Public Relations & Political Science
04.2018
University Overview
Skills
- Media contacts management
- Client reporting
- Excellent written and verbal communication
- Scriptwriting
- Crisis management
- Website maintenance
- Persuasive negotiator
- Influencer management
- Communications strategies
- People management
- Campaign development experience
- Market research expertise
- Graphic design proficiency
- Digital Media Plans
- Key performance indicators
- Background in business marketing
Additional Information
Additional Information
- Had my training at KACST PR department for three months ( 31 / 1 / 2018 ) till ( 26 / 4 / 2018 ) as well as the designing department ( infographics, logos, presentations, ... ).
- I've organized a lot of events and seminars from inside and outside the University, more than ten events but some of the main ones are “Misk Art” and “Al-Nokbah Gallery”.
- Love to do strategic planning.
- Elocutionist knows how to communicate.
- Like to film, edit, and produce.
Accomplishments
Accomplishments
- Managed the collaboration with other teams in the development of a lot of products.
- Organized a lot of events and seminars.
- Got a lot of Certificates of Appreciation from different volunteering fields.
- Established & created the first magazine addition in my First job.
- Supervised and trained numerous interns in business media and corporate marketing.
Languages
Arabic
Native language
English
Fluent
Japanese
Elementary
A2
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Media Specialist
Mobily
12.2022 - Current
Marketing Communications Specialist
channels by stc
02.2020 - 11.2022
Marketing and PR officer
Awab Holdings Company
11.2018 - 01.2020
King Saud University
Bachelor of Arts from Public Relations & Political Science
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