SARI ALHARBI
Jeddah,Saudi Arabia
Summary
Municipal Investment Executive with 18+ years of leadership experience across municipal investment, investment development, mega projects, urban planning, governance, asset management, and strategic partnerships. Currently serving as General Manager of Investment and Head of Investment Agency at Jeddah Municipality, reporting directly to the Mayor and leading 80 professionals, including 15 direct reports. Oversees 2384 municipal investment assets, 1,045 active investment contracts, and annual rental revenues exceeding SAR 900 million, with a proven record of exceeding revenue targets, developing investment opportunities, modernizing governance, and enabling strategic municipal projects across Jeddah.
Overview
2027
2027
years of professional experience
Work history
General Manager of Investment | Head of Investment
Jeddah Municipality
Jeddah, Saudi Arabia
2025.10 - 2026.06
- Led Municipality’s Investment Agency following organizational restructuring, overseeing investment strategy, governance, municipal assets, investor relations, partnerships, and investment development activities.
- Direct multidisciplinary organization of 80 employees, including 15 direct reports, supporting investment operations across Jeddah.
- Manage portfolio of more than 2384 municipal investment assets and 1,045 active investment contracts generating annual revenues exceeding SAR 900 million.
- Led development of Governance Procedures Manual for departments under General Directorate of Investment.
- Led privatization and investment of strategic municipal services, including Micro-Mobility Services (Scooters & Bicycles), Warehouse City, Vehicle City, and Truck Yard & Vehicle Complex.
- Established strategic partnerships enabling transfer, development, and delivery of major municipal investment projects across Jeddah.
General Manager of Investment Development
Jeddah Municipality
Jeddah, Saudi Arabia
2025.03 - 2025.10
- Led investment development initiatives focused on expanding municipal investment opportunities and strengthening strategic partnerships.
- Contributed to launch of more than 150 investment opportunities across multiple municipal sectors.
- Directed initiatives supporting asset optimization and revenue enhancement across municipal investment portfolio.
- Oversaw investment development programs aligned with Jeddah Municipality’s growth objectives.
General Manager of Investment Contracts & Investment Building Permits
Jeddah Municipality
Jeddah, Saudi Arabia
2024.07 - 2025.03
- Directed investment contracts administration, investment permitting, and investor compliance functions.
- Contributed to execution of 107 investment contracts valued at SAR 1.433 billion.
- Led remediation initiatives for investment billing issues exceeding SAR 400 million.
- Strengthened investor engagement and regulatory coordination processes to support investment delivery.
Manager of Investment Contracts Department
Jeddah Municipality
Jeddah, Saudi Arabia
2022.10 - 2024.07
- Contributed to execution of 246 investment contracts valued at SAR 1.816 billion.
- Exceeded 2024 investment revenue target by achieving SAR 870 million against target of SAR 800 million.
- Led financial settlements and contract remediation initiatives exceeding SAR 2 billion.
- Resolved more than 113 outstanding investment cases related to Etihad Etisalat (Mobily), securing new contracts and recovering revenues exceeding SAR 61.5 million.
- Directed modernization of investment systems and digital platforms supporting municipal investment services.
- Led development of Jeddah Municipality’s Investment Map and municipal asset database covering more than 2,000 investment assets.
Earlier Leadership & Technical Roles
Jeddah Municipality
Jeddah, Mecca Region
2007.06 - 2022.10
- Handled day-to-day tasks with accuracy and efficient working methods daily.
- Learned new skills quickly and applied them to routine tasks.
- Delivered assigned work on time while meeting tight deadlines consistently.
- Demonstrated friendly respect and offered help wherever support was needed.
Manager, Mega Projects Department
Jeddah Municipality
Jeddah, Saudi Arabia
- Directed planning, review, and approval of major development projects and strategic investment destinations across Jeddah.
- Led coordination with government entities, consultants, and developers on landmark urban development projects.
- Served as Project Manager for Tall Building Guidelines and Lead Author of Mega Projects Approval Framework.
Manager, Surveying Department
Jeddah Municipality
Jeddah, Saudi Arabia
- Led surveying operations, cadastral activities, and spatial data initiatives supporting municipal planning and investment activities.
- Directed multidisciplinary teams responsible for land information management and digital mapping initiatives.
