Summary
Overview
Work history
Education
Skills
Languages
Timeline
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SHADEN ALANIZI

Riyadh

Summary

Experienced Account Manager with a strong background in social media, public relations, and strategic brand development. Skilled in crafting tailored campaigns that enhance visibility and foster audience engagement across channels. Adept at building client relationships, managing creative production, and coordinating PR efforts to drive brand reputation and growth. A proactive communicator and strategic thinker committed to delivering impactful results.

Overview

3
3
years of professional experience
2023
2023
years of post-secondary education

Work history

Senior Account Executive

Edelman
Riyadh , Saudi Arabia
02.2025 - Current
  • Led strategic planning and execution of digital and social initiatives for high-profile cultural programs.
  • Shaped creative direction and content strategy across multiple platforms, ensuring impactful brand storytelling.
  • Oversaw day-to-day management of communications, aligning with key stakeholders to drive visibility and engagement.
  • Contributed to the success of large-scale public campaigns through integrated digital marketing efforts.


Account executive

GEN+
Riyadh, Saudi Arabia
09.2023 - 02.2025
  • Account Management & PR
    Developed social media and PR strategies for multiple brands, ensuring alignment with client goals. Managed daily social interactions, content calendars, and brand messaging, while building strong client relationships as the primary contact.
  • Strategic Planning & Execution
    Created tailored brand strategies to boost visibility and drive growth. Collaborated on high-impact campaigns and refined messaging through audience research to ensure relevance across channels.
  • Creative & Production Coordination
    Worked with creative teams to produce engaging content, managing timelines for smooth project delivery and contributing innovative ideas to campaign planning.
  • PR & Media Outreach
    Led PR strategies, coordinated press releases, and engaged with media to strengthen brand reputation, maximize reach, and secure positive coverage.

TRAINER

Mawhiba
Riyadh
07.2023 - 08.2023
  • As a trainer at MAWHIBA, I empowered exceptionally talented young women by delivering skill-focused lessons
  • Guiding them in communication, problem-solving, leadership, and critical thinking, I created an environment that nurtured their strengths and boosted their confidence
  • Using interactive teaching methods, I fostered an atmosphere of growth and collaboration
  • Being part of MAWHIBA's mission to empower these gifted individuals was a truly rewarding experience.

Public relations specialist

Future Look ITC
Riyadh
01.2023 - 06.2023
  • Developed and implemented PR strategies to enhance brand reputation, visibility, and engagement.
  • Created impactful content across channels (press releases, blogs, social media), aligning narratives with organizational values.
  • Established strong media relationships, proactively pitching stories and securing positive coverage.
  • Monitored media trends and public sentiment to identify opportunities and mitigate risks, advising on strategic responses.
  • Coordinated events and press conferences for maximum exposure and served as spokesperson, managing crisis communications effectively.

Education

Bachelor of Science -

Princess Nora Bint Abdul Rahman University
09/2018 - 11.2022

Skills

  • Relationship Management
  • Business development
  • Account management
  • Lead generation
  • Digital marketing
  • Campaign management
  • Strategic marketing
  • Content creation

Languages

English
Advanced
Arabic
Native

Timeline

Senior Account Executive

Edelman
02.2025 - Current

Account executive

GEN+
09.2023 - 02.2025

TRAINER

Mawhiba
07.2023 - 08.2023

Public relations specialist

Future Look ITC
01.2023 - 06.2023

Bachelor of Science -

Princess Nora Bint Abdul Rahman University
09/2018 - 11.2022

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SHADEN ALANIZI