Summary
Overview
Work history
Education
Skills
Personal Information
Accomplishments
Languages
Timeline
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Sarah  Al Dubaikel

Sarah Al Dubaikel

Eastern province ,04

Summary

Customer-focused and results-driven leader with extensive experience in customer service management, team leadership, and service quality improvement. Proven track record in handling escalations, enhancing the customer journey, and developing coaching tools that boost performance and consistency. Skilled in customer relationship management (CRM), cross-functional collaboration, public relations, and service recovery strategies. Strategic thinker with a passion for delivering outstanding customer experiences and driving continuous improvement across all touchpoints.

Overview

17
17
years of professional experience

Work history

Senior Customer Care Manager

DHL Express Saudi Arabia
Dhahran , Saudi Arabia
11.2023 - Current
  • Lead Back Office teams (Tracing, Customer Relations, Remote Booking) to deliver a seamless customer experience and ensure service excellence.
  • Personally manage high-impact customer cases, including escalations to senior leadership, to safeguard customer satisfaction and loyalty.
  • Support the Sales team by resolving customer pain points quickly and professionally, helping to retain key accounts and build trust.
  • Initiated programs to strengthen team capabilities, promote knowledge sharing, and ensure consistent service quality across all functions.
  • Utilize company systems and AI technologies to enhance case management, improve reporting accuracy, and increase response efficiency.
  • Coach supervisors, guide staff development, and lead recognition programs to maintain team motivation and performance.

Customer inquiry supervisor

DHL Express
Dhahran
03.2018 - 02.2022

Led a team of front-line agents, ensuring high-quality service and quick resolution of customer inquiries. Developed and implemented a new performance evaluation process that significantly improved team productivity and service consistency. Monitored KPIs, provided coaching and feedback, and supported daily operations to maintain high customer satisfaction and operational efficiency.

Ignite Event Dhahran

MC Host of the program
Dhahran / Aramco , KSA
02.2017 - 05.2017
  • MC Host for Ignite Dhahran event alongside with my colleague Ibrahim Alhajaj, engaging a diverse audience in a high-energy, storytelling-driven program. Represented the spirit of the event by introducing speakers, managing stage flow, and creating a welcoming, interactive environment. The event, sponsored by Aramco’s (Ithra), aimed to inspire and empower youth through real stories, innovation, and community impact.

Public Relation Manger

NME est.
03.2016 - Current
  • Experienced in managing public relations and sponsorships within the events sector. Successfully secured and maintained partnerships with key sponsors, aligning brand objectives with event goals. Led end-to-end planning and execution of events, overseeing creative direction, technical coordination, and logistical management. Skilled in brand building, marketing and communication strategy, budgeting, negotiation, and delivering exceptional customer experiences.

Tracing adviser

DHL Express
09.2016 - 03.2018

Founder & Speaker

Fe Wgt meetings
04.2014 - Current

Initiated and led monthly community gatherings under the patronage of the Ministry of Culture, focusing on meaningful dialogue, personal growth, and professional development. Actively served as a speaker and moderator, organizing guest sessions with industry experts and inspiring figures. These gatherings provided a trusted space for sharing insights, empowering attendees, and building a supportive network.

First contact resolution

DHL Express
10.2014 - 03.2015

Volunteer team leader

Wud Charity
Khobar
09.2010 - 09.2014
  • Led and supported volunteers in coordinating activities and events.
  • Collaborated with committee members and external partners.
  • Ensured safe, effective delivery of tasks and provided onboarding for new volunteers.

English teacher

New Generation School
10.2009 - 11.2009
  • English teacher kindergarten - Kg 3 / Kg 2

English Teacher

Faislaya School
01.2008 - 07.2009
  • English teacher kindergarten - kg 3 

Education

Bachelor of Business Administration -

Imam Abdulrahman Bin Faisal University
Dammam
2021

Skills

  • Leadership & Team Development
  • Customer Experience Management
  • Conflict Resolution & Problem Solving
  • Project & Time Management
  • Communication & Interpersonal Skills
  • Stakeholder & PR Coordination
  • Technical Proficiency (MS Office, AI tools)
  • Event Planning & Visual Content Creation

Personal Information

Name : Sarah Salah Al Dubaikel

National ID : 1071781031

Nationality : Saudi

Date of Birth :23/4/1988

Place of Birth : Kuwait

Accomplishments

  • Employee of the Year – 2019
    Recognized for outstanding performance, leadership, and impact across customer service operations.
  • Process Improvement – Coaching Automation:
    Introduced an automated coaching form to support supervisors, saving time on preparation, improving accuracy, and enabling quicker follow-ups and action tracking.
  • Sales Growth:
    Achieved a 65% increase in cash customer sales within the first three months of 2019 while serving as a Frontline Supervisor.
  • Regional Project Management:
    Appointed as a project champion by the MENA CS Regional Office to lead and implement internal and external competitions across departments.
  • Quality & Staff Development:
    Redesigned call quality processes and led staff training, resulting in improved service standards and enabling team members to follow personalized development plans. Team recognized for top performance in call quality and cash sales.
  • Volunteer Program Development – Charity Sector:
    Designed and implemented a comprehensive volunteer guideline to formalize responsibilities, clarify organizational rights, and streamline workflows—improving volunteer engagement and operational consistency.

Languages

Fluent Arabic and good English Language, written and spoken.

Timeline

Senior Customer Care Manager

DHL Express Saudi Arabia
11.2023 - Current

Customer inquiry supervisor

DHL Express
03.2018 - 02.2022

Ignite Event Dhahran

MC Host of the program
02.2017 - 05.2017

Tracing adviser

DHL Express
09.2016 - 03.2018

Public Relation Manger

NME est.
03.2016 - Current

First contact resolution

DHL Express
10.2014 - 03.2015

Founder & Speaker

Fe Wgt meetings
04.2014 - Current

Volunteer team leader

Wud Charity
09.2010 - 09.2014

English teacher

New Generation School
10.2009 - 11.2009

English Teacher

Faislaya School
01.2008 - 07.2009

Bachelor of Business Administration -

Imam Abdulrahman Bin Faisal University
Sarah Al Dubaikel