Senior Architect / Architect
Jeddah Municipality
Jeddah, Saudi Arabia
- Participated in planning, design review, and technical assessment of major urban development projects.
- Supported regulatory compliance and planning approvals for strategic municipal developments.
Education
Executive Master's Degree - Municipal Policy & City Development
King Saud University
Riyadh 09/2017 - 01/2020
Bachelor of Science - Architecture
King Fahd University of Petroleum & Minerals (KFUPM)
Dammam 08/2000 - 11/2006
Skills
- Municipal Investment Strategy
- Investment Development
- Asset Portfolio Management
- Public-Private Partnerships (PPP)
- Investment Governance
- Commercial Negotiation
- Revenue Growth & Optimization
- Strategic Partnerships
- Urban Development
- Municipal Asset Privatization
- Organizational Transformation
- Executive Leadership
- Stakeholder Management
- Regulatory Frameworks
- Mega Projects Governance
EXECUTIVE IMPACT
- Manage and oversee 2384 municipal investment assets across Jeddah.
- Lead a portfolio of 1,045 active investment contracts generating annual rental revenues exceeding SAR 900 million.
- Exceeded the 2024 investment revenue target by delivering SAR 870 million against a target of SAR 800 million.
- Contributed to the execution of 246 investment contracts valued at SAR 1.816 billion in 2024.
- Contributed to the execution of 107 investment contracts valued at SAR 1.433 billion in 2025.
- Launched more than 150 investment opportunities during 2025.
- Led financial settlements and remediation initiatives exceeding SAR 2 billion.
- Resolved investment billing and legal issues exceeding SAR 400 million.
- Supported successful investment-related legal cases exceeding SAR 7.1 billion.
- Lead a multidisciplinary organization of 80 employees, including 15 direct reports.
Affiliations
- Head of the Investment Agency, reporting directly to the Mayor of Jeddah.
- Lead an organization of approximately 80 professionals, including 15 direct reports.
- Chairman of the Regulatory Surplus Sale & Investment Committee.
- Chairman of the Municipal Property Use Change Committee.
- Member of the Investment Committee.
- Member of the Executive Committee.
- Member of the Initiatives Committee.
- Lead Author of the Investment Governance Framework.
- Lead Author of the Mega Projects Approval Framework.
- Project Manager of the Tall Building Guidelines.
- Committee Member for Jeddah Urban Development Regulations.
Signature Projects & Strategic Initiatives
Investment & Development Projects
- The Cove
- Jawharat Al Arous
- Dhahban Park
- Sela Projects (Yacht Club & Promenade)
Major Urban Development Projects Reviewed & Approved
- Jeddah Economic City (Kingdom Tower)
- Emaar Jeddah Gate
- Al Faridah Development
- Al Ra’idah Development
- Mayasem Development
Strategic Municipal Investment Initiatives
- Warehouse City
- Vehicle City
- Truck Yard & Vehicle Complex
- Construction City
- Waterfront Development Zone
Executive Development
- Program in Urban Planning, Management & Quality of Life – University of California, Berkeley.
- Municipal Asset Management and Investment Opportunities — 3-day program, April 22, 2025.
- Digital Transformation for Executive Leaders — Institute of Public Administration, 3-day program, April 22, 2024.
- Core Competencies for Senior Management — 3-day program, July 30, 2023.
Languages
English
Advanced
Arabic
Fluent
Timeline
General Manager of Investment | Head of Investment
Jeddah Municipality
2025.10 - 2026.06
General Manager of Investment Development
Jeddah Municipality
2025.03 - 2025.10
General Manager of Investment Contracts & Investment Building Permits
Jeddah Municipality
2024.07 - 2025.03
Manager of Investment Contracts Department
Jeddah Municipality
2022.10 - 2024.07
Earlier Leadership & Technical Roles
Jeddah Municipality
2007.06 - 2022.10
Executive Master's Degree - Municipal Policy & City Development
King Saud University
09/2017 - 01/2020
Bachelor of Science - Architecture
King Fahd University of Petroleum & Minerals (KFUPM)
08/2000 - 11/2006
Manager, Mega Projects Department
Jeddah Municipality
Manager, Surveying Department
Jeddah Municipality
Senior Architect / Architect
Jeddah Municipality