Sarah Samman
Jeddah,Saudi Arabia
Summary
Passionate about brand growth and strategy, with career focus in marketing and brand management. Known for creating impactful brand campaigns and driving product growth, leveraging excellent understanding of market trends, consumer behaviour and competitive analysis. Can bring value to company through strategic planning and execution, with keen focus on enhancing brand visibility, customer engagement and market share.
Overview
6
6
years of professional experience
1
1
Certification
Work history
Assistant brand manager
Saudi Radwa Food Co
Jeddah
06.2022 - Current
- Developed brand strategy by conducting market analysis and studying consumer trends.
- Conducted product launches for improved brand visibility in the market.
- Collaborated with creative agencies for innovative advertising campaigns.
- Formulated pricing strategies, maintaining competitive advantage in the market.
- Participated in trade shows, enhancing networking opportunities and potential partnerships.
- Assisted in budget management to optimise spending on marketing activities.
- Monitored competitor activity, staying ahead in the ever-evolving marketplace.
- Managed promotional events, resulting in increased customer engagement.
- Crafted campaigns using market understanding, consumer analysis, and advertising psychology.
- Leveraged market and competitor data to identify market opportunities and gaps.
Client account manager
Creact Group
Jeddah
11.2021 - 04.2022
- Resolved client issues promptly, maintaining high levels of satisfaction.
- Attended industry events to network and increase visibility of brand.
- Coordinated with sales team to identify opportunities for upselling.
- Enhanced overall customer experience by providing personalised account management.
Account manager
Multimediatree Agency
Jeddah
09.2019 - 10.2021
- Implemented social media strategies for increased customer engagement.
- Utilised social media platforms for effective marketing campaigns.
- Handled social media promotion tasks, expanding online presence.
- Managed social media accounts, expanded online presence and reach.
- Coordinated successful promotional campaigns on social media platforms.
- Supported social media campaigns by crafting catchy captions and post descriptions.
- Coordinated with marketing team to develop promotional material, boosting product visibility.
- Collaborated with graphic designers to produce visually appealing infographics.
Education
Bachelor of Business Administration - Advertising
University of Business and Technology
Jeddah06.2018
Skills
- Marketing campaign management
- Event planning and execution
- Brand & Marketing Strategic planning
- Project Management
- Tenant communication skills
- Creative innovation
- Understanding consumer behaviour
- Event planning and management
Languages
Arabic
Native
English
Proficient
C2
Certification
- IAA Diploma in Communication Worldwide
Timeline
Assistant brand manager
Saudi Radwa Food Co
06.2022 - Current
Client account manager
Creact Group
11.2021 - 04.2022
Account manager
Multimediatree Agency
09.2019 - 10.2021
Bachelor of Business Administration - Advertising
University of Business and Technology
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